`docs/FORSALE-SEND-WORKSHEET.md`

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# sublease.com — Send-Day Worksheet (PREP-ONLY, tick as you go)

**One page to work down the day you send.** Consolidates the send order (harmonized tiers), the named exec per firm, and the exact subject line — so you're not flipping between four docs mid-send. **Nothing here is sent; sending is Steve-only and gated** (`TK-10061-rentv-outreach-send-GATE.md`).
**Full drafts:** `FORSALE-OUTREACH.md` · **contact detail/pointers:** `FORSALE-OUTREACH-CONTACTS.md` · **valuation/transfer:** `FORSALE-SALE-PACKET.md`.

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## PRE-FLIGHT — do these BEFORE the first send (all block the send)
- [ ] **Comp check** — run NameBio on one-word/category `.com` comps; validate or adjust the **$200k floor** (it's a provisional placeholder — don't anchor a call to it un-checked). See `FORSALE-SALE-PACKET.md` §1.
- [ ] **Confirm registrar + clean ownership** — log into your registrar / run WHOIS: which account holds sublease.com, current on renewal, no lock/dispute/lien. (I'm policy-blocked from WHOIS; this one's yours.)
- [ ] **Decide the legal seller** — the exact name (you as an individual vs. a RENTV entity) that will sign; it MUST match the WHOIS registrant, the NDA, and the purchase agreement. See `FORSALE-NDA-AND-TEASER.md` §2 note.
- [ ] **Footer ready** — the required physical-address + opt-out block (`FORSALE-OUTREACH.md`) is on your clipboard to paste under every send.
- [ ] *(Only if also pitching the Sublease-Desk sponsorship)* set the real rate-card numbers first — see `FORSALE-SALE-PACKET.md` §2.

## SEND ORDER — Tier 1 first (they set the ceiling), then Tier 2
> Re-verify each exec is still in-seat on LinkedIn the day you send (titles move). Source the email or send via LinkedIn/warm intro. Append the footer to every send. After each, flip the prospect `target → contacted` on `/forsale`.

### Tier 1 — marketplaces + flex (best fit; $200k is material to them)
| # | Firm | Named exec (re-verify in-seat) | Subject line | Footer? | Sent (date) | Logged /forsale? |
|---|---|---|---|---|---|---|
| 1 | **CoStar / LoopNet** | Francis "Frank" Carchedi — EVP, Corporate Development | `sublease.com — a short list before it's public` | ☐ | ☐ | ☐ |
| 2 | **CommercialEdge (Yardi)** | Brian Sutherland — VP, Commercial | `sublease.com — as you scale CommercialEdge` | ☐ | ☐ | ☐ |
| 3 | **Crexi** | Mike DeGiorgio — Founder & CEO | `sublease.com — thought of Crexi first` | ☐ | ☐ | ☐ |
| 4 | **IWG / Regus** | Andy Cohen — Director, Corporate Development | `sublease.com — flex + sublease` | ☐ | ☐ | ☐ |

### Tier 2 — brokerages (brand/defensive value, longer sale)
| # | Firm | Named exec (re-verify in-seat) | Subject line | Footer? | Sent (date) | Logged /forsale? |
|---|---|---|---|---|---|---|
| 5 | **CBRE** | Michelle Crecca — Head of Americas Advisory Marketing | `sublease.com — CBRE on the short list` | ☐ | ☐ | ☐ |
| 6 | **JLL** | Amanda Brimmer — CFO Leasing Advisory & Head of Corp Dev | `sublease.com — quiet look for JLL` | ☐ | ☐ | ☐ |
| 7 | **Cushman & Wakefield** ⭐WARM | *your own C&W alumni contact* (not the brand inbox) | `sublease.com — reaching back to my C&W roots` | ☐ | ☐ | ☐ |
| 8 | **Colliers** | Elias Mulamoottil — Global Chief Investment Officer | `sublease.com — before it's on the open market` | ☐ | ☐ | ☐ |

## AS INTEREST FORMS
- [ ] Someone asks for more → send the **§1 teaser** (aggregate, no NDA needed) from `FORSALE-NDA-AND-TEASER.md`.
- [ ] They want real numbers → **NDA signed first** (counsel-reviewed), then share demand context **in aggregate only** — never the list/PII.
- [ ] Run the shortlist against any offer before accepting (no single lowball); hold the validated floor.
- [ ] **Day-90 gate 2026-10-28:** no traction/bids → fall back to a bare-name floor listing (packet §3 copy).

*All names sourced from `FORSALE-OUTREACH-CONTACTS.md` (public web/LinkedIn, 2026-08-10) — re-verify before use. This worksheet is prep; every send + the sale remain Steve-gated.*