`docs/heygen-brandfilm-scripts.DRAFT.md`

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# HeyGen brand-film VO scripts — DRAFT for review

**Status:** DRAFT (not rendered). Advances the parked HeyGen thread to "one approval away."
The consulting portal (`public/consulting/portal.html`) auto-plays each file the moment it
appears at `/consulting/videos/heygen-<key>.mp4` — so once these are approved + rendered,
they light up on the page with no code change.

**Still needed before render (both are yours to provide — render is gated):**
1. **HeyGen `avatar_id`** (+ optional `voice_id`; Boomer's ElevenLabs clone
   `EoZqhGRrFYVEnxL4P2So` is the established RENTV voice if we drive audio that way).
2. **Spend OK** — paid HeyGen render, ~6 short clips; 2,685 credits available.

Format target: 9:16 presenter, ~18–22s each (~45–55 words). Tone: authoritative, calm,
CRE-executive. Edit freely — these are starting drafts.

---

## 1. `heygen-brandfilm.mp4` — hero brand film
> Commercial real estate moves on information — who's buying, who's selling, and who's
> about to. RENTV is the newsroom and the deal desk for the Western U.S., in one place.
> Verified intelligence, real listings, real people. This is where the market gets read
> first.

## 2. `heygen-advertising.mp4` — advertising / go-to-market
> The buyers you want are already reading CRE news — they just aren't reading yours yet.
> RENTV puts your brand inside the coverage decision-makers open every morning: newsletters,
> deal alerts, and event programming built for the people who actually sign.

## 3. `heygen-competitors.mp4` — competitive position
> Bisnow, CoStar, The Real Deal — they cover the country and go a mile wide. RENTV goes deep
> on the Western market they treat as a footnote: local deals, local players, local timing.
> In this region, depth beats reach.

## 4. `heygen-reputation.mp4` — reputation / trust
> Every number on this platform carries its source — client-verified, observed live, or
> modeled and labeled as such. No borrowed metrics, no inflated reach. In a market that runs
> on trust, transparency is the product.

## 5. `heygen-social.mp4` — social / audience
> A commercial-real-estate audience doesn't scroll — it acts. RENTV turns coverage into a
> distribution engine: the story, the deal behind it, and the contact who can move on it,
> pushed to the channels this industry actually lives on.

## 6. `heygen-timing.mp4` — timing / why now
> The Western CRE cycle is turning, and the outlets covering it haven't caught up. The window
> to own this market's attention is now — before the national players notice there's a
> region worth covering. RENTV is already here.