`data/news-posting-playbook.json`

306 lines
{
 "generated_at": "2026-08-05T20:28:36.053Z",
 "corpus": {
  "articles": 293,
  "dated": 293,
  "date_span": {
   "from": "2025-11-20",
   "to": "2026-08-05"
  }
 },
 "cadence": {
  "per_active_day": 1.73,
  "by_weekday": {
   "Sun": 55,
   "Mon": 58,
   "Tue": 67,
   "Wed": 53,
   "Thu": 60,
   "Fri": 0,
   "Sat": 0
  },
  "busiest_weekday": "Tue",
  "recent_months": [
   {
    "month": "2026-06",
    "posts": 39
   },
   {
    "month": "2026-01",
    "posts": 37
   },
   {
    "month": "2026-03",
    "posts": 37
   },
   {
    "month": "2025-12",
    "posts": 36
   },
   {
    "month": "2026-07",
    "posts": 36
   },
   {
    "month": "2026-05",
    "posts": 35
   }
  ]
 },
 "category_mix": {
  "txn_type": [
   {
    "k": "Sale",
    "n": 213,
    "share": 72.7
   },
   {
    "k": "Development",
    "n": 29,
    "share": 9.9
   },
   {
    "k": "Lease",
    "n": 26,
    "share": 8.9
   },
   {
    "k": "Financing",
    "n": 25,
    "share": 8.5
   }
  ],
  "property_type": [
   {
    "k": "Multifamily",
    "n": 81,
    "share": 27.6
   },
   {
    "k": "Office",
    "n": 80,
    "share": 27.3
   },
   {
    "k": "Industrial",
    "n": 64,
    "share": 21.8
   },
   {
    "k": "Retail",
    "n": 46,
    "share": 15.7
   },
   {
    "k": "Land",
    "n": 8,
    "share": 2.7
   },
   {
    "k": "Hospitality",
    "n": 7,
    "share": 2.4
   },
   {
    "k": "Medical/Life Science",
    "n": 4,
    "share": 1.4
   },
   {
    "k": "Mixed-Use",
    "n": 3,
    "share": 1
   }
  ]
 },
 "headline": {
  "median_words": 11,
  "median_chars": 67,
  "words_p10_p90": [
   8,
   15
  ],
  "leads_with_verb_share": 86,
  "top_verbs": [
   {
    "verb": "buy",
    "n": 40,
    "share": 13.7
   },
   {
    "verb": "land",
    "n": 33,
    "share": 11.3
   },
   {
    "verb": "spend",
    "n": 33,
    "share": 11.3
   },
   {
    "verb": "acquire",
    "n": 24,
    "share": 8.2
   },
   {
    "verb": "close",
    "n": 21,
    "share": 7.2
   },
   {
    "verb": "trade",
    "n": 19,
    "share": 6.5
   },
   {
    "verb": "sell",
    "n": 10,
    "share": 3.4
   },
   {
    "verb": "pay",
    "n": 9,
    "share": 3.1
   },
   {
    "verb": "breaks ground",
    "n": 7,
    "share": 2.4
   },
   {
    "verb": "fetche",
    "n": 6,
    "share": 2
   },
   {
    "verb": "lease",
    "n": 6,
    "share": 2
   },
   {
    "verb": "secure",
    "n": 5,
    "share": 1.7
   }
  ],
  "includes_dollar_share": 58.4,
  "top_formulas_by_txn": {
   "Sale": [
    {
     "formula": "{WHO} in {AMOUNT} Transaction",
     "n": 3,
     "share": 1.4
    },
    {
     "formula": "{WHO} for {AMOUNT}",
     "n": 3,
     "share": 1.4
    },
    {
     "formula": "{WHO} {AMOUNT} {ST} Apartment Buy",
     "n": 2,
     "share": 0.9
    },
    {
     "formula": "{WHO} {AMOUNT} {ST} Industrial Buy",
     "n": 2,
     "share": 0.9
    },
    {
     "formula": "{WHO} for {AMOUNT} /sf",
     "n": 2,
     "share": 0.9
    }
   ],
   "Financing": [
    {
     "formula": "{WHO} {AMOUNT} Refi",
     "n": 2,
     "share": 8
    },
    {
     "formula": "{WHO} {AMOUNT} Refi Loan",
     "n": 2,
     "share": 8
    },
    {
     "formula": "{WHO}",
     "n": 2,
     "share": 8
    },
    {
     "formula": "{WHO} {AMOUNT} in New Financing on 538k sf {CITY} Life Science Campus",
     "n": 1,
     "share": 4
    },
    {
     "formula": "{WHO} {AMOUNT} Refi on Recently Completed {CITY} Area Multifamily Development",
     "n": 1,
     "share": 4
    }
   ],
   "Lease": [
    {
     "formula": "{WHO} at 1.27 msf Facility in Visalia",
     "n": 1,
     "share": 3.8
    },
    {
     "formula": "{WHO} 289k sf Bay Area Manufacturing Facility",
     "n": 1,
     "share": 3.8
    },
    {
     "formula": "{WHO} for 650k sf {CITY} Office Tower Awarded to CBRE",
     "n": 1,
     "share": 3.8
    },
    {
     "formula": "{CITY} Distribution Facility Leased by Auto Parts Distributor in {AMOUNT} Deal",
     "n": 1,
     "share": 3.8
    },
    {
     "formula": "{WHO} 1.1 msf of Space at Luke Field in {CITY} , {ST}",
     "n": 1,
     "share": 3.8
    }
   ],
   "Development": [
    {
     "formula": "{WHO} with {SIZE} Res Community in {CITY}",
     "n": 1,
     "share": 3.4
    },
    {
     "formula": "{WHO} on New {SIZE} {CITY} Res Development",
     "n": 1,
     "share": 3.4
    },
    {
     "formula": "{WHO} to Develop {SIZE} of Affordable Housing in {CITY}",
     "n": 1,
     "share": 3.4
    },
    {
     "formula": "{WHO} on {CITY} High-Rise Res Development",
     "n": 1,
     "share": 3.4
    },
    {
     "formula": "{CITY} Social Housing Developer Wraps Up {AMOUNT} Res Buy in Downtown {CITY}",
     "n": 1,
     "share": 3.4
    }
   ]
  }
 },
 "completeness": {
  "has_amount_share": 73.4,
  "median_deal_size": 53000000,
  "has_city_share": 92.8,
  "has_state_share": 82.9,
  "has_size_share": 63.1,
  "median_story_words": 392
 }
}