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data/news-posting-playbook.json
390 lines
{
"generated_at": "2026-08-08T15:32:11.633Z",
"corpus": {
"articles": 4470,
"dated": 4470,
"date_span": {
"from": "2015-06-29",
"to": "2026-08-07"
}
},
"cadence": {
"per_active_day": 1.65,
"by_weekday": {
"Sun": 791,
"Mon": 944,
"Tue": 922,
"Wed": 911,
"Thu": 901,
"Fri": 0,
"Sat": 1
},
"busiest_weekday": "Mon",
"recent_months": [
{
"month": "2015-10",
"posts": 44
},
{
"month": "2018-08",
"posts": 44
},
{
"month": "2021-08",
"posts": 43
},
{
"month": "2021-12",
"posts": 43
},
{
"month": "2015-09",
"posts": 42
},
{
"month": "2017-06",
"posts": 42
}
]
},
"category_mix": {
"txn_type": [
{
"k": "Sale",
"n": 2794,
"share": 62.5
},
{
"k": "Development",
"n": 864,
"share": 19.3
},
{
"k": "Financing",
"n": 596,
"share": 13.3
},
{
"k": "Lease",
"n": 166,
"share": 3.7
},
{
"k": "Purchase",
"n": 42,
"share": 0.9
},
{
"k": "Acquisition",
"n": 8,
"share": 0.2
}
],
"property_type": [
{
"k": "Multifamily",
"n": 1488,
"share": 33.3
},
{
"k": "Office",
"n": 1079,
"share": 24.1
},
{
"k": "Industrial",
"n": 897,
"share": 20.1
},
{
"k": "Retail",
"n": 363,
"share": 8.1
},
{
"k": "Mixed-Use",
"n": 273,
"share": 6.1
},
{
"k": "Medical/Life Science",
"n": 135,
"share": 3
},
{
"k": "Hospitality",
"n": 112,
"share": 2.5
},
{
"k": "Land",
"n": 101,
"share": 2.3
},
{
"k": "Self-Storage",
"n": 18,
"share": 0.4
},
{
"k": "Office/Retail",
"n": 2,
"share": 0
},
{
"k": "Educational",
"n": 1,
"share": 0
},
{
"k": "Education",
"n": 1,
"share": 0
}
]
},
"headline": {
"median_words": 10,
"median_chars": 66,
"words_p10_p90": [
7,
15
],
"leads_with_verb_share": 74.9,
"top_verbs": [
{
"verb": "buy",
"n": 551,
"share": 12.3
},
{
"verb": "trade",
"n": 377,
"share": 8.4
},
{
"verb": "spend",
"n": 362,
"share": 8.1
},
{
"verb": "close",
"n": 261,
"share": 5.8
},
{
"verb": "acquire",
"n": 258,
"share": 5.8
},
{
"verb": "sell",
"n": 241,
"share": 5.4
},
{
"verb": "land",
"n": 213,
"share": 4.8
},
{
"verb": "pay",
"n": 162,
"share": 3.6
},
{
"verb": "picks up",
"n": 103,
"share": 2.3
},
{
"verb": "complete",
"n": 102,
"share": 2.3
},
{
"verb": "lease",
"n": 71,
"share": 1.6
},
{
"verb": "purchase",
"n": 68,
"share": 1.5
}
],
"includes_dollar_share": 55.6,
"top_formulas_by_txn": {
"Sale": [
{
"formula": "{WHO} in {AMOUNT} Deal",
"n": 46,
"share": 1.6
},
{
"formula": "{WHO} for {AMOUNT}",
"n": 40,
"share": 1.4
},
{
"formula": "{WHO} in {AMOUNT} Transaction",
"n": 32,
"share": 1.1
},
{
"formula": "{WHO} in {CITY} Sells for {AMOUNT}",
"n": 14,
"share": 0.5
},
{
"formula": "{WHO} {AMOUNT} Office Buy in {CITY}",
"n": 11,
"share": 0.4
}
],
"Financing": [
{
"formula": "{WHO}",
"n": 101,
"share": 16.9
},
{
"formula": "{WHO} {AMOUNT} Refi",
"n": 9,
"share": 1.5
},
{
"formula": "{WHO} {AMOUNT} Refi Loan",
"n": 6,
"share": 1
},
{
"formula": "{WHO} {AMOUNT} in Financing",
"n": 4,
"share": 0.7
},
{
"formula": "{CITY} Res Community Lands {AMOUNT} Refi",
"n": 3,
"share": 0.5
}
],
"Development": [
{
"formula": "{WHO} in {CITY}",
"n": 12,
"share": 1.4
},
{
"formula": "{WHO}",
"n": 4,
"share": 0.5
},
{
"formula": "{WHO} {SIZE} in {CITY} for Industrial Development",
"n": 3,
"share": 0.3
},
{
"formula": "{WHO} on {SIZE} Affordable Housing Project in {CITY}",
"n": 3,
"share": 0.3
},
{
"formula": "{WHO} on {SIZE} Res Project in {CITY}",
"n": 3,
"share": 0.3
}
],
"Lease": [
{
"formula": "{WHO}",
"n": 3,
"share": 1.8
},
{
"formula": "{WHO} at 1.27 msf Facility in {CITY}",
"n": 1,
"share": 0.6
},
{
"formula": "{WHO} 289k sf Bay Area Manufacturing Facility",
"n": 1,
"share": 0.6
},
{
"formula": "{WHO} for 650k sf {CITY} Office Tower Awarded to CBRE",
"n": 1,
"share": 0.6
},
{
"formula": "{CITY} Distribution Facility Leased by Auto Parts Distributor in {AMOUNT} Deal",
"n": 1,
"share": 0.6
}
],
"Acquisition": [
{
"formula": "{WHO} to Acquire RE/MAX in {AMOUNT} Transaction",
"n": 1,
"share": 12.5
},
{
"formula": "{WHO} {ST} Property for Redevelopment into Class A Industrial Project",
"n": 1,
"share": 12.5
},
{
"formula": "{WHO}",
"n": 1,
"share": 12.5
},
{
"formula": "{WHO} to Acquire Ten-X Commercial in {AMOUNT} Deal",
"n": 1,
"share": 12.5
},
{
"formula": "{WHO} {ST} Buildings for Redevelopment into Creative Office Space",
"n": 1,
"share": 12.5
}
],
"Purchase": [
{
"formula": "{WHO} {AMOUNT} on Two SoCal Apartment Properties",
"n": 2,
"share": 4.8
},
{
"formula": "{WHO} {AMOUNT} on {CITY} Office Asset",
"n": 1,
"share": 2.4
},
{
"formula": "{WHO} {AMOUNT} on {CITY} Class A Office Building",
"n": 1,
"share": 2.4
},
{
"formula": "{WHO} {AMOUNT} on Phoenix Area Medical Property Portfolio",
"n": 1,
"share": 2.4
},
{
"formula": "{WHO} {AMOUNT} on {CITY} Hotel Asset",
"n": 1,
"share": 2.4
}
]
}
},
"completeness": {
"has_amount_share": 79.3,
"median_deal_size": 58950000,
"has_city_share": 99,
"has_state_share": 98.7,
"has_size_share": 97.8,
"median_story_words": 390
}
}