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/services: public comparison matrix (VenturaClaw vs LegalZoom/ZenBusiness/Northwest/Bizee) — bundle math + honest 'Northwest is competitive' read
a04d263c88e6794fafde8939dfb2ea97f1787665 · 2026-05-06 16:17:31 -0700 · Steve
Files touched
M server/public/services.html
Diff
commit a04d263c88e6794fafde8939dfb2ea97f1787665
Author: Steve <steve@designerwallcoverings.com>
Date: Wed May 6 16:17:31 2026 -0700
/services: public comparison matrix (VenturaClaw vs LegalZoom/ZenBusiness/Northwest/Bizee) — bundle math + honest 'Northwest is competitive' read
---
server/public/services.html | 185 ++++++++++++++++++++++++++++++++++++++++++++
1 file changed, 185 insertions(+)
diff --git a/server/public/services.html b/server/public/services.html
index 6cd2123..9c652c6 100644
--- a/server/public/services.html
+++ b/server/public/services.html
@@ -315,6 +315,78 @@
footer a { color: var(--ink-mute); }
footer a:hover { color: var(--gold); }
+ /* Comparison table — public-facing pricing matrix */
+ .compare-section { padding-top: 56px; }
+ .compare-wrap {
+ background: var(--bg-2); border: 1px solid var(--rule);
+ overflow-x: auto;
+ margin-bottom: 24px;
+ }
+ .compare-table {
+ width: 100%; border-collapse: collapse; min-width: 880px;
+ font-family: var(--mono); font-size: 12px;
+ }
+ .compare-table th {
+ background: var(--bg-3);
+ padding: 14px 16px;
+ text-align: left;
+ font-family: var(--mono); font-size: 10px; font-weight: 500;
+ letter-spacing: 0.14em; text-transform: uppercase;
+ color: var(--ink-mute);
+ border-bottom: 1px solid var(--rule);
+ }
+ .compare-table th.us {
+ background: linear-gradient(180deg, rgba(212,160,74,0.15), rgba(212,160,74,0.05));
+ color: var(--gold);
+ border-bottom: 2px solid var(--gold);
+ }
+ .compare-table td {
+ padding: 14px 16px;
+ border-bottom: 1px solid var(--rule);
+ color: var(--ink-soft);
+ vertical-align: top;
+ }
+ .compare-table td.row-label {
+ color: var(--ink); font-family: var(--serif); font-weight: 500; font-size: 14px;
+ background: var(--bg-3); letter-spacing: -0.005em;
+ }
+ .compare-table td.row-label .row-sub {
+ display: block; color: var(--ink-mute); font-family: var(--mono); font-size: 10px;
+ font-weight: 300; letter-spacing: 0.04em; margin-top: 2px;
+ }
+ .compare-table td.us {
+ background: rgba(212,160,74,0.04);
+ color: var(--ink);
+ border-left: 1px solid var(--gold);
+ border-right: 1px solid var(--gold);
+ }
+ .compare-table td.us b {
+ font-family: var(--serif); font-style: italic; font-weight: 500;
+ color: var(--gold); font-size: 19px; letter-spacing: -0.005em;
+ }
+ .compare-table td.us .us-sub {
+ display: block; font-family: var(--mono); font-size: 9px; color: var(--ink-mute);
+ margin-top: 2px; letter-spacing: 0.06em;
+ }
+ .compare-table tr.total td {
+ border-top: 2px solid var(--gold);
+ background: var(--bg-3);
+ padding-top: 18px; padding-bottom: 18px;
+ }
+ .compare-table tr.total td.us { background: rgba(212,160,74,0.08); }
+ .compare-table tr.total td.row-label .row-sub { color: var(--ink-soft); }
+ .compare-table tr:hover td:not(.us):not(.row-label) { background: var(--bg-3); }
+ .compare-foot {
+ padding: 0 4px;
+ }
+ .compare-foot p {
+ color: var(--ink-soft); font-size: 14px; margin-bottom: 12px;
+ }
+ .compare-foot .small-print {
+ color: var(--ink-mute); font-size: 11px; line-height: 1.55; padding-top: 14px; border-top: 1px solid var(--rule);
+ }
+ .compare-foot .small-print em { color: var(--ink); }
+
/* GET STARTED button on cards */
.svc-cta {
margin-top: 14px; padding: 10px 14px;
@@ -671,6 +743,119 @@
</div>
</div>
+<!-- COMPARISON TABLE -->
+<section class="cat-section compare-section">
+ <div class="cat-head">
