Draft real RENTV outreach messages: 3 grounded variants (network-intro / event-invite / deal-flow), value-first, personalized, compliant, bracketed unknowns. Steve picks + wires into send script

e1e9fbe767dd434120b8ad64082d8ec81ec232e7 · 2026-08-14 15:58:05 -0700 · Steve Abrams

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A outreach/rentv_message_drafts.md

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commit e1e9fbe767dd434120b8ad64082d8ec81ec232e7
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Fri Aug 14 15:58:05 2026 -0700

    Draft real RENTV outreach messages: 3 grounded variants (network-intro / event-invite / deal-flow), value-first, personalized, compliant, bracketed unknowns. Steve picks + wires into send script
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+# RENTV commercial-RE outreach — message drafts (Steve picks one)
+
+Voice: Steven Bloom, Founder & CEO, RENTV. Audience: commercial-RE brokers / developers /
+investors. Cold, 1:1-personalized, value-first, short. CAN-SPAM footer is appended by the
+send script (physical address + opt-out) — do NOT duplicate it here.
+Merge fields available: {first} (Contact first name), {company} (their firm).
+`[bracketed]` = a real fact only Steve can confirm — fill or delete before send; never invent.
+
+---
+
+## Variant A — "Get on RENTV's radar" (network / coverage intro) — RECOMMENDED default
+**Subject:** {first}, RENTV covers your market — quick intro
+
+Hi {first},
+
+I'm Steven Bloom, founder of RENTV — we cover commercial real estate news, deals, and the
+people moving the market. {company} keeps coming up in the deals and coverage we track, so
+I wanted to introduce myself directly.
+
+If you've got a closing, a listing, a hire, or a market take worth putting in front of a
+commercial-RE audience, we're an easy, no-cost way to get it seen. And if you'd just like to
+be on our radar for coverage, reply and I'll make sure you are.
+
+Worth a quick look? Happy to send our latest [issue / deal roundup] or set up 10 minutes.
+
+Best,
+Steven
+
+---
+
+## Variant B — "You should be in the room" (event invite)
+**Subject:** {first} — an invite to [RENTV event name]
+
+Hi {first},
+
+Steven Bloom here, founder of RENTV. We're putting on [RENTV event name] on [date] in
+[city] — [one line on what it is: e.g. a commercial-RE deal-making + capital markets
+gathering]. Given {company}'s work in the market, you're exactly who should be in the room.
+
+I'd like to extend you [a complimentary pass / an invite]. Interested? Reply and I'll get
+you the details and a link to register.
+
+Best,
+Steven
+
+---
+
+## Variant C — "Your deals, our audience" (deal-flow / sublease-desk)
+**Subject:** {first}, put {company}'s deals in front of a CRE audience
+
+Hi {first},
+
+I'm Steven Bloom, founder of RENTV. We surface commercial-RE deal-flow — sales, leases,
+subleases, financings — to a focused audience of brokers, owners, and investors.
+
+If {company} has active listings or a sublease/space you're trying to move, we can help get
+it in front of the right people. Reply and I'll show you how it works — no cost to get started.
+
+Best,
+Steven
+
+---
+
+## Notes for whichever you pick
+- Keep it to ONE ask (reply / 10 min). Multiple CTAs lower reply rate.
+- Fill or cut every `[bracket]` — an un-filled bracket in a live send reads as spam/mail-merge failure.
+- The send script personalizes {first}; add {company} into BODY if you want firm-level personalization.
+- Truthful only: don't claim an audience size, ranking, or result you can't back (§17529.5 / CAN-SPAM).
+- Wire the chosen one by replacing SUBJECT and BODY in outreach/rentv_send_purelymail.py.

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