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rentv(TK-10061): add REQUIRED CAN-SPAM footer (physical address + opt-out) to sublease.com outreach drafts — closes the pre-send compliance gap flagged by contrarian gate; nothing sent

2e0acb26bde98a0f94555bc6a8a2dab4e7a944bd · 2026-08-10 11:33:22 -0700 · steve

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commit 2e0acb26bde98a0f94555bc6a8a2dab4e7a944bd
Author: steve <steve@designerwallcoverings.com>
Date:   Mon Aug 10 11:33:22 2026 -0700

    rentv(TK-10061): add REQUIRED CAN-SPAM footer (physical address + opt-out) to sublease.com outreach drafts — closes the pre-send compliance gap flagged by contrarian gate; nothing sent
---
 docs/FORSALE-OUTREACH.md | 12 ++++++++++--
 1 file changed, 10 insertions(+), 2 deletions(-)

diff --git a/docs/FORSALE-OUTREACH.md b/docs/FORSALE-OUTREACH.md
index 18108fd9..5a8ac3a0 100644
--- a/docs/FORSALE-OUTREACH.md
+++ b/docs/FORSALE-OUTREACH.md
@@ -6,12 +6,20 @@
 ## How to use this
 1. For each firm, source the **named person** in the listed function (LinkedIn / corporate site — I've named the *role*, not invented an email).
 2. Personalize the bracketed bits, send from your inbox (keeps it founder-to-exec, not a mass blast).
-3. Log each touch on **`/forsale`** — flip the prospect from `target` → `contacted`, and record who/when in the notes.
-4. Keep them slightly aware of each other ("short process," "before open market") without naming competitors — that's the pressure.
+3. **Append the REQUIRED FOOTER below to every send** (physical address + opt-out) — a draft body is not compliant to send without it.
+4. Log each touch on **`/forsale`** — flip the prospect from `target` → `contacted`, and record who/when in the notes.
+5. Keep them slightly aware of each other ("short process," "before open market") without naming competitors — that's the pressure.
 
 ## Compliance quick-check (B2B cold email)
 These are individualized B2B business solicitations (not bulk marketing), so CAN-SPAM's core asks still apply: truthful subject/from, a real physical mailing address in the footer, and honor any opt-out. Keep them 1:1 and personal. *(If you'd rather I route them through a compliant sender with an unsubscribe + address block, say so — but 1:1 from your inbox is cleanest here.)*
 
+### REQUIRED FOOTER — paste under the sign-off of EVERY draft before sending
+> —
+> RENTV.com · 5757 W. Century Blvd, Suite 700, Los Angeles, CA 90045 · (310) 213-6409
+> You're receiving this because I believe sublease.com is directly relevant to your firm. If you'd prefer not to hear from me about it, reply "no thanks" and I won't follow up.
+
+*(Each draft body below ends at the "— Steven Bloom, Founder & CEO, RENTV" sign-off; the footer above goes immediately after it. This satisfies CAN-SPAM §7704(a)(5)(A) physical-address + opt-out for a 1:1 send. Do NOT send a draft without it.)*
+
 ---
 
 ## Tier 1 — highest strategic value

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