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consulting portal: sync refreshed CRCP growth page + daynight readability fix from consulting-rentv-com@55f002c (TK-10299/TK-10319)
4cf0c4ad69b6b0edd3486797be4844a5cd08966c · 2026-08-07 07:19:49 -0700 · Steve Abrams
Landed by claude-mac2 with Steve's explicit in-session authorization ("HELP DO IT", 2026-08-07).
Single-file scoped commit; triggers the auto-deploy hook to make prod durable (was on an interim rsync).
Files touched
M public/consulting/portal.html
Diff
commit 4cf0c4ad69b6b0edd3486797be4844a5cd08966c
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Fri Aug 7 07:19:49 2026 -0700
consulting portal: sync refreshed CRCP growth page + daynight readability fix from consulting-rentv-com@55f002c (TK-10299/TK-10319)
Landed by claude-mac2 with Steve's explicit in-session authorization ("HELP DO IT", 2026-08-07).
Single-file scoped commit; triggers the auto-deploy hook to make prod durable (was on an interim rsync).
---
public/consulting/portal.html | 206 ++++++++++++++++++++----------------------
1 file changed, 97 insertions(+), 109 deletions(-)
diff --git a/public/consulting/portal.html b/public/consulting/portal.html
index c52a0c53..f0a2d4c0 100644
--- a/public/consulting/portal.html
+++ b/public/consulting/portal.html
@@ -9,18 +9,16 @@
<link rel="stylesheet" href="https://unpkg.com/leaflet.markercluster@1.5.3/dist/MarkerCluster.Default.css">
<script src="https://unpkg.com/leaflet@1.9.4/dist/leaflet.js"></script>
<script src="https://unpkg.com/leaflet.markercluster@1.5.3/dist/leaflet.markercluster.js"></script>
-<script src="/consulting/deal-score.js"></script>
+<script src="/portal/deal-score.js"></script>
<style>
-:root{--bg:#0c1016;--panel:#121722;--ink:#eef1f6;--gold:#c8a15a;--line:rgba(200,161,90,.22);--dim:rgba(238,241,246,.66);--pos:#9fd6b0;--neg:#e8a0a0;--info:#78aaff}
-/* Force a permanent BLACK background on this page. daynight.js sets --bg/--ink/--sub/--wash/--line
- as INLINE styles on <html> without !important; a stylesheet !important rule outranks a
- non-important inline style, so these pins win in BOTH day and night mode and can't wash out. */
-:root{--bg:#000!important;--ink:#eef1f6!important;--sub:rgba(238,241,246,.66)!important;--wash:#121722!important;--line:rgba(200,161,90,.22)!important;
- /* bg is pinned black in BOTH toggle states, so pin the BRIGHT dark-ground accents
- unconditionally too — the deep day-mode tones (gold #8a6a24 etc.) only read on
- white and go muddy on black, so text stops standing out. These win over the
- base :root accents above, in day and night alike. */
- --gold:#c8a15a!important;--pos:#9fd6b0!important;--neg:#e8a0a0!important;--info:#78aaff!important}
+:root{--bg:#0c1016;--panel:#121722;--ink:#eef1f6;--gold:#c8a15a;--line:rgba(200,161,90,.22);--dim:rgba(238,241,246,.66)}
+/* Daynight defeat (perm black bg): when this deliverable is injected into the rentv news app,
+ its site-wide daynight.js flips --bg/--ink/--sub/--wash/--line as NON-important INLINE styles
+ on <html>. A stylesheet !important rule outranks a non-important inline style, so these pins
+ win in BOTH day and night mode — the SWOT/gold accents can't wash out to invisible on white.
+ Harmless on the standalone :9701 surface (just forces #000 vs #0c1016, both dark).
+ Do NOT remove — TK-10299 regressed once when the fix lived only in the deployed copy. */
+:root{--bg:#000!important;--ink:#eef1f6!important;--sub:rgba(238,241,246,.66)!important;--wash:#121722!important;--line:rgba(200,161,90,.22)!important}
html,body{background:#000!important;color:var(--ink)!important}
*{margin:0;padding:0;box-sizing:border-box}
body{background:var(--bg);color:var(--ink);font-family:'Jost',system-ui,sans-serif;font-size:19px;line-height:1.75;-webkit-font-smoothing:antialiased}
@@ -46,12 +44,12 @@ body.nav .menu{transform:none}body.nav .scrim{opacity:1;pointer-events:auto}
@keyframes kenburns{from{transform:scale(1.04) translate3d(0,0,0)}to{transform:scale(1.13) translate3d(-1.4%,-1.2%,0)}}
.hero:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(12,16,22,.94),rgba(12,16,22,.6) 55%,rgba(12,16,22,.35));z-index:1}
.hero .in{position:relative;z-index:2;max-width:920px}
-.kick{font-size:12px;letter-spacing:.4em;text-transform:uppercase;color:var(--gold);margin-bottom:22px}
+.kick{font-size:13.5px;letter-spacing:.28em;text-transform:uppercase;color:var(--gold);margin-bottom:22px;text-shadow:0 1px 8px rgba(0,0,0,.7)}
.hero h1{font-family:'Cormorant Garamond',serif;font-weight:400;font-size:clamp(44px,7.5vw,104px);line-height:1}.hero h1 span{color:var(--gold)}
.hero p{max-width:62ch;margin-top:24px;font-size:18px;color:var(--dim)}
.metrics{display:flex;flex-wrap:wrap;gap:46px;margin-top:46px}
.metrics .v{font-family:'Cormorant Garamond',serif;font-size:40px;color:var(--gold);line-height:1}
-.metrics .l{font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--dim);margin-top:6px}
+.metrics .l{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:rgba(238,241,246,.82);margin-top:6px}
section{padding:0 clamp(24px,7vw,120px);border-top:1px solid var(--line);scroll-margin-top:60px}
.accbar{display:flex;gap:12px;justify-content:flex-end;padding:14px clamp(24px,7vw,120px);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.accbar button{background:none;border:1px solid var(--line);color:var(--gold);font-family:'Jost';font-size:11px;letter-spacing:.18em;text-transform:uppercase;padding:9px 18px;cursor:pointer}.accbar button:hover{background:var(--gold);color:var(--bg)}
@@ -71,11 +69,11 @@ td.mo{font-family:'Cormorant Garamond',serif;color:var(--gold);font-size:18px;wi
.chartwrap.tall{height:400px}.chartwrap .ct{font-family:'Cormorant Garamond',serif;font-size:15px;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:10px}
.cards2{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1px;background:var(--line);margin-top:34px}
.cards2 .c{background:var(--bg);padding:32px 28px}.cards2 .c h3{font-family:'Cormorant Garamond',serif;font-size:22px;color:var(--gold);margin-bottom:10px}.cards2 .c p{color:var(--dim);font-size:16px;line-height:1.6}
-.flag{color:var(--neg)}.good{color:var(--pos)}
+.flag{color:#e8a0a0}.good{color:#9fd6b0}
.swotgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:1px;background:var(--line);margin-top:34px}
.swotq{background:var(--bg);padding:28px 26px}.swotq h3{font-family:'Cormorant Garamond',serif;font-size:22px;margin-bottom:12px}
.swotq.pos{border-top:2px solid #9fd6b0}.swotq.neg{border-top:2px solid #e8a0a0}
-.swotq.pos h3{color:var(--pos)}.swotq.neg h3{color:var(--neg)}
+.swotq.pos h3{color:#9fd6b0}.swotq.neg h3{color:#e8a0a0}
.swotq ul{margin:0;padding-left:18px}.swotq li{color:var(--dim);font-size:15px;line-height:1.55;margin:6px 0}
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.lhf-item{display:grid;grid-template-columns:44px 1fr;gap:18px;background:var(--panel);border:1px solid var(--line);border-radius:8px;padding:20px 22px}
@@ -88,12 +86,12 @@ td.mo{font-family:'Cormorant Garamond',serif;color:var(--gold);font-size:18px;wi
.lhf-rat{color:var(--dim);font-size:15px;line-height:1.55;margin-top:10px}
.srclegend{display:flex;flex-wrap:wrap;gap:10px;margin:26px 0 4px}
.srcb{display:inline-block;font-size:10px;letter-spacing:.14em;text-transform:uppercase;padding:5px 11px;border-radius:3px;border:1px solid var(--line);white-space:nowrap}
-.srcb.v{color:var(--pos);border-color:rgba(159,214,176,.4)}
-.srcb.o{color:var(--info);border-color:rgba(120,170,255,.4)}
+.srcb.v{color:#9fd6b0;border-color:rgba(159,214,176,.4)}
+.srcb.o{color:#78aaff;border-color:rgba(120,170,255,.4)}
.srcb.r{color:var(--gold)}
-.srcb.d{color:var(--gold)}
+.srcb.d{color:#b78d3f}
.srcb.a{color:var(--dim)}
-.srcb.e{color:var(--neg);border-color:rgba(232,160,160,.4)}
