rentv/forsale: set suggested ad rate card + add sublease.com competitive-process outreach pack (prep-only)

b0bc9e51bb7c127bcfc84c7ec99c83b688eef2f5 · 2026-07-30 14:37:12 -0700 · Steve
Files touched

M data/forsale.json
A docs/FORSALE-OUTREACH.md
Diff

commit b0bc9e51bb7c127bcfc84c7ec99c83b688eef2f5
Author: Steve <steve@designerwallcoverings.com>
Date:   Thu Jul 30 14:37:12 2026 -0700

    rentv/forsale: set suggested ad rate card + add sublease.com competitive-process outreach pack (prep-only)
---
 data/forsale.json        | 12 +++++-----
 docs/FORSALE-OUTREACH.md | 62 ++++++++++++++++++++++++++++++++++++++++++++++++
 2 files changed, 68 insertions(+), 6 deletions(-)

diff --git a/data/forsale.json b/data/forsale.json
index bc9f1ecc..e4d5a8d6 100644
--- a/data/forsale.json
+++ b/data/forsale.json
@@ -18,8 +18,8 @@
       "kind": "ad_inventory",
       "name": "Homepage takeover / masthead",
       "headline": "Top-of-fold masthead + billboard on rentv.com, Western-US CRE audience since 1998",
-      "ask": null,
-      "ask_note": "Rate on request — set a rate card before outreach.",
+      "ask": 2250,
+      "ask_note": "≈ $2,250/mo (suggested midpoint — adjust to real traffic)",
       "status": "available",
       "notes": "Highest-visibility placement. Natural fit for a brokerage brand or a CRE lender.",
       "created_at": "2026-07-30T00:00:00.000Z"
@@ -29,8 +29,8 @@
       "kind": "ad_inventory",
       "name": "Newsletter sponsorship",
       "headline": "Sole sponsor slot in the RENTV email to the subscriber list",
-      "ask": null,
-      "ask_note": "Rate on request — price per send or monthly.",
+      "ask": 1100,
+      "ask_note": "≈ $1,100/send (suggested midpoint — adjust to list size)",
       "status": "available",
       "notes": "Direct-to-inbox reach of the opted-in CRE subscriber base.",
       "created_at": "2026-07-30T00:00:00.000Z"
@@ -40,8 +40,8 @@
       "kind": "sponsorship",
       "name": "Sublease Desk presenting sponsor",
       "headline": "“Sublease Desk, presented by — ” on /desk + /deals",
-      "ask": null,
-      "ask_note": "Rate on request. Strongest tie-in for the sublease.com buyer conversation.",
+      "ask": 3750,
+      "ask_note": "≈ $3,750/mo, category-exclusive (suggested midpoint — strongest tie-in to the sublease.com buyer)",
       "status": "available",
       "notes": "Sponsoring the deal-flow surface is the on-ramp to the sublease.com sale — a sponsor that values the audience is a warm domain buyer.",
       "created_at": "2026-07-30T00:00:00.000Z"
diff --git a/docs/FORSALE-OUTREACH.md b/docs/FORSALE-OUTREACH.md
new file mode 100644
index 00000000..ae6a987f
--- /dev/null
+++ b/docs/FORSALE-OUTREACH.md
@@ -0,0 +1,62 @@
+# sublease.com — Competitive-Process Outreach Pack (PREP-ONLY)
+
+**Status:** DRAFT for Steve to send from his own inbox. **Nothing has been sent. No contact has been made.**
+**Approach (Scenario C, approved 2026-07-30):** run a quiet, invitation-only competitive process among the strategics below, floor at/above **$200k**, before any open-market listing. Frame every note as *"you're on a short shortlist"* — scarcity + competition is what produces a multiple over a single quote.
+
+## How to use this
+1. For each firm, source the **named person** in the listed function (LinkedIn / corporate site — I've named the *role*, not invented an email).
+2. Personalize the bracketed bits, send from your inbox (keeps it founder-to-exec, not a mass blast).
+3. Log each touch on **`/forsale`** — flip the prospect from `target` → `contacted`, and record who/when in the notes.
+4. Keep them slightly aware of each other ("short process," "before open market") without naming competitors — that's the pressure.
+
+## Compliance quick-check (B2B cold email)
+These are individualized B2B business solicitations (not bulk marketing), so CAN-SPAM's core asks still apply: truthful subject/from, a real physical mailing address in the footer, and honor any opt-out. Keep them 1:1 and personal. *(If you'd rather I route them through a compliant sender with an unsubscribe + address block, say so — but 1:1 from your inbox is cleanest here.)*
+
+---
+
+## Tier 1 — highest strategic value
+
+### CoStar Group  · contact: **Corporate Development / M&A**
