`data/news-posting-playbook.md`

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# How to Post a CRE News Event — evidence from the rentv.com archive

_Auto-derived from 4,470 rentv.com articles (2015-06-29 → 2026-08-07). Generated 2026-08-08. Source of truth for news posting across all RE builds (rentv · crcp · homesonspec · usre)._

## 1. Cadence — how often to post
- **~1.65 posts per active day.**
- Busiest weekday: **Mon**. Weekday spread: Sun 791 · Mon 944 · Tue 922 · Wed 911 · Thu 901 · Fri 0 · Sat 1.
- Post on **weekdays**; CRE news is a business-hours cadence, not weekends.

## 2. What to cover — category mix
Deal type (lead with these, in this proportion):
- **Sale** — 62.5%
- **Development** — 19.3%
- **Financing** — 13.3%
- **Lease** — 3.7%
- **Purchase** — 0.9%
- **Acquisition** — 0.2%

Property type:
- Multifamily — 33.3%
- Office — 24.1%
- Industrial — 20.1%
- Retail — 8.1%
- Mixed-Use — 6.1%
- Medical/Life Science — 3%
- Hospitality — 2.5%
- Land — 2.3%
- Self-Storage — 0.4%
- Office/Retail — 0%
- Educational — 0%
- Education — 0%

## 3. The headline — the single most important element
- **Length: aim 10 words (~66 chars).** Typical range 7–15 words.
- **74.9% of headlines carry an explicit deal VERB.** Use one. Top verbs:
  - buy (12.3%)
  - trade (8.4%)
  - spend (8.1%)
  - close (5.8%)
  - acquire (5.8%)
  - sell (5.4%)
  - land (4.8%)
  - pay (3.6%)
- **55.6% put the \$ amount right in the headline.** If there's a price, lead with it.

### Proven headline formulas by deal type
**Sale**
  - `{WHO} in {AMOUNT} Deal`  _(1.6%)_
  - `{WHO} for {AMOUNT}`  _(1.4%)_
  - `{WHO} in {AMOUNT} Transaction`  _(1.1%)_
  - `{WHO} in {CITY} Sells for {AMOUNT}`  _(0.5%)_
  - `{WHO} {AMOUNT} Office Buy in {CITY}`  _(0.4%)_

**Financing**
  - `{WHO}`  _(16.9%)_
  - `{WHO} {AMOUNT} Refi`  _(1.5%)_
  - `{WHO} {AMOUNT} Refi Loan`  _(1%)_
  - `{WHO} {AMOUNT} in Financing`  _(0.7%)_
  - `{CITY} Res Community Lands {AMOUNT} Refi`  _(0.5%)_

**Development**
  - `{WHO} in {CITY}`  _(1.4%)_
  - `{WHO}`  _(0.5%)_
  - `{WHO} {SIZE} in {CITY} for Industrial Development`  _(0.3%)_
  - `{WHO} on {SIZE} Affordable Housing Project in {CITY}`  _(0.3%)_
  - `{WHO} on {SIZE} Res Project in {CITY}`  _(0.3%)_

**Lease**
  - `{WHO}`  _(1.8%)_
  - `{WHO} at 1.27 msf Facility in {CITY}`  _(0.6%)_
  - `{WHO} 289k sf Bay Area Manufacturing Facility`  _(0.6%)_
  - `{WHO} for 650k sf {CITY} Office Tower Awarded to CBRE`  _(0.6%)_
  - `{CITY} Distribution Facility Leased by Auto Parts Distributor in {AMOUNT} Deal`  _(0.6%)_

**Acquisition**
  - `{WHO} to Acquire RE/MAX in {AMOUNT} Transaction`  _(12.5%)_
  - `{WHO} {ST} Property for Redevelopment into Class A Industrial Project`  _(12.5%)_
  - `{WHO}`  _(12.5%)_
  - `{WHO} to Acquire Ten-X Commercial in {AMOUNT} Deal`  _(12.5%)_
  - `{WHO} {ST} Buildings for Redevelopment into Creative Office Space`  _(12.5%)_

**Purchase**
  - `{WHO} {AMOUNT} on Two SoCal Apartment Properties`  _(4.8%)_
  - `{WHO} {AMOUNT} on {CITY} Office Asset`  _(2.4%)_
  - `{WHO} {AMOUNT} on {CITY} Class A Office Building`  _(2.4%)_
  - `{WHO} {AMOUNT} on Phoenix Area Medical Property Portfolio`  _(2.4%)_
  - `{WHO} {AMOUNT} on {CITY} Hotel Asset`  _(2.4%)_

_Placeholders: {WHO}=the actor/company · {AMOUNT}=price · {CITY}/{ST}=location · {SIZE}=units/SF/acres._

## 4. A complete post — the checklist
Every rentv-grade CRE post should carry:
- ✅ **Deal amount** — present in 79.3% of posts (median deal $58,950,000).
- ✅ **City** (99%) and **state** (98.7%) — always geo-anchor the asset.
- ✅ **Size** — units/SF/acres, in 97.8% of posts.
- ✅ **Body** — median ~390 words; lead sentence states who/what/where/how-much, then the parties + details.
- ✅ **Deal type + property type** tags (for filtering + SEO topical hubs).

## 5. Rule of thumb
> A CRE news post = **{WHO} {VERB} {LOCATION} {PROPERTY-TYPE} for {AMOUNT}** in the headline, 390-word body that answers who/what/where/how-much in sentence one, geo-anchored and typed. Post on weekdays, lead with the biggest-$ deals.