+.srcb.e{color:#e8a0a0;border-color:rgba(232,160,160,.4)}
td.srccell{white-space:nowrap;vertical-align:middle}
.srcnote{margin-top:34px;display:flex;gap:22px;padding:28px 30px;border:1px solid var(--line);background:var(--panel)}
.srcnote .i{font-size:26px;color:var(--gold);line-height:1}
@@ -149,40 +147,30 @@ td.srccell{white-space:nowrap;vertical-align:middle}
.tdhead{display:flex;align-items:center;gap:16px;margin-bottom:14px}
.tdhead h3{font-size:clamp(20px,2.2vw,27px);font-weight:400}
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-.tdl{font-size:11px;letter-spacing:.28em;text-transform:uppercase;color:var(--neg);margin:14px 0 6px}
-.tdl.fix{color:var(--pos)}
+.tdl{font-size:11px;letter-spacing:.28em;text-transform:uppercase;color:#e8a0a0;margin:14px 0 6px}
+.tdl.fix{color:#9fd6b0}
.tdp ul{list-style:none}
.tdp ul li{padding:6px 0 6px 20px;position:relative;color:var(--dim);font-size:15.5px;line-height:1.55}
-.tdp ul li:before{content:'✕';position:absolute;left:0;color:var(--neg);font-size:12px;top:9px}
-.tdp ul.fixul li:before{content:'→';color:var(--pos)}
+.tdp ul li:before{content:'✕';position:absolute;left:0;color:#e8a0a0;font-size:12px;top:9px}
+.tdp ul.fixul li:before{content:'→';color:#9fd6b0}
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footer{padding:56px clamp(24px,7vw,120px);border-top:1px solid var(--line);color:var(--dim);font-size:12px;letter-spacing:.14em;text-transform:uppercase;display:flex;justify-content:space-between;flex-wrap:wrap;gap:20px}
@media(max-width:640px){.heybox{grid-template-columns:1fr}.metrics{gap:26px}}
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- force the whole page to side-scroll. Let each table scroll INSIDE itself instead, with
- tighter cells; also trim the fixed bar padding and clamp any stray horizontal overflow. */
-@media(max-width:640px){
- table{display:block;overflow-x:auto;-webkit-overflow-scrolling:touch;font-size:14px}
- th,td{padding:11px 10px}
- .metrics .v{font-size:34px}
- .bar{padding:14px 20px}
- body{overflow-x:hidden}
-}
</style></head><body>
<header class="bar"><button class="burger" onclick="document.body.classList.toggle('nav')" aria-label="Menu" aria-expanded="false" aria-controls="portalmenu"><span></span><span></span><span></span></button></header>
<div class="scrim" onclick="document.body.classList.remove('nav')"></div>
<nav class="menu" id="portalmenu" onclick="if(event.target.closest('a'))document.body.classList.remove('nav')">
<a class="mbrand" href="#summary">REN<span>TV</span>.com<small>Growth Strategy · 2026</small></a>
<div class="mh">Contents</div><a href="#summary">Executive Summary</a><a href="#swot">SWOT Analysis</a><a href="#lowhanging">Low Hanging Fruit</a><a href="#reputation">Reputation & Authority</a><a href="#empire">The Empire & Sublease.com</a><a href="#competitors">Competitors</a><a href="#wires">News + Conference Rivals</a><a href="#advertising">Where to Advertise</a><a href="#timing">Timing & Cadence</a><a href="#audit">Website Audit</a><a href="#teardown">Page-by-Page Teardown</a><a href="#social">Social Media Audit</a><a href="#suggested">Suggested New Websites</a><a href="#partners">Unlikely Partners</a><a href="#revenue">Unlikely Revenue</a><a href="#videos">Video + Brand Films</a><a href="#dealdesk">Live Deal Desk (demo)</a><a href="#roadmap">90-Day Roadmap</a><a href="#sources">Sources & Methodology</a>
- <div class="minfo"><div class="mh">RENTV.com, Inc.</div><p>5757 W. Century Blvd., #700, Los Angeles, CA 90045</p><p>Steve Boom — Owner / Producer · (310) 213-6409</p><p>Arnie Garfinkel — CRE Talk co-host · (818) 532-7660</p><p>Allen Wolfsheimer — News/Resources · (310) 836-8238</p><p>Daniel Ginzburg — CFO, Dandeana Corp · (424) 251-8405</p><p><span>rentv.com</span> · <a href="https://www.rentvreview.com" target="_blank" rel="noopener">The REview ↗</a> · <a href="https://www.linkedin.com/company/rentv.com-inc" target="_blank" rel="noopener">LinkedIn ↗</a></p></div>
+ <div class="minfo"><div class="mh">RENTV.com, Inc.</div><p>5757 W. Century Blvd., #700, Los Angeles, CA 90045</p><p>Steve Bloom — Owner / Producer · (310) 213-6409</p><p>Arnie Garfinkel — CRE Talk co-host · (818) 532-7660</p><p>Allen Wolfsheimer — News/Resources · (310) 836-8238</p><p>Daniel Ginzburg — CFO, Dandeana Corp · (424) 251-8405</p><p><span>rentv.com</span> · <a href="https://www.rentvreview.com" target="_blank" rel="noopener">The REview ↗</a> · <a href="https://www.linkedin.com/company/rentv.com-inc" target="_blank" rel="noopener">LinkedIn ↗</a></p></div>
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<div class="hero" id="summary">
<div class="slides"><div class="slide on" style="background-image:url('https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?auto=format&fit=crop&w=1920&q=68&sat=-40')"></div><div class="slide" style="background-image:url('https://images.unsplash.com/photo-1449824913935-59a10b8d2000?auto=format&fit=crop&w=1920&q=68&sat=-40')"></div><div class="slide" style="background-image:url('https://images.unsplash.com/photo-1460472178825-e5240623afd5?auto=format&fit=crop&w=1920&q=68&sat=-40')"></div><div class="slide" style="background-image:url('https://images.unsplash.com/photo-1515263487990-61b07816b324?auto=format&fit=crop&w=1920&q=68&sat=-40')"></div><div class="slide" style="background-image:url('https://images.unsplash.com/photo-1554469384-e58fac16e23a?auto=format&fit=crop&w=1920&q=68&sat=-40')"></div></div>
<div class="in">
- <div class="kick">Los Angeles · Western U.S. · Confidential strategy brief · for Steve Boom</div>
+ <div class="kick">Los Angeles · Western U.S. · Confidential strategy brief · for Steve Bloom</div>
<h1 class="disp">REN<span>TV</span>.com</h1>
- <p>Steve Boom has quietly built a CRE media <b>empire</b>: the RENTV news brand (est. 1998), the State of the Market conference franchise, the CRE Talk interview show, "The REview" video platform, an active email operation — and the sublease.com domain with a relaunch plan in hand. What's missing is one modern web presence that unifies it, captures the audience, and monetizes the whole. This brief maps exactly that.</p>
+ <p>Steve Bloom has quietly built a CRE media <b>empire</b>: the RENTV news brand (est. 1998), the State of the Market conference franchise, the CRE Talk interview show, "The REview" video platform, an active email operation — and the sublease.com domain with a relaunch plan in hand. What's missing is one modern web presence that unifies it, captures the audience, and monetizes the whole. This brief maps exactly that.</p>
<div class="metrics">
<div class="m"><div class="v">3</div><div class="l">Web properties (rentv · REview · sublease)</div></div>
<div class="m"><div class="v" data-c="19">0</div><div class="l">CRE Talk CEO episodes</div></div>
@@ -218,7 +206,7 @@ footer{padding:56px clamp(24px,7vw,120px);border-top:1px solid var(--line);color
<section id="empire"><div class="eyebrow">02 · The Portfolio — one owner, three properties</div><h2 class="disp">You're not a website. You're a media company.</h2><div class="accbody">
- <p class="lead2">Verified from your own materials (via Daniel Ginzburg, 2026): Steve Boom operates <b>three web properties and four content franchises</b>. Today they live in silos — separate sites, separate lists, no cross-linking. Unified, they're a regional CRE media company with a marketplace attached.</p>
+ <p class="lead2">Verified from your own materials (via Daniel Ginzburg, 2026): Steve Bloom operates <b>three web properties and four content franchises</b>. Today they live in silos — separate sites, separate lists, no cross-linking. Unified, they're a regional CRE media company with a marketplace attached.</p>
<div class="cards2">