+Angle: category-defining; owns LoopNet; the most acquisitive buyer. sublease.com is a defensive + offensive category asset.
+> **Subject:** sublease.com — CoStar on a short shortlist
+> Hi [Name] — We own **sublease.com** and are running a brief, invitation-only process before it goes to open market. Given CoStar's position in commercial listings, you're on the shortlist. It's the exact-match category name — direct type-in, brandable, and already adjacent to real sublease deal-flow via our RENTV commercial-RE audience (since 1998). Happy to share context under NDA. If it's a fit, reply with a range and we'll fold you in — we expect to close within [6] weeks. — [Steve], RENTV
+
+### Yardi (CommercialEdge / CommercialCafe) · contact: **CommercialEdge brand lead or Corp Dev**
+Angle: building a listings brand to rival LoopNet; sublease.com is a clean vertical front door.
+> **Subject:** sublease.com — a vertical front door for CommercialEdge
+> Hi [Name] — We own **sublease.com** and are quietly shortlisting a few strategics before open market. As you scale CommercialEdge, the exact-match sublease category name is a ready-made acquisition/lead channel. Real sublease deal-flow already runs adjacent to it via our RENTV audience. Open to sharing context under NDA? We're aiming to close within [6] weeks. — [Steve], RENTV
+
+### Crexi · contact: **Growth / Marketing lead (or founders)**
+Angle: growth marketplace that spends on category SEO; one-word vertical domain is on-brand and cheaper than years of SEO.
+> **Subject:** sublease.com — before it hits the open market
+> Hi [Name] — We own **sublease.com** and are running a short invite-only process. For a growth marketplace like Crexi, the exact category name is instant type-in + SEO equity. Adjacent to live sublease deal-flow via RENTV. Want the context under NDA? Closing target ~[6] weeks. — [Steve], RENTV
+
+## Tier 2 — brokerages (buy the name for their sublease/tenant-rep practice; also ad buyers)
+
+### CBRE · contact: **Digital/Brand marketing, or the Sublease/Tenant-Rep practice lead**
+> **Subject:** sublease.com — CBRE on the shortlist
+> Hi [Name] — We own **sublease.com** and are shortlisting a few firms before open market. For CBRE's sublease/tenant-rep practice it's a marketing + defensive asset — the category name pointing wherever you want. Context under NDA; ~[6]-week close. — [Steve], RENTV
+
+### JLL · contact: **Digital marketing / Corporate Development**
+> **Subject:** sublease.com — quiet process, JLL invited
+> Hi [Name] — We own **sublease.com**, running a brief invitation-only process. Given JLL's large sublease/tenant-rep book, the exact category name has real marketing + defensive value. Happy to share under NDA. Closing ~[6] weeks. — [Steve], RENTV
+
+### Cushman & Wakefield · contact: **Brand marketing / Corp Dev**
+> **Subject:** sublease.com — C&W on a short shortlist
+> Hi [Name] — We own **sublease.com** and are quietly shortlisting strategics before open market. With C&W's national sublease inventory, the category name is a natural fit. Context under NDA; ~[6]-week close. — [Steve], RENTV
+
+### Colliers · contact: **Corporate Development (acquisitive) / Brand**
+> **Subject:** sublease.com — before open market
+> Hi [Name] — We own **sublease.com** and are running a short invite-only process. Colliers buys brands and platforms; the exact category name is a clean bolt-on. Happy to share under NDA. Closing ~[6] weeks. — [Steve], RENTV
+
+## Tier 3 — adjacent operator
+
+### IWG / Regus · contact: **Brand / Marketing or M&A**
+Angle: flex operators are the natural home for short-term sublease demand.
+> **Subject:** sublease.com — flex + sublease, a natural fit
+> Hi [Name] — We own **sublease.com** and are shortlisting a few strategics before open market. Flex operators are where short-term sublease demand lands, so the exact category name is on-target for IWG. Context under NDA; ~[6]-week close. — [Steve], RENTV
+
+---
+
+## Sequencing tip
+Send Tier 1 first (they set the ceiling). Once one bites, you can honestly tell Tier 2/3 "there's active interest" — that's the competitive pressure that lifts the number. Track it all on `/forsale`.
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