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console: split 'Title & Escrow' facet → Escrow (registry-backed, 967) + Title (honest LinkedIn lens, no title data) — DTD contrarian fix so the label never overpromises

7a41e57bd5fad78dc20b3068e53bf41beacc66d7 · 2026-07-31 10:33:07 -0700 · Steve

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commit 7a41e57bd5fad78dc20b3068e53bf41beacc66d7
Author: Steve <steve@designerwallcoverings.com>
Date:   Fri Jul 31 10:33:07 2026 -0700

    console: split 'Title & Escrow' facet → Escrow (registry-backed, 967) + Title (honest LinkedIn lens, no title data) — DTD contrarian fix so the label never overpromises
---
 public/social.html | 14 ++++++++------
 1 file changed, 8 insertions(+), 6 deletions(-)

diff --git a/public/social.html b/public/social.html
index 4d23de38..1c28000e 100644
--- a/public/social.html
+++ b/public/social.html
@@ -268,7 +268,8 @@
     ['Vendors / Service Providers','CRE service & product vendors','commercial real estate services vendor'],
     ['Legal','Real estate attorneys & counsel','commercial real estate attorney'],
     ['Construction / GCs','General contractors & builders','commercial construction general contractor'],
-    ['Title & Escrow','Title, escrow & closing','commercial real estate title escrow officer']
+    ['Escrow','Escrow & closing','commercial real estate escrow officer'],
+    ['Title','Title insurers & underwritten title companies','commercial real estate title company']
   ];
   function esc(s){ return String(s==null?'':s).replace(/[&<>"]/g,function(c){return {'&':'&amp;','<':'&lt;','>':'&gt;','"':'&quot;'}[c];}); }
   function cap(s){ return String(s||'').toLowerCase().replace(/\b\w/g,function(m){return m.toUpperCase();}); }
@@ -427,7 +428,7 @@
   var ROLE_OFFER={
     'Owners / Investors':'spotlight','Developers':'spotlight','Brokers':'marketplace',
     'Lenders & Capital Sources':'sponsor','Vendors / Service Providers':'sponsor',
-    'Legal':'insider','Construction / GCs':'sponsor','Title & Escrow':'cretalk','Other':'insider'
+    'Legal':'insider','Construction / GCs':'sponsor','Escrow':'cretalk','Title':'insider','Other':'insider'
   };
   var GROLE={
     'Owners / Investors':['your portfolio activity across the Western U.S.','how owners are positioning for the next cycle'],
@@ -437,7 +438,8 @@
     'Vendors / Service Providers':['reaching CRE owners, developers and brokers directly','putting your firm in front of the decision-makers who attend'],
     'Legal':['the legal questions shaping CRE deals right now','sharing your expertise with our audience'],
     'Construction / GCs':['the projects breaking ground across the West','showcasing your build pipeline to owners and developers'],
-    'Title & Escrow':['keeping deals closing cleanly in this market','being the title and escrow partner our audience turns to'],
+    'Escrow':['keeping deals closing cleanly in this market','being the escrow partner our audience turns to'],
+    'Title':['the title work behind every closing','being the title company our audience relies on'],
     'Other':['your work in commercial real estate','connecting around Western-U.S. CRE']
   };
   function firstName(n){
@@ -487,12 +489,12 @@
   }
 
   // ── F1: facet/segment builder — Role × Market × Sector → LinkedIn search + (registry) real names ──
-  var GROLES_F=['Owners / Investors','Developers','Brokers','Lenders & Capital Sources','Vendors / Service Providers','Legal','Construction / GCs','Title & Escrow'];
+  var GROLES_F=['Owners / Investors','Developers','Brokers','Lenders & Capital Sources','Vendors / Service Providers','Legal','Construction / GCs','Escrow','Title'];
   var GF_REGROLE={ 'Brokers':'brokers', 'Owners / Investors':'firms' };  // usre CA DRE registry (drill firm→people)
-  var GF_LICENSED={ 'Lenders & Capital Sources':'Lender', 'Legal':'Attorney', 'Construction / GCs':'Contractor', 'Title & Escrow':'Escrow', 'Developers':'Developer' }; // realestate DB /api/summit/licensed
+  var GF_LICENSED={ 'Lenders & Capital Sources':'Lender', 'Legal':'Attorney', 'Construction / GCs':'Contractor', 'Escrow':'Escrow', 'Developers':'Developer' }; // realestate DB /api/summit/licensed. NOTE: 'Title' intentionally NOT here — no title registry data yet, so it stays an honest LinkedIn-search lens (per DTD contrarian 2026-07-31).
   var GMKTS=[ {k:'Los Angeles',reg:1},{k:'Orange County',reg:1},{k:'Inland Empire',reg:1},{k:'San Diego',reg:1},{k:'Bay Area',reg:1},{k:'Ventura',reg:0},{k:'Sacramento',reg:0},{k:'Arizona (Scottsdale)',reg:0} ];
   var GSECS=['Office','Industrial','Multifamily','Retail','Finance'];
-  var ROLE_KW={ 'Owners / Investors':'owner OR investor','Developers':'developer','Brokers':'broker','Lenders & Capital Sources':'lender OR "capital markets"','Vendors / Service Providers':'services','Legal':'attorney','Construction / GCs':'general contractor','Title & Escrow':'title escrow officer' };
+  var ROLE_KW={ 'Owners / Investors':'owner OR investor','Developers':'developer','Brokers':'broker','Lenders & Capital Sources':'lender OR "capital markets"','Vendors / Service Providers':'services','Legal':'attorney','Construction / GCs':'general contractor','Escrow':'escrow officer','Title':'title insurance company OR title officer' };
   var GF={ roles:{}, markets:{}, sectors:{} };
   function fchip(txt,on,reg,group){ return '<span class="gchip'+(on?' on':'')+(reg?' reg':'')+'" data-fg="'+group+'" data-fk="'+esc(txt)+'">'+esc(txt)+'</span>'; }
   function selArr(o){ return Object.keys(o).filter(function(k){ return o[k]; }); }

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