<div class="c"><h3>rentv.com</h3><p>The news & resources brand since 1998 — deal coverage, Property Spotlight emails, the trusted name. <span class="flag">Dated pre-mobile build.</span></p></div>
<div class="c"><h3>The REview — rentvreview.com</h3><p>Your video platform "created by RENTV for the real estate industry" — home of CRE Talk's Producer Channel. <b>Boom's main site</b>, and the industry's free video hub. Underexposed.</p></div>
@@ -291,7 +279,7 @@ footer{padding:56px clamp(24px,7vw,120px);border-top:1px solid var(--line);color
<section id="teardown"><div class="eyebrow">07 · Page-by-Page Teardown</div><h2 class="disp">Every page, graded — with the fix.</h2><div class="accbody">
<p class="lead2">We captured every page of rentv.com live and put each through an adversarial review. The pattern: <b>the content operation works — the website destroys it at every conversion point.</b> Headline finding: the site still runs <b>Universal Analytics (UA-148799896-1)</b>, which Google shut down in 2023 — <b>there has been no traffic data for ~3 years</b>. Every decision below is currently being made blind.</p>
- <div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/index.png" target="_blank"><img src="/consulting/audit/index.png" loading="lazy" alt="index screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D+</span><h3 class="disp">rentv.com (homepage)</h3></div><div class="tdl">Issues</div><ul><li>Above the fold is a flea market: a sublease.com banner owns the top-right quarter, plus two more ads and a video box — before a single headline.</li><li>Three-column table layout leaves the actual news ~45% of a fixed-width page; nav links are 11px gray text.</li><li>Every story gets identical tiny treatment — no lead story, no hierarchy, no way to scan. No bylines, no trust anchors.</li><li>"The REview" widget renders as an unexplained black box with no CTA.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Kill the top-of-fold ad wall; hero = one featured story card (large image, 24px+ headline, deck, byline).</li><li>Responsive grid: full-width hero → card feed → labeled sticky sponsor rail (max 2 ads).</li><li>Editorial tiers: lead story, top-3 row, then the feed — type scale does the talking.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/advertise.png" target="_blank"><img src="/consulting/audit/advertise.png" loading="lazy" alt="advertise screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/advertise.php — the AD SALES page</h3></div><div class="tdl">Issues</div><ul><li>The page that makes the money is a wall of 12px small print — products listed with no pricing table, no media kit, no visuals of any ad unit.</li><li>Zero proof of audience: no open rates, no advertiser logos, no case study. A media buyer closes the tab in 8 seconds.</li><li>Sole CTA is "call us / raw email" — no form, no rate-card download, no buy path.</li><li>A sublease.com ad sits in the header of the page selling RENTV’s own inventory — self-defeating.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Rebuild as a media-kit landing page: 3-tier pricing table (Newsletter / eBlast / Display), audience stats in bold, "Request Media Kit" form.</li><li>Add a Current Advertisers logo row + one pull-quote (one phone call gets it).</li><li>Remove sublease.com from this page entirely.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/subscriber.png" target="_blank"><img src="/consulting/audit/subscriber.png" loading="lazy" alt="subscriber screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D</span><h3 class="disp">/subscriber_info.php — the $146/yr member page</h3></div><div class="tdl">Issues</div><ul><li>A real revenue product ($146/yr Executive Subscriber) sold via a dense bullet wall — free vs. paid never cleanly separated; unanswerable in 10 seconds.</li><li>No sample issue, no preview, no testimonial, no subscriber count — buying an information product sight-unseen.</li><li>CTA is plain text: "CLICK HERE or call us." No visible checkout; beige 2005-registrar aesthetic.</li><li>The News Archive is sold as a paid benefit — but the archive page is freely accessible to everyone.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Two-column conversion page: benefits (headline + one-liner + frequency) left, price card with live Stripe checkout right — add a $15/mo option.</li><li>Publish one Sample Issue link — the single biggest conversion lift available.</li><li>Gate the archive or stop selling it; never sell what you give away.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/providers.png" target="_blank"><img src="/consulting/audit/providers.png" loading="lazy" alt="providers screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/service-providers.php — the marketplace</h3></div><div class="tdl">Issues</div><ul><li>~40 categories, every single one "(0)" listings — Accounting (0), Brokerage (0), Construction (0). A directory of failure that trains visitors never to return.</li><li>No search, no cards, no map, no filters — a 1999 Yellow Pages list even if inventory existed.</li><li>"Don’t Be Left Out!" CTA asks providers to join a visibly empty room.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>SEED BEFORE RELAUNCH: scrape LA County business-license data + web research (Exa) for CRE-category firms — contractors, brokers, architects, property managers, lenders — and pre-populate 10–15 real listings per major category with phone numbers. Offer each firm its free listing to claim; they upgrade. An empty directory is not a product; a full one is. <a href="/versions/marketplace.html" target="_blank" style="color:var(--pos);text-decoration:underline">→ We already built the seeded demo: 62 real LA providers, live here.</a></li><li>Rebuild as a searchable card grid (name, category badge, city, phone, Contact) with geography filter.</li><li>Monetize with a Featured Listing tier — after inventory exists, never before.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/store.png" target="_blank"><img src="/consulting/audit/store.png" loading="lazy" alt="store screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D-</span><h3 class="disp">/store.php — conferences/store</h3></div><div class="tdl">Issues</div><ul><li>Labeled "store," contains no product, price, or buy button — a press page wearing a store costume.</li><li>A FUTURE conference (Arizona, Oct 29 2026) is on the page with no Register button, no speakers, no price — revenue advertising that goes nowhere.</li><li>Past and future events unfiltered in one feed; sponsor logos outweigh the editorial 2:1.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Split: "Upcoming Events" above the fold (date, venue, price, Register Now) vs. "Past Coverage" archive grid.</li><li>Sell recorded sessions as an on-demand library: title, price, 90-second preview, buy button.</li><li>Rename the tab — Conferences and Store are different intents.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/archive.png" target="_blank"><img src="/consulting/audit/archive.png" loading="lazy" alt="archive screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D</span><h3 class="disp">/archive.php</h3></div><div class="tdl">Issues</div><ul><li>20 bare hyperlinks with no dates, story counts, previews, or search — a filing cabinet with the labels ripped off.</li><li>Freely accessible while being sold as a paid subscriber benefit.</li><li>No orientation: what years, what geographies, how fresh — unknowable.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Full-text search + geography/content-type filters over the archive.</li><li>Each link shows recent stories + a count ("482 articles, 2019–2026").</li><li>Pick a lane: gate it as a benefit, or use it free to drive newsletter signups.