`docs/FORSALE-OUTREACH.md`

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# sublease.com — Competitive-Process Outreach Pack (PREP-ONLY)

**Status:** DRAFT for Steve to send from his own inbox. **Nothing has been sent. No contact has been made.**
**Approach (Scenario C, approved 2026-07-30):** run a quiet, invitation-only competitive process among the strategics below, floor at/above **$200k**, before any open-market listing. Frame every note as *"you're on a short shortlist"* — scarcity + competition is what produces a multiple over a single quote.

## How to use this
1. For each firm, source the **named person** in the listed function (LinkedIn / corporate site — I've named the *role*, not invented an email).
2. Personalize the bracketed bits, send from your inbox (keeps it founder-to-exec, not a mass blast).
3. Log each touch on **`/forsale`** — flip the prospect from `target` → `contacted`, and record who/when in the notes.
4. Keep them slightly aware of each other ("short process," "before open market") without naming competitors — that's the pressure.

## Compliance quick-check (B2B cold email)
These are individualized B2B business solicitations (not bulk marketing), so CAN-SPAM's core asks still apply: truthful subject/from, a real physical mailing address in the footer, and honor any opt-out. Keep them 1:1 and personal. *(If you'd rather I route them through a compliant sender with an unsubscribe + address block, say so — but 1:1 from your inbox is cleanest here.)*

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## Tier 1 — highest strategic value

### CoStar Group  · contact: **Corporate Development / M&A**
Angle: category-defining; owns LoopNet; the most acquisitive buyer. sublease.com is a defensive + offensive category asset.
> **Subject:** sublease.com — CoStar on a short shortlist
> Hi [Name] — We own **sublease.com** and are running a brief, invitation-only process before it goes to open market. Given CoStar's position in commercial listings, you're on the shortlist. It's the exact-match category name — direct type-in, brandable, and already adjacent to real sublease deal-flow via our RENTV commercial-RE audience (since 1998). Happy to share context under NDA. If it's a fit, reply with a range and we'll fold you in — we expect to close within [6] weeks. — Steven Boom, Founder & CEO, RENTV

### Yardi (CommercialEdge / CommercialCafe) · contact: **CommercialEdge brand lead or Corp Dev**
Angle: building a listings brand to rival LoopNet; sublease.com is a clean vertical front door.
> **Subject:** sublease.com — a vertical front door for CommercialEdge
> Hi [Name] — We own **sublease.com** and are quietly shortlisting a few strategics before open market. As you scale CommercialEdge, the exact-match sublease category name is a ready-made acquisition/lead channel. Real sublease deal-flow already runs adjacent to it via our RENTV audience. Open to sharing context under NDA? We're aiming to close within [6] weeks. — Steven Boom, Founder & CEO, RENTV

### Crexi · contact: **Growth / Marketing lead (or founders)**
Angle: growth marketplace that spends on category SEO; one-word vertical domain is on-brand and cheaper than years of SEO.
> **Subject:** sublease.com — before it hits the open market
> Hi [Name] — We own **sublease.com** and are running a short invite-only process. For a growth marketplace like Crexi, the exact category name is instant type-in + SEO equity. Adjacent to live sublease deal-flow via RENTV. Want the context under NDA? Closing target ~[6] weeks. — Steven Boom, Founder & CEO, RENTV

## Tier 2 — brokerages (buy the name for their sublease/tenant-rep practice; also ad buyers)

### CBRE · contact: **Digital/Brand marketing, or the Sublease/Tenant-Rep practice lead**
> **Subject:** sublease.com — CBRE on the shortlist
> Hi [Name] — We own **sublease.com** and are shortlisting a few firms before open market. For CBRE's sublease/tenant-rep practice it's a marketing + defensive asset — the category name pointing wherever you want. Context under NDA; ~[6]-week close. — Steven Boom, Founder & CEO, RENTV

### JLL · contact: **Digital marketing / Corporate Development**
> **Subject:** sublease.com — quiet process, JLL invited
> Hi [Name] — We own **sublease.com**, running a brief invitation-only process. Given JLL's large sublease/tenant-rep book, the exact category name has real marketing + defensive value. Happy to share under NDA. Closing ~[6] weeks. — Steven Boom, Founder & CEO, RENTV

### Cushman & Wakefield · contact: **a former colleague — Steven is C&W alumni** ⭐ WARM
Angle: **Steven Boom came up through Cushman & Wakefield (and Cresa).** This is not a cold email — it's a founder reaching back to his old shop. Route through a real former colleague / current contact, not the brand inbox. Highest-conversion thread in the list.
> **Subject:** sublease.com — reaching out to my C&W roots
> Hi [Name] — good to reconnect. I own **sublease.com** and am running a quiet, invitation-only process before it goes to open market. Given my C&W background and the firm's national sublease inventory, I wanted you to have first look. It's the exact-match category name, already adjacent to real sublease deal-flow via RENTV. Happy to walk you through it under NDA. ~[6]-week close. — Steven Boom, Founder & CEO, RENTV (ex-C&W)

### Colliers · contact: **Corporate Development (acquisitive) / Brand**
> **Subject:** sublease.com — before open market
> Hi [Name] — We own **sublease.com** and are running a short invite-only process. Colliers buys brands and platforms; the exact category name is a clean bolt-on. Happy to share under NDA. Closing ~[6] weeks. — Steven Boom, Founder & CEO, RENTV

## Tier 3 — adjacent operator

### IWG / Regus · contact: **Brand / Marketing or M&A**
Angle: flex operators are the natural home for short-term sublease demand.
> **Subject:** sublease.com — flex + sublease, a natural fit
> Hi [Name] — We own **sublease.com** and are shortlisting a few strategics before open market. Flex operators are where short-term sublease demand lands, so the exact category name is on-target for IWG. Context under NDA; ~[6]-week close. — Steven Boom, Founder & CEO, RENTV

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## Sequencing tip
Send Tier 1 first (they set the ceiling). Once one bites, you can honestly tell Tier 2/3 "there's active interest" — that's the competitive pressure that lifts the number. Track it all on `/forsale`.