rentv/forsale: re-attribute outreach to Steven Bloom (RENTV founder/CEO, ex-C&W) + Cushman warm-intro angle

57c7ec0738c9983cff90cade572008826e0339c5 · 2026-07-30 14:53:10 -0700 · Steve

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M docs/FORSALE-OUTREACH.md

Diff

commit 57c7ec0738c9983cff90cade572008826e0339c5
Author: Steve <steve@designerwallcoverings.com>
Date:   Thu Jul 30 14:53:10 2026 -0700

    rentv/forsale: re-attribute outreach to Steven Bloom (RENTV founder/CEO, ex-C&W) + Cushman warm-intro angle
---
 docs/FORSALE-OUTREACH.md | 7 ++++---
 1 file changed, 4 insertions(+), 3 deletions(-)

diff --git a/docs/FORSALE-OUTREACH.md b/docs/FORSALE-OUTREACH.md
index b200713f..18108fd9 100644
--- a/docs/FORSALE-OUTREACH.md
+++ b/docs/FORSALE-OUTREACH.md
@@ -41,9 +41,10 @@ Angle: growth marketplace that spends on category SEO; one-word vertical domain
 > **Subject:** sublease.com — quiet process, JLL invited
 > Hi [Name] — We own **sublease.com**, running a brief invitation-only process. Given JLL's large sublease/tenant-rep book, the exact category name has real marketing + defensive value. Happy to share under NDA. Closing ~[6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
-### Cushman & Wakefield · contact: **Brand marketing / Corp Dev**
-> **Subject:** sublease.com — C&W on a short shortlist
-> Hi [Name] — We own **sublease.com** and are quietly shortlisting strategics before open market. With C&W's national sublease inventory, the category name is a natural fit. Context under NDA; ~[6]-week close. — Steven Bloom, Founder & CEO, RENTV
+### Cushman & Wakefield · contact: **a former colleague — Steven is C&W alumni** ⭐ WARM
+Angle: **Steven Bloom came up through Cushman & Wakefield (and Cresa).** This is not a cold email — it's a founder reaching back to his old shop. Route through a real former colleague / current contact, not the brand inbox. Highest-conversion thread in the list.
+> **Subject:** sublease.com — reaching out to my C&W roots
+> Hi [Name] — good to reconnect. I own **sublease.com** and am running a quiet, invitation-only process before it goes to open market. Given my C&W background and the firm's national sublease inventory, I wanted you to have first look. It's the exact-match category name, already adjacent to real sublease deal-flow via RENTV. Happy to walk you through it under NDA. ~[6]-week close. — Steven Bloom, Founder & CEO, RENTV (ex-C&W)
 
 ### Colliers · contact: **Corporate Development (acquisitive) / Brand**
 > **Subject:** sublease.com — before open market

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