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/newsletter.png" target="_blank"><img src="/consulting/audit/newsletter.png" loading="lazy" alt="newsletter screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D+</span><h3 class="disp">/newsletter.php</h3></div><div class="tdl">Issues</div><ul><li>NINE fields for a free newsletter (address, zip, phone…) — Bisnow asks for one. Conversion ≈ zero.</li><li>Distorted-text homemade CAPTCHA ("rjvxk6") — broken-looking, inaccessible.</li><li>Right half of the page is empty void; no pitch, no sample, no reason to sign up — the heading is just "NEWSLETTER."</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Three fields max: Email (required), Name, Company. Delete the rest.</li><li>Invisible reCAPTCHA v3 or honeypot; kill the distorted image.</li><li>Add the pitch: "Join 50,000+ CRE professionals · twice-weekly SoCal deals · free" + a sample-issue link.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/subscribe.png" target="_blank"><img src="/consulting/audit/subscribe.png" loading="lazy" alt="subscribe screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/subscribe.php — the paywall</h3></div><div class="tdl">Issues</div><ul><li>The paywall page is a cartoon dog GIF + "Hold on there sport!" + a login box. That is the entire page every non-subscriber hits.</li><li>No subscribe CTA, no path for non-members, no visible password reset — a dead end that costs conversions daily.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Replace with a real paywall intercept: what you’re missing, "$146/yr — Subscribe Now" primary button, login secondary.</li><li>Remove the dog and "sport" TODAY — before any redesign.</li><li>Wire a real password-reset flow; a locked-out subscriber is a churned subscriber.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/contact.png" target="_blank"><img src="/consulting/audit/contact.png" loading="lazy" alt="contact screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ca8a04">C-</span><h3 class="disp">/contact.php</h3></div><div class="tdl">Issues</div><ul><li>Twelve fields including FAX in 2026; same broken CAPTCHA; right half of the page is empty.</li><li>No visible email fallback if the form breaks (and on a Windows-1252 site, forms break).</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Six fields: Name, Company, Email, Phone (opt), Subject dropdown, Message.</li><li>Show a direct email + phone under the form; fix the half-empty template site-wide.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/consulting/audit/jobworks.png" target="_blank"><img src="/consulting/audit/jobworks.png" loading="lazy" alt="jobworks screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/jobworks.php — the jobs board</h3></div><div class="tdl">Issues</div><ul><li>Opens with an "Adobe Flash Player is no longer supported" error banner — Flash died Dec 2020; this has greeted every visitor for 5+ years.</li><li>Every job category is "(0)" — the second of three marketplace pillars with zero inventory.</li><li>Bare "create a listing" link with no pricing, reach, or pitch attached.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Delete the Flash widget today; replace with static HTML.</li><li>Seed or kill: offer 10–15 subscriber firms free 90-day listings, or pull JobWorks from the nav until it has inventory.</li><li>One combined CRE Marketplace landing (live counts + featured listings + "Post a listing" CTA) instead of empty silos.</li></ul></div></div>
+ <div class="tdp rv"><div class="tdshot"><a href="/portal/audit/index.png" target="_blank"><img src="/portal/audit/index.png" loading="lazy" alt="index screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D+</span><h3 class="disp">rentv.com (homepage)</h3></div><div class="tdl">Issues</div><ul><li>Above the fold is a flea market: a sublease.com banner owns the top-right quarter, plus two more ads and a video box — before a single headline.</li><li>Three-column table layout leaves the actual news ~45% of a fixed-width page; nav links are 11px gray text.</li><li>Every story gets identical tiny treatment — no lead story, no hierarchy, no way to scan. No bylines, no trust anchors.</li><li>"The REview" widget renders as an unexplained black box with no CTA.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Kill the top-of-fold ad wall; hero = one featured story card (large image, 24px+ headline, deck, byline).</li><li>Responsive grid: full-width hero → card feed → labeled sticky sponsor rail (max 2 ads).</li><li>Editorial tiers: lead story, top-3 row, then the feed — type scale does the talking.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/advertise.png" target="_blank"><img src="/portal/audit/advertise.png" loading="lazy" alt="advertise screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/advertise.php — the AD SALES page</h3></div><div class="tdl">Issues</div><ul><li>The page that makes the money is a wall of 12px small print — products listed with no pricing table, no media kit, no visuals of any ad unit.</li><li>Zero proof of audience: no open rates, no advertiser logos, no case study. A media buyer closes the tab in 8 seconds.</li><li>Sole CTA is "call us / raw email" — no form, no rate-card download, no buy path.</li><li>A sublease.com ad sits in the header of the page selling RENTV’s own inventory — self-defeating.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Rebuild as a media-kit landing page: 3-tier pricing table (Newsletter / eBlast / Display), audience stats in bold, "Request Media Kit" form.</li><li>Add a Current Advertisers logo row + one pull-quote (one phone call gets it).</li><li>Remove sublease.com from this page entirely.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/subscriber.png" target="_blank"><img src="/portal/audit/subscriber.png" loading="lazy" alt="subscriber screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D</span><h3 class="disp">/subscriber_info.php — the $146/yr member page</h3></div><div class="tdl">Issues</div><ul><li>A real revenue product ($146/yr Executive Subscriber) sold via a dense bullet wall — free vs. paid never cleanly separated; unanswerable in 10 seconds.</li><li>No sample issue, no preview, no testimonial, no subscriber count — buying an information product sight-unseen.</li><li>CTA is plain text: "CLICK HERE or call us." No visible checkout; beige 2005-registrar aesthetic.</li><li>The News Archive is sold as a paid benefit — but the archive page is freely accessible to everyone.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Two-column conversion page: benefits (headline + one-liner + frequency) left, price card with live Stripe checkout right — add a $15/mo option.</li><li>Publish one Sample Issue link — the single biggest conversion lift available.</li><li>Gate the archive or stop selling it; never sell what you give away.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/providers.png" target="_blank"><img src="/portal/audit/providers.png" loading="lazy" alt="providers screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/service-providers.php — the marketplace</h3></div><div class="tdl">Issues</div><ul><li>~40 categories, every single one "(0)" listings — Accounting (0), Brokerage (0), Construction (0). A directory of failure that trains visitors never to return.</li><li>No search, no cards, no map, no filters — a 1999 Yellow Pages list even if inventory existed.</li><li>"Don’t Be Left Out!" CTA asks providers to join a visibly empty room.