`BRIEF.md`

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# Studio Zero — brief

**Tagline:** 0 → monetized AI YouTube channel in 90 days — 7 Claude prompts, one guided workflow.

## Seed
- Source: David_AI💡 (@David263146) on X — https://x.com/David263146/status/2079054195941147042 (2026-07-20, 287♥ / 20 replies).
- Hook: *"🚨 BREAKING: Claude can now build you a full AI YouTube channel like a $10,000/month creator agency. For free. Here are 7 prompts to go from 0 → monetized AI channel in 90 days."*
- The 7 prompts live in the thread replies (X auth-walled); recovered verbatim via Exa mirror fan-out (~$0.015). Confidence: high (5+ independent mirror captures, word-for-word).

## Intake (Phase 0)
- **Client / owner:** Steve (Abrams portfolio). Internal build; a productizable consumer tool.
- **Outcome:** Turn a viral "7 prompts" growth thread into a *working product* — a guided 7-step web app where each step runs the real Claude prompt and produces a concrete deliverable (niche decision → brand identity → 90-day calendar → scripts → SEO/thumbnails → monetization stack → repurposing engine). The user leaves with an actual channel plan, not a screenshot of prompts.
- **"High value":** the thread frames this as a "$10,000/month creator agency" replacement. The product is the lead magnet made real — an obvious top-of-funnel / paid-tool candidate, and a showcase of Claude-as-workflow.
- **Constraints:** brand TBD (working name "Studio Zero"); no domain committed; nothing deployed or public until Steve's explicit go (accelerator Phase 6 gate). Prefer $0/local where possible; Claude API is the core engine (matches the seed) and every call surfaces its $ cost.

## Decisions (confirmed with Steve, 2026-07-24)
1. **Build direction:** Guided Channel Builder *app* (working MVP), not a static playbook page.
2. **Prompt source:** David's *exact* 7 prompts (extracted verbatim), not a best-practice rewrite.

## The 7 steps (David's verbatim prompts — see data/prompts.json)
1. **Niche & Positioning** — top-10 high-CPM/low-comp niches with CPM, difficulty, monetization paths, 3-word concept.
2. **Channel Identity** — name options, tagline, audience persona, 4 content pillars, unique mechanism.
3. **90-Day Content Roadmap** — 12 search-optimized titles, upload schedule, SEO-vs-virality priority, authority progression.
4. **Video Script System** — hook / agitation / solution / 3 insights / CTA / end-screen tease, chosen tone.
5. **SEO & Thumbnail Strategy** — 3 thumbnail concepts + copy, <60-char title, description w/ timestamps, 10 tags, A/B variants.
6. **Monetization Stack** — affiliate, digital products, sponsorship pitch, lead magnet, email-list play.
7. **Growth & Repurposing Engine** — one video → X thread, LinkedIn post, 3 Shorts hooks, newsletter, Pinterest desc.

## Build shape (Phases 2–5)
- Zero-dep Node `server.js`: static host + `POST /api/generate` proxy to the Anthropic API (model default `claude-sonnet-4-6`, cost-aware). Key read at runtime from env / master secrets `.env` — never copied or committed. **Demo-mode fallback** (canned deliverables) so the prototype is fully clickable with no key.
- `public/index.html`: distinctive dark UI (Claude-orange → YouTube-red), 7-step stepper w/ progress, per-step inputs that carry the chosen [NICHE]/[TITLE] forward, live deliverable render, **per-call + running $ cost**, projects saved to `localStorage`.
- House rules honored: the Step 3 content calendar renders as a **grid with sort + density slider**; saved-channel cards show **created date + time**; gitified at scaffold; `.gitignore` excludes the standard set.
- Verify with /5x + /contrarian; preview via /viewer on a free port behind `admin / DW2024!`.

## Gate
- Phase 6 (deploy / DNS / public / spend / send-to-list) is **Steve-only** — nothing ships without an explicit go. This build stops at local preview.