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rentv(TK-10061): fix founder name typo in sublease.com outreach drafts (Steven Boom -> Steven Bloom, canonical per data/videos-pinned.json)

6bbbcd97d977c0aa9a62e1059b7a75fa76011e97 · 2026-08-10 11:23:24 -0700 · cre-agent

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commit 6bbbcd97d977c0aa9a62e1059b7a75fa76011e97
Author: cre-agent <steve@designerwallcoverings.com>
Date:   Mon Aug 10 11:23:24 2026 -0700

    rentv(TK-10061): fix founder name typo in sublease.com outreach drafts (Steven Boom -> Steven Bloom, canonical per data/videos-pinned.json)
---
 docs/FORSALE-OUTREACH.md | 18 +++++++++---------
 1 file changed, 9 insertions(+), 9 deletions(-)

diff --git a/docs/FORSALE-OUTREACH.md b/docs/FORSALE-OUTREACH.md
index bdbce180..18108fd9 100644
--- a/docs/FORSALE-OUTREACH.md
+++ b/docs/FORSALE-OUTREACH.md
@@ -19,43 +19,43 @@ These are individualized B2B business solicitations (not bulk marketing), so CAN
 ### CoStar Group  · contact: **Corporate Development / M&A**
 Angle: category-defining; owns LoopNet; the most acquisitive buyer. sublease.com is a defensive + offensive category asset.
 > **Subject:** sublease.com — CoStar on a short shortlist
-> Hi [Name] — We own **sublease.com** and are running a brief, invitation-only process before it goes to open market. Given CoStar's position in commercial listings, you're on the shortlist. It's the exact-match category name — direct type-in, brandable, and already adjacent to real sublease deal-flow via our RENTV commercial-RE audience (since 1998). Happy to share context under NDA. If it's a fit, reply with a range and we'll fold you in — we expect to close within [6] weeks. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are running a brief, invitation-only process before it goes to open market. Given CoStar's position in commercial listings, you're on the shortlist. It's the exact-match category name — direct type-in, brandable, and already adjacent to real sublease deal-flow via our RENTV commercial-RE audience (since 1998). Happy to share context under NDA. If it's a fit, reply with a range and we'll fold you in — we expect to close within [6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
 ### Yardi (CommercialEdge / CommercialCafe) · contact: **CommercialEdge brand lead or Corp Dev**
 Angle: building a listings brand to rival LoopNet; sublease.com is a clean vertical front door.
 > **Subject:** sublease.com — a vertical front door for CommercialEdge
-> Hi [Name] — We own **sublease.com** and are quietly shortlisting a few strategics before open market. As you scale CommercialEdge, the exact-match sublease category name is a ready-made acquisition/lead channel. Real sublease deal-flow already runs adjacent to it via our RENTV audience. Open to sharing context under NDA? We're aiming to close within [6] weeks. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are quietly shortlisting a few strategics before open market. As you scale CommercialEdge, the exact-match sublease category name is a ready-made acquisition/lead channel. Real sublease deal-flow already runs adjacent to it via our RENTV audience. Open to sharing context under NDA? We're aiming to close within [6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
 ### Crexi · contact: **Growth / Marketing lead (or founders)**
 Angle: growth marketplace that spends on category SEO; one-word vertical domain is on-brand and cheaper than years of SEO.
 > **Subject:** sublease.com — before it hits the open market
-> Hi [Name] — We own **sublease.com** and are running a short invite-only process. For a growth marketplace like Crexi, the exact category name is instant type-in + SEO equity. Adjacent to live sublease deal-flow via RENTV. Want the context under NDA? Closing target ~[6] weeks. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are running a short invite-only process. For a growth marketplace like Crexi, the exact category name is instant type-in + SEO equity. Adjacent to live sublease deal-flow via RENTV. Want the context under NDA? Closing target ~[6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
 ## Tier 2 — brokerages (buy the name for their sublease/tenant-rep practice; also ad buyers)
 