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>SEED BEFORE RELAUNCH: scrape LA County business-license data + web research (Exa) for CRE-category firms — contractors, brokers, architects, property managers, lenders — and pre-populate 10–15 real listings per major category with phone numbers. Offer each firm its free listing to claim; they upgrade. An empty directory is not a product; a full one is. <a href="/versions/marketplace.html" target="_blank" style="color:#9fd6b0;text-decoration:underline">→ We already built the seeded demo: 62 real LA providers, live here.</a></li><li>Rebuild as a searchable card grid (name, category badge, city, phone, Contact) with geography filter.</li><li>Monetize with a Featured Listing tier — after inventory exists, never before.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/store.png" target="_blank"><img src="/portal/audit/store.png" loading="lazy" alt="store screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D-</span><h3 class="disp">/store.php — conferences/store</h3></div><div class="tdl">Issues</div><ul><li>Labeled "store," contains no product, price, or buy button — a press page wearing a store costume.</li><li>A FUTURE conference (Arizona, Oct 29 2026) is on the page with no Register button, no speakers, no price — revenue advertising that goes nowhere.</li><li>Past and future events unfiltered in one feed; sponsor logos outweigh the editorial 2:1.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Split: "Upcoming Events" above the fold (date, venue, price, Register Now) vs. "Past Coverage" archive grid.</li><li>Sell recorded sessions as an on-demand library: title, price, 90-second preview, buy button.</li><li>Rename the tab — Conferences and Store are different intents.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/archive.png" target="_blank"><img src="/portal/audit/archive.png" loading="lazy" alt="archive screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D</span><h3 class="disp">/archive.php</h3></div><div class="tdl">Issues</div><ul><li>20 bare hyperlinks with no dates, story counts, previews, or search — a filing cabinet with the labels ripped off.</li><li>Freely accessible while being sold as a paid subscriber benefit.</li><li>No orientation: what years, what geographies, how fresh — unknowable.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Full-text search + geography/content-type filters over the archive.</li><li>Each link shows recent stories + a count ("482 articles, 2019–2026").</li><li>Pick a lane: gate it as a benefit, or use it free to drive newsletter signups.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/newsletter.png" target="_blank"><img src="/portal/audit/newsletter.png" loading="lazy" alt="newsletter screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ea580c">D+</span><h3 class="disp">/newsletter.php</h3></div><div class="tdl">Issues</div><ul><li>NINE fields for a free newsletter (address, zip, phone…) — Bisnow asks for one. Conversion ≈ zero.</li><li>Distorted-text homemade CAPTCHA ("rjvxk6") — broken-looking, inaccessible.</li><li>Right half of the page is empty void; no pitch, no sample, no reason to sign up — the heading is just "NEWSLETTER."</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Three fields max: Email (required), Name, Company. Delete the rest.</li><li>Invisible reCAPTCHA v3 or honeypot; kill the distorted image.</li><li>Add the pitch: "Join 50,000+ CRE professionals · twice-weekly SoCal deals · free" + a sample-issue link.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/subscribe.png" target="_blank"><img src="/portal/audit/subscribe.png" loading="lazy" alt="subscribe screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/subscribe.php — the paywall</h3></div><div class="tdl">Issues</div><ul><li>The paywall page is a cartoon dog GIF + "Hold on there sport!" + a login box. That is the entire page every non-subscriber hits.</li><li>No subscribe CTA, no path for non-members, no visible password reset — a dead end that costs conversions daily.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Replace with a real paywall intercept: what you’re missing, "$146/yr — Subscribe Now" primary button, login secondary.</li><li>Remove the dog and "sport" TODAY — before any redesign.</li><li>Wire a real password-reset flow; a locked-out subscriber is a churned subscriber.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/contact.png" target="_blank"><img src="/portal/audit/contact.png" loading="lazy" alt="contact screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#ca8a04">C-</span><h3 class="disp">/contact.php</h3></div><div class="tdl">Issues</div><ul><li>Twelve fields including FAX in 2026; same broken CAPTCHA; right half of the page is empty.</li><li>No visible email fallback if the form breaks (and on a Windows-1252 site, forms break).</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Six fields: Name, Company, Email, Phone (opt), Subject dropdown, Message.</li><li>Show a direct email + phone under the form; fix the half-empty template site-wide.</li></ul></div></div><div class="tdp rv"><div class="tdshot"><a href="/portal/audit/jobworks.png" target="_blank"><img src="/portal/audit/jobworks.png" loading="lazy" alt="jobworks screenshot"></a><div class="tdcap">live capture · click to open</div></div><div class="tdbody"><div class="tdhead"><span class="tdgrade" style="background:#dc2626">F</span><h3 class="disp">/jobworks.php — the jobs board</h3></div><div class="tdl">Issues</div><ul><li>Opens with an "Adobe Flash Player is no longer supported" error banner — Flash died Dec 2020; this has greeted every visitor for 5+ years.</li><li>Every job category is "(0)" — the second of three marketplace pillars with zero inventory.</li><li>Bare "create a listing" link with no pricing, reach, or pitch attached.</li></ul><div class="tdl fix">The fix</div><ul class="fixul"><li>Delete the Flash widget today; replace with static HTML.</li><li>Seed or kill: offer 10–15 subscriber firms free 90-day listings, or pull JobWorks from the nav until it has inventory.</li><li>One combined CRE Marketplace landing (live counts + featured listings + "Post a listing" CTA) instead of empty silos.</li></ul></div></div>
<p class="lead2" style="margin-top:30px"><b>Overall verdict:</b> a site that was genuinely valuable in 2005 and has received near-zero strategic investment since. News still publishes, conferences still run, and 50,000 opt-in subscribers is a real asset — but a broken Flash banner, an all-zeros marketplace, a cartoon-dog paywall and a phone-number ad page are actively destroying that asset. First fix, before any redesign: <b>install GA4 today</b> — until RENTV knows its own traffic, everything else is guesswork.</p>
</div></section>
@@ -428,124 +416,124 @@ footer{padding:56px clamp(24px,7vw,120px);border-top:1px solid var(--line);color
<div class="chartwrap"><div class="ct">Real Census market data — median rent vs. income, LA-area cities</div><canvas id="demoChart"></canvas></div>
<div class="dealgrid">
<div class="deal rv">
- <div class="dscore" data-score="77">77</div>
+ <div class="dscore" data-score="100">100</div>
<div class="dbody"><div class="daddr">304 E 95th St</div><div class="dcity">Los Angeles · Multifamily · 6 units</div>
<div class="dnums"><span>$1.40M</span><span>10.4% cap</span><span>1.79 DSCR</span><span>16.7% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="77">77</div>
- <div class="dbody"><div class="daddr">214 S Maryland Pkwy</div><div class="dcity">Las Vegas · Multifamily · 10 units</div>
- <div class="dnums"><span>$1.45M</span><span>9.5% cap</span><span>1.63 DSCR</span><span>13.4% CoC</span></div></div>
+ <div class="dscore" data-score="100">100</div>
+ <div class="dbody"><div class="daddr">553 Stanford Ave</div><div class="dcity">Los Angeles · Multifamily · 17 units</div>
+ <div class="dnums"><span>$1.38M</span><span>9.7% cap</span><span>1.67 DSCR</span><span>14.2% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="76">76</div>
