`BRIEF.md`

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# RENTV / Steve Bloom — Flyer Redesign Brief (shared spec)

Redesigning RENTV's dated corporate media-kit flyer into 6 premium concepts. Source flyers:
`source/corp-flyer-apr2026-v3.jpg` (corporate services menu) and `source/property-spotlight-flyer-apr2025.jpg`.

## BRAND
- Company: **RENTV.com, Inc.** — "Real Estate News & Media" · "Cutting Edge Commercial Real Estate Media Coverage"
- Logo: royal-blue **RENTV** wordmark inside a **gold/amber ellipse ring**, tagline beneath. Rebuild as inline SVG.
- Palette: RENTV blue `#16357A`, deep navy `#0E2350`, accent red `#D0202E`, gold `#E8A81C`, ink `#141414`, paper `#FFFFFF`, cool gray `#6B7280`, light panel `#F4F6FB`.
- Type: strong sans (Inter / Archivo / Helvetica) for UI; a serif (Playfair Display / Georgia) for editorial + personal-brand pieces.
- 25 years in business. Coverage: California (NorCal, SoCal, LA County, OC, San Diego, Inland Empire, Ventura, Bay Area, Sacramento), Texas/Southwest, Arizona, Pacific NW.

## KEY NUMBERS / PRODUCTS
- **The Real Estate Insider** newsletter — ~50,000 NET CRE professionals, 2×/week.
- **Banner & Tile Ads on RENTV.com**: $500–$1,500/mo.
- **Banner & Tile Ads in the newsletter**: $500–$1,500/mo · Fixed Advertorials $350/mo.
- **Dedicated Email Blasts** (~50,000 net recipients, ~25-yr Constant Contact list):
  - Marketplace Eblasts: 1/$300 · 4/$1,100 · 8/$2,000
  - Property Spotlight Eblasts: 1/$250 · 4/$900 · 9/$1,800
  - Video Promotion Eblasts: 1/$250 · 4/$900 · 9/$1,800
- **RENTV Home Page Videos**: $500/mo.
- **RENTV Conferences** (State of the Market) — sponsor **$2,500/event**. Upcoming: Arizona (Oct 2026, Scottsdale Resort & Spa); 2027: San Diego (Jan, Westin Carlsbad), Greater LA (Mar, Hilton LA/Culver City), Inland Empire (May, Embassy Suites Ontario).
- **The REview** (rentvreview.com) — CRE video sharing/search platform (est. 2022); own 1 of 4 homepage screens.
- **Commercial Real Estate Talk** — video podcast, host **Steve Bloom** + co-host **Arnie Garfinkel**, ~30 min, up to 4 sponsors (30-sec spots + logo/link).
- **RENTV Direct Marketing Services**.
- **Sublease.com** — "The Commercial Space Marketplace."

## CONTACT BLOCK — REQUIRED ON EVERY CONCEPT
- **Steve Bloom** — President & CEO, RENTV.com, Inc.
- 📱 (310) 213-6409
- ✉ sbloom@rentv.com
- 🔗 LinkedIn: linkedin.com/company/rentv.com-inc
- 🌐 rentv.com · rentvreview.com · sublease.com
- 📍 5757 W. Century Blvd, #700, Los Angeles, CA 90045
- Also: **Allen Wolfsheimer** — Senior VP · (310) 836-9238 · allenw@rentv.com

## FORMAT (every concept)
- US Letter portrait: 816×1056px @96dpi (8.5×11in). Print-safe.
- ONE self-contained HTML file with embedded CSS. Google Fonts via <link> OK. No external images required (rebuild the logo as inline SVG). No JS required.
- Include `@page { size: letter; margin: 0 }` and a print media query so it prints clean.
- Premium, modern, high-contrast, real visual hierarchy — the opposite of the cluttered source.
- Save as `concepts/concept-N-<slug>.html`.