`data/news-posting-playbook.md`

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# How to Post a CRE News Event — evidence from the rentv.com archive

_Auto-derived from 293 rentv.com articles (2025-11-20 → 2026-08-05). Generated 2026-08-05. Source of truth for news posting across all RE builds (rentv · crcp · homesonspec · usre)._

## 1. Cadence — how often to post
- **~1.73 posts per active day.**
- Busiest weekday: **Tue**. Weekday spread: Sun 55 · Mon 58 · Tue 67 · Wed 53 · Thu 60 · Fri 0 · Sat 0.
- Post on **weekdays**; CRE news is a business-hours cadence, not weekends.

## 2. What to cover — category mix
Deal type (lead with these, in this proportion):
- **Sale** — 72.7%
- **Development** — 9.9%
- **Lease** — 8.9%
- **Financing** — 8.5%

Property type:
- Multifamily — 27.6%
- Office — 27.3%
- Industrial — 21.8%
- Retail — 15.7%
- Land — 2.7%
- Hospitality — 2.4%
- Medical/Life Science — 1.4%
- Mixed-Use — 1%

## 3. The headline — the single most important element
- **Length: aim 11 words (~67 chars).** Typical range 8–15 words.
- **86% of headlines carry an explicit deal VERB.** Use one. Top verbs:
  - buy (13.7%)
  - land (11.3%)
  - spend (11.3%)
  - acquire (8.2%)
  - close (7.2%)
  - trade (6.5%)
  - sell (3.4%)
  - pay (3.1%)
- **58.4% put the \$ amount right in the headline.** If there's a price, lead with it.

### Proven headline formulas by deal type
**Sale**
  - `{WHO} in {AMOUNT} Transaction`  _(1.4%)_
  - `{WHO} for {AMOUNT}`  _(1.4%)_
  - `{WHO} {AMOUNT} {ST} Apartment Buy`  _(0.9%)_
  - `{WHO} {AMOUNT} {ST} Industrial Buy`  _(0.9%)_
  - `{WHO} for {AMOUNT} /sf`  _(0.9%)_

**Financing**
  - `{WHO} {AMOUNT} Refi`  _(8%)_
  - `{WHO} {AMOUNT} Refi Loan`  _(8%)_
  - `{WHO}`  _(8%)_
  - `{WHO} {AMOUNT} in New Financing on 538k sf {CITY} Life Science Campus`  _(4%)_
  - `{WHO} {AMOUNT} Refi on Recently Completed {CITY} Area Multifamily Development`  _(4%)_

**Lease**
  - `{WHO} at 1.27 msf Facility in Visalia`  _(3.8%)_
  - `{WHO} 289k sf Bay Area Manufacturing Facility`  _(3.8%)_
  - `{WHO} for 650k sf {CITY} Office Tower Awarded to CBRE`  _(3.8%)_
  - `{CITY} Distribution Facility Leased by Auto Parts Distributor in {AMOUNT} Deal`  _(3.8%)_
  - `{WHO} 1.1 msf of Space at Luke Field in {CITY} , {ST}`  _(3.8%)_

**Development**
  - `{WHO} with {SIZE} Res Community in {CITY}`  _(3.4%)_
  - `{WHO} on New {SIZE} {CITY} Res Development`  _(3.4%)_
  - `{WHO} to Develop {SIZE} of Affordable Housing in {CITY}`  _(3.4%)_
  - `{WHO} on {CITY} High-Rise Res Development`  _(3.4%)_
  - `{CITY} Social Housing Developer Wraps Up {AMOUNT} Res Buy in Downtown {CITY}`  _(3.4%)_

_Placeholders: {WHO}=the actor/company · {AMOUNT}=price · {CITY}/{ST}=location · {SIZE}=units/SF/acres._

## 4. A complete post — the checklist
Every rentv-grade CRE post should carry:
- ✅ **Deal amount** — present in 73.4% of posts (median deal $53,000,000).
- ✅ **City** (92.8%) and **state** (82.9%) — always geo-anchor the asset.
- ✅ **Size** — units/SF/acres, in 63.1% of posts.
- ✅ **Body** — median ~392 words; lead sentence states who/what/where/how-much, then the parties + details.
- ✅ **Deal type + property type** tags (for filtering + SEO topical hubs).

## 5. Rule of thumb
> A CRE news post = **{WHO} {VERB} {LOCATION} {PROPERTY-TYPE} for {AMOUNT}** in the headline, 392-word body that answers who/what/where/how-much in sentence one, geo-anchored and typed. Post on weekdays, lead with the biggest-$ deals.