- <div class="dbody"><div class="daddr">5335 Harmony Avenue</div><div class="dcity">North Hollywood · Multifamily · 8 units</div>
- <div class="dnums"><span>$1.20M</span><span>8.8% cap</span><span>1.51 DSCR</span><span>10.9% CoC</span></div></div>
+ <div class="dscore" data-score="100">100</div>
+ <div class="dbody"><div class="daddr">10370-1/2 Ashton Avenue</div><div class="dcity">Los Angeles · Multifamily · 4 units</div>
+ <div class="dnums"><span>$2.10M</span><span>11.8% cap</span><span>2.03 DSCR</span><span>21.8% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="76">76</div>
- <div class="dbody"><div class="daddr">553 Stanford Ave</div><div class="dcity">Los Angeles · Multifamily · 17 units</div>
- <div class="dnums"><span>$1.38M</span><span>9.7% cap</span><span>1.67 DSCR</span><span>14.2% CoC</span></div></div>
+ <div class="dscore" data-score="100">100</div>
+ <div class="dbody"><div class="daddr">9350 Tampa</div><div class="dcity">Northridge · Multifamily · 1 units</div>
+ <div class="dnums"><span>$1.59M</span><span>9.2% cap</span><span>1.58 DSCR</span><span>12.4% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="76">76</div>
- <div class="dbody"><div class="daddr">3650 S Eastern Ave #200</div><div class="dcity">Las Vegas · Office · 1 units</div>
- <div class="dnums"><span>$0.90M</span><span>10.0% cap</span><span>1.71 DSCR</span><span>15.1% CoC</span></div></div>
+ <div class="dscore" data-score="100">100</div>
+ <div class="dbody"><div class="daddr">833 Cedar</div><div class="dcity">Long Beach · Multifamily · 8 units</div>
+ <div class="dnums"><span>$1.85M</span><span>9.0% cap</span><span>1.54 DSCR</span><span>11.5% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="75">75</div>
- <div class="dbody"><div class="daddr">3804 Mt Pleasant St</div><div class="dcity">Houston · Multifamily · 15 units</div>
- <div class="dnums"><span>$1.15M</span><span>8.6% cap</span><span>1.47 DSCR</span><span>10.1% CoC</span></div></div>
+ <div class="dscore" data-score="98">98</div>
+ <div class="dbody"><div class="daddr">5335 Harmony Avenue</div><div class="dcity">North Hollywood · Multifamily · 8 units</div>
+ <div class="dnums"><span>$1.20M</span><span>8.8% cap</span><span>1.51 DSCR</span><span>10.9% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="75">75</div>
- <div class="dbody"><div class="daddr">3815 Fannin St</div><div class="dcity">Houston · Multifamily · 15 units</div>
- <div class="dnums"><span>$0.90M</span><span>8.9% cap</span><span>1.52 DSCR</span><span>11.1% CoC</span></div></div>
+ <div class="dscore" data-score="91">91</div>
+ <div class="dbody"><div class="daddr">11907 Hawthorne Blvd</div><div class="dcity">Hawthorne · Retail · 1 units</div>
+ <div class="dnums"><span>$2.50M</span><span>8.5% cap</span><span>1.46 DSCR</span><span>9.7% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="75">75</div>
- <div class="dbody"><div class="daddr">2915 Pearl Avenue</div><div class="dcity">Fort Worth · Multifamily · 1 units</div>
- <div class="dnums"><span>$0.88M</span><span>9.1% cap</span><span>1.56 DSCR</span><span>11.9% CoC</span></div></div>
+ <div class="dscore" data-score="89">89</div>
+ <div class="dbody"><div class="daddr">1476 W Holt Ave</div><div class="dcity">Pomona · Multifamily · 9 units</div>
+ <div class="dnums"><span>$1.90M</span><span>8.4% cap</span><span>1.45 DSCR</span><span>9.5% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="75">75</div>
- <div class="dbody"><div class="daddr">4430 Herring Dr</div><div class="dcity">Fort Worth · Multifamily · 1 units</div>
- <div class="dnums"><span>$1.44M</span><span>9.2% cap</span><span>1.58 DSCR</span><span>12.2% CoC</span></div></div>
+ <div class="dscore" data-score="88">88</div>
+ <div class="dbody"><div class="daddr">7243 Woodley Ave</div><div class="dcity">Van Nuys · Retail · 1 units</div>
+ <div class="dnums"><span>$2.50M</span><span>8.4% cap</span><span>1.44 DSCR</span><span>9.3% CoC</span></div></div>
</div>
<div class="deal rv">
<div class="dscore" data-score="74">74</div>
- <div class="dbody"><div class="daddr">9415 S R L Thornton Fwy</div><div class="dcity">Dallas · Retail · 1 units</div>
- <div class="dnums"><span>$0.90M</span><span>8.5% cap</span><span>1.45 DSCR</span><span>9.5% CoC</span></div></div>
+ <div class="dbody"><div class="daddr">1513 Arlington Ave</div><div class="dcity">Los Angeles · Multifamily · 1 units</div>
+ <div class="dnums"><span>$1.52M</span><span>7.9% cap</span><span>1.35 DSCR</span><span>7.4% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="74">74</div>
- <div class="dbody"><div class="daddr">12033 Misty Valley Dr</div><div class="dcity">Houston · Retail · 1 units</div>
- <div class="dnums"><span>$1.00M</span><span>8.7% cap</span><span>1.49 DSCR</span><span>10.4% CoC</span></div></div>
+ <div class="dscore" data-score="69">69</div>
+ <div class="dbody"><div class="daddr">901 N El Centro Avenue</div><div class="dcity">Hollywood · Multifamily · 5 units</div>
+ <div class="dnums"><span>$0.95M</span><span>7.7% cap</span><span>1.32 DSCR</span><span>6.7% CoC</span></div></div>
</div>
<div class="deal rv">
<div class="dscore" data-score="68">68</div>
- <div class="dbody"><div class="daddr">11902 Perrin Beitel Rd</div><div class="dcity">San Antonio · Retail · 1 units</div>
- <div class="dnums"><span>$1.05M</span><span>8.0% cap</span><span>1.37 DSCR</span><span>7.9% CoC</span></div></div>
- </div>
- <div class="deal rv">
- <div class="dscore" data-score="67">67</div>
<div class="dbody"><div class="daddr">3013 W 11th St</div><div class="dcity">Los Angeles · Multifamily · 9 units</div>
<div class="dnums"><span>$1.20M</span><span>7.7% cap</span><span>1.31 DSCR</span><span>6.6% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="66">66</div>
- <div class="dbody"><div class="daddr">6236 Arroyo Glen St</div><div class="dcity">Los Angeles · Multifamily · 4 units</div>
- <div class="dnums"><span>$0.99M</span><span>7.6% cap</span><span>1.30 DSCR</span><span>6.4% CoC</span></div></div>
- </div>
- <div class="deal rv">
- <div class="dscore" data-score="66">66</div>
- <div class="dbody"><div class="daddr">1330 NW 54th St</div><div class="dcity">Miami · Office · 1 units</div>
- <div class="dnums"><span>$0.80M</span><span>7.6% cap</span><span>1.30 DSCR</span><span>6.3% CoC</span></div></div>
+ <div class="dscore" data-score="67">67</div>
+ <div class="dbody"><div class="daddr">5734 S. Broadway</div><div class="dcity">Los Angeles · Multifamily · 1 units</div>
+ <div class="dnums"><span>$2.19M</span><span>7.6% cap</span><span>1.30 DSCR</span><span>6.4% CoC</span></div></div>
</div>
<div class="deal rv">
<div class="dscore" data-score="64">64</div>
- <div class="dbody"><div class="daddr">901 N El Centro Avenue</div><div class="dcity">Hollywood · Multifamily · 5 units</div>
- <div class="dnums"><span>$0.95M</span><span>7.7% cap</span><span>1.32 DSCR</span><span>6.7% CoC</span></div></div>
- </div>
- <div class="deal rv">
- <div class="dscore" data-score="62">62</div>
<div class="dbody"><div class="daddr">333 N Union Ave</div><div class="dcity">Los Angeles · Multifamily · 1 units</div>
<div class="dnums"><span>$1.20M</span><span>7.5% cap</span><span>1.28 DSCR</span><span>6.0% CoC</span></div></div>
</div>
<div class="deal rv">
<div class="dscore" data-score="62">62</div>
- <div class="dbody"><div class="daddr">1216 E 56th</div><div class="dcity">Long Beach · Multifamily · 4 units</div>
- <div class="dnums"><span>$1.20M</span><span>7.5% cap</span><span>1.28 DSCR</span><span>6.0% CoC</span></div></div>
+ <div class="dbody"><div class="daddr">532 S Flower St</div><div class="dcity">Inglewood · Multifamily · 4 units</div>
