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data/consulting/suggestions.json
132 lines
[
{
"id": "sug-social-activate",
"title": "Activate + grow the existing (underused) social channels",
"category": "Social",
"impact": 5,
"effort": 2,
"rationale": "RENTV HAS LinkedIn (818 followers) + Facebook but neither is linked from rentv.com and posting looks dormant; runs zero paid ads. CRE-news peers (Bisnow, The Real Deal) win via LinkedIn + newsletter. Link the profiles site-wide, post daily deal coverage to LinkedIn, stand up X + Instagram, and add a newsletter-capture — a low-effort, high-impact activation of assets that already exist.",
"created_at": "2026-07-17T15:56:33.136Z",
"source": "web-discovery"
},
{
"id": "sug-1",
"title": "Modernize the dated legacy site into a fast, mobile-first CRE news experience",
"category": "Growth",
"impact": 4,
"effort": 2,
"rationale": "Seeded from the client intake goals — refine with market research.",
"created_at": "2026-07-17T14:33:40.475Z",
"source": "intake"
},
{
"id": "sug-2",
"title": "Grow newsletter + subscriber audience for daily deal coverage",
"category": "Growth",
"impact": 4,
"effort": 2,
"rationale": "Seeded from the client intake goals — refine with market research.",
"created_at": "2026-07-17T14:33:40.475Z",
"source": "intake"
},
{
"id": "sug-3",
"title": "Promote RENTV Conferences and drive event registrations",
"category": "Growth",
"impact": 4,
"effort": 2,
"rationale": "Seeded from the client intake goals — refine with market research.",
"created_at": "2026-07-17T14:33:40.475Z",
"source": "intake"
},
{
"id": "sug-4",
"title": "Build an integrated-social engine to distribute CRE deal news (LinkedIn, X, Instagram)",
"category": "Growth",
"impact": 4,
"effort": 2,
"rationale": "Seeded from the client intake goals — refine with market research.",
"created_at": "2026-07-17T14:33:40.475Z",
"source": "intake"
},
{
"id": "sug-5",
"title": "Improve SEO so RENTV ranks for Western-U.S. commercial real estate news",
"category": "Growth",
"impact": 4,
"effort": 2,
"rationale": "Seeded from the client intake goals — refine with market research.",
"created_at": "2026-07-17T14:33:40.475Z",
"source": "intake"
},
{
"id": "sug-conf-desk-invitelist",
"title": "Mine the 382k-broker Intelligence Desk for a geo/specialty-targeted summit invite list",
"category": "Conferences",
"impact": 5,
"effort": 2,
"rationale": "The Broker & Owner Intelligence Desk already holds 382k CA brokers + 34k firms. Segment by metro (LA, OC, Inland Empire, SD) and specialty (capital markets, industrial, multifamily, office) and build each summit's invite list straight from it — the delegate pool is already in the building, at ~$0 acquisition cost. Filling 600+ seats twice a year starts here, not with cold ad spend.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-inthenews-autoinvite",
"title": "\"You're in the news → you're invited\" — auto-invite every firm/broker RENTV covers",
"category": "Conferences",
"impact": 5,
"effort": 3,
"rationale": "Every deal RENTV publishes names real brokers, buyers, lenders and developers. Trigger a personalized summit invite off each deal (\"We covered your $X deal — come present it / network at the State of the Market Summit\"). It's warm, timely and ego-driven, and it wires the daily news engine directly to registrations — the people making the deals are exactly who fills the room and who sponsors want to meet.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-sponsor-adsignals",
"title": "Prospect sponsors by ad-signal — target CRE firms already paying to reach this audience",
"category": "Conferences",
"impact": 5,
"effort": 3,
"rationale": "Sponsors ($ packages) are the real conference revenue. Run an ad-signal scan across the lenders, brokerages, title/1031, PropTech and law firms in the Desk to find who is ALREADY buying Google/LinkedIn ads — proof of a marketing budget and intent to reach CRE decision-makers. Those are the warmest sponsor leads. Pitch the integrated package (summit booth + newsletter placement + sponsored deal coverage) that reaches the same people before, during and after.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-newsletter-funnel",
"title": "Turn daily newsletter readers into delegates with a capture + 4-touch pre-summit drip",
"category": "Conferences",
"impact": 4,
"effort": 2,
"rationale": "The biggest owned audience is the daily deal-coverage readership. Add a 'Get summit date + registration alerts' capture to every article and the newsletter footer, tag those leads as summit-interested, and run a 4-touch pre-event sequence (save-the-date -> speaker reveal -> early-bird deadline -> last-call). Converts free readers into paid $175 delegates with zero new audience spend.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-speaker-flywheel",
"title": "Speaker-as-lead-magnet: recruit ~12 marquee speakers who each promote to their own network",
"category": "Conferences",
"impact": 4,
"effort": 3,
"rationale": "Recruit a dozen marquee voices (capital-markets outlook, office repositioning, industrial/multifamily deal flow) and give each a promo kit + unique registration link. Speakers pull their own networks into the room, and every contact they drive becomes a RENTV lead (newsletter + LinkedIn follow). It's the cheapest way to both fill seats and grow the year-round audience — the speakers do the outreach.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-firm-tables-earlybird",
"title": "Firm-table + early-bird pricing to convert single registrants into whole-firm blocks",
"category": "Conferences",
"impact": 4,
"effort": 2,
"rationale": "Brokers travel in packs. On top of the $175 delegate, offer branded firm tables (buy 8, 9th free) and a dated early-bird tier. Firm tables multiply one lead into a team block and give sponsors named-account targets; the early-bird deadline manufactures urgency and creates a clean CRM re-marketing trigger for everyone who didn't convert before it lapsed.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
},
{
"id": "sug-conf-crm-yearround-nurture",
"title": "Route every attendee/lead into the CRM and nurture year-round between summits",
"category": "Conferences",
"impact": 4,
"effort": 2,
"rationale": "A 2x/year event should feed a continuous pipeline. Flow every registrant, no-show and inquiry into the Audience/CRM under a 'Summit 20xx' segment, then market the next summit + newsletter + sponsored content to them in the off-months. Last cycle's leads become next cycle's early registrants and this year's sponsor renewals — the list compounds instead of resetting each event.",
"created_at": "2026-07-30T09:00:00.000Z",
"source": "claude-brainstorm"
}
]