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data/forsale.json
162 lines
{
"assets": [
{
"id": "dom-sublease",
"kind": "domain",
"name": "sublease.com",
"headline": "Premium one-word .com — the commercial-sublease category name",
"ask": 200000,
"floor": 200000,
"ask_note": "Estimate. Competitive process among strategic buyers preferred over a single quote.",
"status": "prospecting",
"close_by": "2026-10-28",
"notes": "DTD verdict 2026-07-30 = time-boxed LATER. Plan: (1) route real sublease deal-flow through RENTV's /desk so the name shows demonstrated demand, (2) run a competitive process among the known CRE strategics/advertisers below, (3) hard fallback — if no demonstrated traction or bidding interest by close_by, revert to selling the bare name at the floor. Do NOT half-build: an unproven micro-marketplace can be worth LESS than the bare name (the dissent's strongest point).",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "ad-home-takeover",
"kind": "ad_inventory",
"name": "Homepage takeover / masthead",
"headline": "Top-of-fold masthead + billboard on rentv.com, Western-US CRE audience since 1998",
"ask": 2250,
"ask_note": "≈ $2,250/mo (suggested midpoint — adjust to real traffic)",
"status": "available",
"notes": "Highest-visibility placement. Natural fit for a brokerage brand or a CRE lender.",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "ad-newsletter",
"kind": "ad_inventory",
"name": "Newsletter sponsorship",
"headline": "Sole sponsor slot in the RENTV email to the subscriber list",
"ask": 1100,
"ask_note": "≈ $1,100/send (suggested midpoint — adjust to list size)",
"status": "available",
"notes": "Direct-to-inbox reach of the opted-in CRE subscriber base.",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "ad-sublease-desk",
"kind": "sponsorship",
"name": "Sublease Desk presenting sponsor",
"headline": "“Sublease Desk, presented by — ” on /desk + /deals",
"ask": 3750,
"ask_note": "≈ $3,750/mo, category-exclusive (suggested midpoint — strongest tie-in to the sublease.com buyer)",
"status": "available",
"notes": "Sponsoring the deal-flow surface is the on-ramp to the sublease.com sale — a sponsor that values the audience is a warm domain buyer.",
"created_at": "2026-07-30T00:00:00.000Z"
}
],
"prospects": [
{
"id": "pr-costar",
"asset_id": "dom-sublease",
"name": "CoStar Group",
"category": "CRE data / listings (owns LoopNet)",
"fit": "Category-defining buyer; owns LoopNet, buys category domains defensively. Highest strategic value for sublease.com.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-yardi",
"asset_id": "dom-sublease",
"name": "Yardi (CommercialEdge / CommercialCafe)",
"category": "CRE data / listings",
"fit": "Direct LoopNet competitor building a listings brand; sublease.com is a clean vertical front door.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-crexi",
"asset_id": "dom-sublease",
"name": "Crexi",
"category": "CRE marketplace",
"fit": "Growth-stage marketplace that spends on category SEO; a one-word vertical domain is on-brand.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-cbre",
"asset_id": "dom-sublease",
"name": "CBRE",
"category": "Brokerage",
"fit": "Largest brokerage; runs a major sublease practice. Would buy the name for its tenant-rep / sublease group.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-jll",
"asset_id": "dom-sublease",
"name": "JLL",
"category": "Brokerage",
"fit": "Global brokerage with a large sublease/tenant-rep book; category domain has defensive + marketing value.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-cushman",
"asset_id": "dom-sublease",
"name": "Cushman & Wakefield",
"category": "Brokerage",
"fit": "Top-3 brokerage; active sublease inventory nationally.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-colliers",
"asset_id": "dom-sublease",
"name": "Colliers",
"category": "Brokerage",
"fit": "Aggressive, acquisitive brokerage; buys brands and platforms.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-iwg",
"asset_id": "dom-sublease",
"name": "IWG / Regus (flex space)",
"category": "Flex-space operator",
"fit": "Flex operators are the natural home for short-term sublease demand; adjacent category buyer.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-marcus",
"asset_id": "ad-newsletter",
"name": "Marcus & Millichap",
"category": "Brokerage / advertiser",
"fit": "Heavy CRE advertiser; natural masthead / newsletter sponsor for a Western-US CRE audience.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
},
{
"id": "pr-kidder",
"asset_id": "ad-home-takeover",
"name": "Kidder Mathews",
"category": "Western-US brokerage / advertiser",
"fit": "West-Coast-focused brokerage; RENTV's Western-US beat is a bullseye audience match for their ad spend.",
"status": "target",
"contact": "",
"notes": "",
"created_at": "2026-07-30T00:00:00.000Z"
}
]
}