+ <div class="dnums"><span>$1.65M</span><span>7.4% cap</span><span>1.27 DSCR</span><span>5.7% CoC</span></div></div>
</div>
<div class="deal rv">
<div class="dscore" data-score="62">62</div>
- <div class="dbody"><div class="daddr">120 S 79th St</div><div class="dcity">Houston · Multifamily · 10 units</div>
- <div class="dnums"><span>$0.75M</span><span>7.4% cap</span><span>1.27 DSCR</span><span>5.8% CoC</span></div></div>
+ <div class="dbody"><div class="daddr">10720 Burin Avenue</div><div class="dcity">Inglewood · Multifamily · 22 units</div>
+ <div class="dnums"><span>$4.00M</span><span>7.4% cap</span><span>1.27 DSCR</span><span>5.8% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="61">61</div>
- <div class="dbody"><div class="daddr">8717 Humble Westfield Building D</div><div class="dcity">Houston · Office · 1 units</div>
- <div class="dnums"><span>$1.09M</span><span>7.3% cap</span><span>1.25 DSCR</span><span>5.4% CoC</span></div></div>
+ <div class="dscore" data-score="60">60</div>
+ <div class="dbody"><div class="daddr">1001-1015 E 20th St</div><div class="dcity">Long Beach · Multifamily · 10 units</div>
+ <div class="dnums"><span>$2.45M</span><span>7.3% cap</span><span>1.26 DSCR</span><span>5.4% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="60">60</div>
+ <div class="dscore" data-score="59">59</div>
<div class="dbody"><div class="daddr">4928 Lennox Blvd</div><div class="dcity">Inglewood · Multifamily · 4 units</div>
<div class="dnums"><span>$1.10M</span><span>7.3% cap</span><span>1.25 DSCR</span><span>5.3% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="60">60</div>
- <div class="dbody"><div class="daddr">4454 Purdy Ln.</div><div class="dcity">West Palm Beach · Retail · 1 units</div>
- <div class="dnums"><span>$8.50M</span><span>26.0% cap</span><span>4.45 DSCR</span><span>73.3% CoC</span></div></div>
+ <div class="dscore" data-score="58">58</div>
+ <div class="dbody"><div class="daddr">1922 Locust Ave</div><div class="dcity">Long Beach · Multifamily · 8 units</div>
+ <div class="dnums"><span>$1.70M</span><span>7.3% cap</span><span>1.24 DSCR</span><span>5.1% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="59">59</div>
- <div class="dbody"><div class="daddr">13981 Southwest 232nd Street</div><div class="dcity">Miami · Retail · 1 units</div>
- <div class="dnums"><span>$2.35M</span><span>16.0% cap</span><span>2.73 DSCR</span><span>36.8% CoC</span></div></div>
+ <div class="dscore" data-score="56">56</div>
+ <div class="dbody"><div class="daddr">10934 S Burin Ave</div><div class="dcity">Inglewood · Multifamily · 1 units</div>
+ <div class="dnums"><span>$1.85M</span><span>7.2% cap</span><span>1.23 DSCR</span><span>4.8% CoC</span></div></div>
</div>
<div class="deal rv">
- <div class="dscore" data-score="57">57</div>
- <div class="dbody"><div class="daddr">10370-1/2 Ashton Avenue</div><div class="dcity">Los Angeles · Multifamily · 4 units</div>
- <div class="dnums"><span>$2.10M</span><span>11.8% cap</span><span>2.03 DSCR</span><span>21.8% CoC</span></div></div>
+ <div class="dscore" data-score="54">54</div>
+ <div class="dbody"><div class="daddr">8022 Felix</div><div class="dcity">Bell Gardens · Multifamily · 4 units</div>
+ <div class="dnums"><span>$1.30M</span><span>7.1% cap</span><span>1.22 DSCR</span><span>4.7% CoC</span></div></div>
+ </div>
+ <div class="deal rv">
+ <div class="dscore" data-score="54">54</div>
+ <div class="dbody"><div class="daddr">534 S Coronado St</div><div class="dcity">Los Angeles · Multifamily · 1 units</div>
+ <div class="dnums"><span>$2.38M</span><span>7.1% cap</span><span>1.22 DSCR</span><span>4.6% CoC</span></div></div>
+ </div>
+ <div class="deal rv">
+ <div class="dscore" data-score="54">54</div>
+ <div class="dbody"><div class="daddr">1341 N Mariposa Ave</div><div class="dcity">Los Angeles · Multifamily · 1 units</div>
+ <div class="dnums"><span>$5.00M</span><span>7.1% cap</span><span>1.22 DSCR</span><span>4.6% CoC</span></div></div>
+ </div>
+ <div class="deal rv">
+ <div class="dscore" data-score="52">52</div>
+ <div class="dbody"><div class="daddr">6200 Malabar</div><div class="dcity">Huntington Park · Multifamily · 7 units</div>
+ <div class="dnums"><span>$1.63M</span><span>7.0% cap</span><span>1.20 DSCR</span><span>4.3% CoC</span></div></div>
</div></div>
<p class="lead2" style="font-size:15px;margin-top:16px;opacity:.7">Scores computed by a transparent weighted model (rent yield, cap rate, DSCR, financing signals) — every badge explains itself. Data: live LA CRE listing sample, July 2026.</p>
</div></section>
@@ -562,7 +550,7 @@ footer{padding:56px clamp(24px,7vw,120px);border-top:1px solid var(--line);color
<section id="sources"><div class="eyebrow">15 · Sources & Methodology</div><h2 class="disp">Where every number comes from — and how.</h2><div class="accbody">
<p class="lead2">A brief is only as trustworthy as its sourcing, so here is the whole provenance map. Each row states <b>where the data came from</b> and <b>how it was produced</b> — and anything that is an estimate is labelled an estimate, never dressed up as measured analytics.</p>
<div class="srclegend"><span class="srcb v">Client-verified</span><span class="srcb o">Observed live</span><span class="srcb r">Real dataset</span><span class="srcb d">Computed</span><span class="srcb a">Analyst view</span><span class="srcb e">Illustrative</span><span class="srcb a">Decorative</span><span class="srcb d">Generated</span></div>
- <table><thead><tr><th>Section of the brief</th><th>Where it comes from</th><th>How it’s produced</th><th>Provenance</th></tr></thead><tbody><tr><td><b>Portfolio, owner, team & contact</b></td><td>The client's own materials — the package supplied by Daniel Ginzburg (CFO, Dandeana Corp), Jul 2026</td><td>Transcribed into <code>data/client.json</code> and rendered verbatim</td><td class="srccell"><span class="srcb v">Client-verified</span></td></tr><tr><td><b>Sublease.com market size & revenue</b></td><td>"Sublease.com Business Plan & Market Strategy," April 2026 (confidential, client-supplied)</td><td>Figures ($650B market, ~$5.9M Year-2 mix) lifted straight from the plan and charted</td><td class="srccell"><span class="srcb v">Client-verified</span></td></tr><tr><td><b>Website & page-by-page audit</b></td><td>Live rentv.com — every page loaded and screenshotted directly</td><td>Adversarial teardown; a grade + fixes authored per page. The dead analytics tag (UA-148799896-1) was read from the live page source</td><td class="srccell"><span class="srcb o">Observed live</span></td></tr><tr><td><b>Live Deal Desk — listings & map</b></td><td>Real LA-area CRE listings sampled from CRCP into <code>data/deals-sample.json</code></td><td>Deal scores computed by a transparent weighted model (<code>deal-score.js</code>): rent yield, cap rate, DSCR, financing signals</td><td class="srccell"><span class="srcb r">Real dataset</span></td></tr><tr><td><b>Deal Desk — demographics chart</b></td><td>U.S. Census median gross rent & income, LA-area cities</td><td>Carried in the <code>demographics[]</code> block of deals-sample.json and charted live</td><td class="srccell"><span class="srcb r">Real dataset</span></td></tr><tr><td><b>SWOT snapshot</b></td><td>Derived from the reputation, revenue & competitive reads elsewhere in this brief</td><td>A small agent (<code>swotAgent()</code>) runs four lenses over one profile so the quadrant stays consistent with the rest</td><td class="srccell"><span class="srcb d">Computed</span></td></tr><tr><td><b>Competitors · channels · timing · partners · revenue</b></td><td>Analyst strategy, benchmarked to the Bisnow / CoStar / Real Deal / Commercial Observer playbooks</td><td>Authored as consulting recommendations — industry-standard models, not scraped metrics</td><td class="srccell"><span class="srcb