`data/holidays.json`

11 lines
[
  { "id": "hol-mlk", "name": "MLK Weekend", "date": "2026-01-19", "campaign": "3-day weekend car-care special — $5 off any wash", "channels": ["Instagram", "Nextdoor", "Email"], "lead_days": 7, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-valentines", "name": "Valentine's Day", "date": "2026-02-14", "campaign": "'Clean ride for date night' — free air freshener + interior wipe with any wash", "channels": ["Instagram", "TikTok"], "lead_days": 5, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-memorial", "name": "Memorial Day", "date": "2026-05-25", "campaign": "Road-trip ready detail bundle; military discount", "channels": ["Instagram", "Nextdoor", "Google"], "lead_days": 10, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-july4", "name": "4th of July", "date": "2026-07-04", "campaign": "Red-white-blue detail + ceramic promo; summer heat paint-protection push", "channels": ["Instagram", "TikTok", "Nextdoor"], "lead_days": 10, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-laborday", "name": "Labor Day", "date": "2026-09-07", "campaign": "End-of-summer full detail special; membership sign-up bonus", "channels": ["Instagram", "Email"], "lead_days": 10, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-thanksgiving", "name": "Thanksgiving", "date": "2026-11-26", "campaign": "'Clean for the family visit' interior detail; gift-card launch", "channels": ["Instagram", "Nextdoor"], "lead_days": 7, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-blackfriday", "name": "Black Friday / Cyber Monday", "date": "2026-11-27", "campaign": "Prepaid wash packs + ceramic coating door-buster; gift cards", "channels": ["Instagram", "Email", "Google"], "lead_days": 14, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" },
  { "id": "hol-holidays", "name": "December Holidays", "date": "2026-12-20", "campaign": "Gift-a-detail; year-end fleet detailing for local businesses", "channels": ["Instagram", "Nextdoor", "Email"], "lead_days": 14, "created_at": "2026-07-04T13:25:00-07:00", "source": "seed" }
]