 ### CBRE · contact: **Digital/Brand marketing, or the Sublease/Tenant-Rep practice lead**
 > **Subject:** sublease.com — CBRE on the shortlist
-> Hi [Name] — We own **sublease.com** and are shortlisting a few firms before open market. For CBRE's sublease/tenant-rep practice it's a marketing + defensive asset — the category name pointing wherever you want. Context under NDA; ~[6]-week close. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are shortlisting a few firms before open market. For CBRE's sublease/tenant-rep practice it's a marketing + defensive asset — the category name pointing wherever you want. Context under NDA; ~[6]-week close. — Steven Bloom, Founder & CEO, RENTV
 
 ### JLL · contact: **Digital marketing / Corporate Development**
 > **Subject:** sublease.com — quiet process, JLL invited
-> Hi [Name] — We own **sublease.com**, running a brief invitation-only process. Given JLL's large sublease/tenant-rep book, the exact category name has real marketing + defensive value. Happy to share under NDA. Closing ~[6] weeks. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com**, running a brief invitation-only process. Given JLL's large sublease/tenant-rep book, the exact category name has real marketing + defensive value. Happy to share under NDA. Closing ~[6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
 ### Cushman & Wakefield · contact: **a former colleague — Steven is C&W alumni** ⭐ WARM
-Angle: **Steven Boom came up through Cushman & Wakefield (and Cresa).** This is not a cold email — it's a founder reaching back to his old shop. Route through a real former colleague / current contact, not the brand inbox. Highest-conversion thread in the list.
+Angle: **Steven Bloom came up through Cushman & Wakefield (and Cresa).** This is not a cold email — it's a founder reaching back to his old shop. Route through a real former colleague / current contact, not the brand inbox. Highest-conversion thread in the list.
 > **Subject:** sublease.com — reaching out to my C&W roots
-> Hi [Name] — good to reconnect. I own **sublease.com** and am running a quiet, invitation-only process before it goes to open market. Given my C&W background and the firm's national sublease inventory, I wanted you to have first look. It's the exact-match category name, already adjacent to real sublease deal-flow via RENTV. Happy to walk you through it under NDA. ~[6]-week close. — Steven Boom, Founder & CEO, RENTV (ex-C&W)
+> Hi [Name] — good to reconnect. I own **sublease.com** and am running a quiet, invitation-only process before it goes to open market. Given my C&W background and the firm's national sublease inventory, I wanted you to have first look. It's the exact-match category name, already adjacent to real sublease deal-flow via RENTV. Happy to walk you through it under NDA. ~[6]-week close. — Steven Bloom, Founder & CEO, RENTV (ex-C&W)
 
 ### Colliers · contact: **Corporate Development (acquisitive) / Brand**
 > **Subject:** sublease.com — before open market
-> Hi [Name] — We own **sublease.com** and are running a short invite-only process. Colliers buys brands and platforms; the exact category name is a clean bolt-on. Happy to share under NDA. Closing ~[6] weeks. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are running a short invite-only process. Colliers buys brands and platforms; the exact category name is a clean bolt-on. Happy to share under NDA. Closing ~[6] weeks. — Steven Bloom, Founder & CEO, RENTV
 
 ## Tier 3 — adjacent operator
 
 ### IWG / Regus · contact: **Brand / Marketing or M&A**
 Angle: flex operators are the natural home for short-term sublease demand.
 > **Subject:** sublease.com — flex + sublease, a natural fit
-> Hi [Name] — We own **sublease.com** and are shortlisting a few strategics before open market. Flex operators are where short-term sublease demand lands, so the exact category name is on-target for IWG. Context under NDA; ~[6]-week close. — Steven Boom, Founder & CEO, RENTV
+> Hi [Name] — We own **sublease.com** and are shortlisting a few strategics before open market. Flex operators are where short-term sublease demand lands, so the exact category name is on-target for IWG. Context under NDA; ~[6]-week close. — Steven Bloom, Founder & CEO, RENTV
 
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