a">Analyst view</span></td></tr><tr><td><b>News + conference rivals (LA → West)</b></td><td>Public web research on each outlet’s news + event programming (Bisnow, Connect CRE, France Media / Western RE Business, CREJ, AZRE, LABJ, The Registry, GlobeSt, NAIOP)</td><td>Compiled Jul 2026; each outlet’s conference franchise verified from its own events pages</td><td class="srccell"><span class="srcb o">Observed live</span></td></tr><tr><td><b>Charts (reach, ROI, readership, growth)</b></td><td>Illustrative CRE-shaped figures around one real anchor — the observed LinkedIn count (818)</td><td>Estimates for shape & direction only. The live site ran no analytics for ~3 years, so measured traffic does not exist to chart</td><td class="srccell"><span class="srcb e">Illustrative</span></td></tr><tr><td><b>Hero & section imagery</b></td><td>Unsplash editorial stock (desaturated skyline / CRE photography)</td><td>Hotlinked, decorative only — carries no data meaning</td><td class="srccell"><span class="srcb a">Decorative</span></td></tr><tr><td><b>Brand films</b></td><td>Generated presenter videos (HeyGen) over CRE footage</td><td>Rendered to <code>/consulting/videos/heygen-*.mp4</code>; appear on the page as they finish</td><td class="srccell"><span class="srcb d">Generated</span></td></tr></tbody></table>
+ <table><thead><tr><th>Section of the brief</th><th>Where it comes from</th><th>How it’s produced</th><th>Provenance</th></tr></thead><tbody><tr><td><b>Portfolio, owner, team & contact</b></td><td>The client's own materials — the package supplied by Daniel Ginzburg (CFO, Dandeana Corp), Jul 2026</td><td>Transcribed into <code>data/client.json</code> and rendered verbatim</td><td class="srccell"><span class="srcb v">Client-verified</span></td></tr><tr><td><b>Sublease.com market size & revenue</b></td><td>"Sublease.com Business Plan & Market Strategy," April 2026 (confidential, client-supplied)</td><td>Figures ($650B market, ~$5.9M Year-2 mix) lifted straight from the plan and charted</td><td class="srccell"><span class="srcb v">Client-verified</span></td></tr><tr><td><b>Website & page-by-page audit</b></td><td>Live rentv.com — every page loaded and screenshotted directly</td><td>Adversarial teardown; a grade + fixes authored per page. The dead analytics tag (UA-148799896-1) was read from the live page source</td><td class="srccell"><span class="srcb o">Observed live</span></td></tr><tr><td><b>Live Deal Desk — listings & map</b></td><td>Real LA-area CRE listings sampled from CRCP into <code>data/deals-sample.json</code></td><td>Deal scores computed by a transparent weighted model (<code>deal-score.js</code>): rent yield, cap rate, DSCR, financing signals</td><td class="srccell"><span class="srcb r">Real dataset</span></td></tr><tr><td><b>Deal Desk — demographics chart</b></td><td>U.S. Census median gross rent & income, LA-area cities</td><td>Carried in the <code>demographics[]</code> block of deals-sample.json and charted live</td><td class="srccell"><span class="srcb r">Real dataset</span></td></tr><tr><td><b>SWOT snapshot</b></td><td>Derived from the reputation, revenue & competitive reads elsewhere in this brief</td><td>A small agent (<code>swotAgent()</code>) runs four lenses over one profile so the quadrant stays consistent with the rest</td><td class="srccell"><span class="srcb d">Computed</span></td></tr><tr><td><b>Competitors · channels · timing · partners · revenue</b></td><td>Analyst strategy, benchmarked to the Bisnow / CoStar / Real Deal / Commercial Observer playbooks</td><td>Authored as consulting recommendations — industry-standard models, not scraped metrics</td><td class="srccell"><span class="srcb a">Analyst view</span></td></tr><tr><td><b>News + conference rivals (LA → West)</b></td><td>Public web research on each outlet’s news + event programming (Bisnow, Connect CRE, France Media / Western RE Business, CREJ, AZRE, LABJ, The Registry, GlobeSt, NAIOP)</td><td>Compiled Jul 2026; each outlet’s conference franchise verified from its own events pages</td><td class="srccell"><span class="srcb o">Observed live</span></td></tr><tr><td><b>Charts (reach, ROI, readership, growth)</b></td><td>Illustrative CRE-shaped figures around one real anchor — the observed LinkedIn count (818)</td><td>Estimates for shape & direction only. The live site ran no analytics for ~3 years, so measured traffic does not exist to chart</td><td class="srccell"><span class="srcb e">Illustrative</span></td></tr><tr><td><b>Hero & section imagery</b></td><td>Unsplash editorial stock (desaturated skyline / CRE photography)</td><td>Hotlinked, decorative only — carries no data meaning</td><td class="srccell"><span class="srcb a">Decorative</span></td></tr><tr><td><b>Brand films</b></td><td>Generated presenter videos (HeyGen) over CRE footage</td><td>Rendered to <code>/portal/videos/heygen-*.mp4</code>; appear on the page as they finish</td><td class="srccell"><span class="srcb d">Generated</span></td></tr></tbody></table>
<div class="srcnote"><div class="i">⚙</div><div><h4>How this document is built</h4><p>This portal is generated, not hand-typed. Client-supplied facts live in <code>data/*.json</code>; a build step (<code>build.mjs</code>) renders them into the page and redraws the charts & map on every deploy — so the brief updates when the underlying data does. Nothing is invented at page-load: the charts read fixed datasets, the Deal Desk reads a real listing sample, and projections appear only where the row above is labelled <b>Illustrative</b>.</p></div></div>
</div></section>
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@@ -608,7 +596,7 @@ function scoreColor(s){try{if(window.DealScore&&DealScore.scoreColor)return Deal
function initDesk(){
document.querySelectorAll('.dscore').forEach(function(b){b.style.background=scoreColor(+b.dataset.score);});
if(desked||!window.L||!document.getElementById('dealmap'))return;desked=true;
- var pts=[{"id":"crx2477882","address":"304 E 95th St","city":"Los Angeles","type":"Multifamily","price":1400000,"units":6,"cap_rate":10.43,"dscr":1.79,"coc":16.7,"score":77,"lat":33.950142861038,"lng":-118.269365751923},{"id":"crx1834484","address":"5335 Harmony Avenue","city":"North Hollywood","type":"Multifamily","price":1195000,"units":8,"cap_rate":8.84,"dscr":1.51,"coc":10.92,"score":76,"lat":34.167277489905,"lng":-118.366520195499},{"id":"crx2257159","address":"553 Stanford Ave","city":"Los Angeles","type":"Multifamily","price":1375000,"units":17,"cap_rate":9.73,"dscr":1.67,"coc":14.16,"score":76,"lat":34.041243837456,"lng":-118.242474847157},{"id":"crx1686510","address":"3013 W 11th St","city":"Los Angeles","type":"Multifamily","price":1195000,"units":9,"cap_rate":7.66,"dscr":1.31,"coc":6.63,"score":67,"lat":34.050909240654,"lng":-118.303601261465},{"id":"crx2406293","address":"901 N El Centro Avenue","city":"Hollywood","type":"Multifamily","price":949995,"units":5,"cap_rate":7.69,"dscr":1.32,"coc":6.74,"score":64,"lat":34.087174205039,"lng":-118.324501761593},{"id":"crx2066415","address":"333 N Union Ave","city":"Los Angeles","type":"Multifamily","price":1195000,"units":1,"cap_rate":7.5,"dscr":1.28,"coc":6.05,"score":62,"lat":34.067804842665,"lng":-118.263883967228},{"id":"crx2596637","address":"4928 Lennox Blvd","city":"Inglewood","type":"Multifamily","price":1100000,"units":4,"cap_rate":7.28,"dscr":1.25,"coc":5.25,"score":60,"lat":33.938136867687,"lng":-118.364133911619},{"id":"crx2412499","address":"10370-1/2 Ashton Avenue","city":"Los Angeles","type":"Multifamily","price":2095000,"units":4,"cap_rate":11.83,"dscr":2.03,"coc":21.79,"score":57,"lat":34.066214295719,"lng":-118.427319489806},{"id":"crx2474530","address":"8022 Felix","city":"Bell 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