+ <div>
+ <span class="cat-icon">▲ THE MATH</span>
+ <h2>What you'd pay <em>elsewhere.</em></h2>
+ </div>
+ <div class="cat-blurb">Same filings, same government fees, same end result. We just don't bundle the upsells. Prices below are from each provider's published pricing page; government filing fees are paid separately to the agency in every case.</div>
+ </div>
+
+ <div class="compare-wrap">
+ <table class="compare-table">
+ <thead>
+ <tr>
+ <th class="row-label">Service</th>
+ <th class="us">VenturaClaw</th>
+ <th>LegalZoom</th>
+ <th>ZenBusiness</th>
+ <th>Northwest</th>
+ <th>Bizee (Incfile)</th>
+ </tr>
+ </thead>
+ <tbody>
+ <tr>
+ <td class="row-label">LLC formation</td>
+ <td class="us"><b>$99</b></td>
+ <td>$329</td>
+ <td>$199</td>
+ <td>$39 + $125/yr RA</td>
+ <td>$0 + $250 RA</td>
+ </tr>
+ <tr>
+ <td class="row-label">DBA / fictitious name</td>
+ <td class="us"><b>$49</b></td>
+ <td>$99</td>
+ <td>$99</td>
+ <td>$125</td>
+ <td>—</td>
+ </tr>
+ <tr>
+ <td class="row-label">EIN application</td>
+ <td class="us check"><b>FREE</b><br><span class="us-sub">walkthrough only — IRS is free</span></td>
+ <td>$79</td>
+ <td>included on plans ≥$199</td>
+ <td>$50</td>
+ <td>$70</td>
+ </tr>
+ <tr>
+ <td class="row-label">S-Corp tax election (Form 2553)</td>
+ <td class="us"><b>$79</b></td>
+ <td>$249</td>
+ <td>$0–$70</td>
+ <td>$50</td>
+ <td>$50</td>
+ </tr>
+ <tr>
+ <td class="row-label">BOI / FinCEN filing</td>
+ <td class="us"><b>$39</b></td>
+ <td>$149</td>
+ <td>$149</td>
+ <td>$9 (with their RA)</td>
+ <td>$99</td>
+ </tr>
+ <tr>
+ <td class="row-label">Annual report filing</td>
+ <td class="us"><b>$39</b><br><span class="us-sub">+ state fee</span></td>
+ <td>$99–$149</td>
+ <td>$99–$149</td>
+ <td>$100</td>
+ <td>$88</td>
+ </tr>
+ <tr>
+ <td class="row-label">Registered agent (annual)</td>
+ <td class="us"><b>not sold</b><br><span class="us-sub">we recommend Northwest at $125</span></td>
+ <td>$249</td>
+ <td>$199</td>
+ <td>$125</td>
+ <td>$119</td>
+ </tr>
+ <tr>
+ <td class="row-label">Trademark search + filing</td>
+ <td class="us"><b>$79</b><br><span class="us-sub">+ $250 USPTO</span></td>
+ <td>$599</td>
+ <td>$245</td>
+ <td>—</td>
+ <td>$199</td>
+ </tr>
+ <tr>
+ <td class="row-label">Operating agreement</td>
+ <td class="us"><b>$49</b><br><span class="us-sub">free template too</span></td>
+ <td>$99</td>
+ <td>included on plans ≥$199</td>
+ <td>included free</td>
+ <td>included on $199 plan</td>
+ </tr>
+ <tr class="total">
+ <td class="row-label">Typical "starter" bundle<br><span class="row-sub">LLC + EIN + Operating Agreement + RA year 1</span></td>
+ <td class="us"><b>~$148</b><br><span class="us-sub">LLC $99 + OA $49 + free EIN/RA refs</span></td>
+ <td>$649+</td>
+ <td>$408+</td>
+ <td>$164</td>
+ <td>$369+</td>
+ </tr>
+ </tbody>
+ </table>
+ </div>
+
+ <div class="compare-foot">
+ <p><strong>The honest read:</strong> Northwest is genuinely competitive on bundle price — they're our preferred registered-agent referral. We beat everyone on the <em>à la carte</em> filings and we're the only one in this list that explicitly tells you when something is free at the IRS so you don't pay us for it.</p>
+ <p class="small-print">Pricing snapshot 2026-05-06 from each provider's public pricing page. Bundles, promo codes, and renewal pricing change frequently. <em>Government filing fees are paid separately to the state, county, IRS, USPTO, or FinCEN in every case — those numbers above are the service fee only.</em> VenturaClaw is not a law firm. <a href="/legal-notice">Read the full notice →</a></p>
+ </div>
+</section>
+
<footer>
<span>© 2026 VenturaClaw · Steve Abrams · <a href="mailto:info@venturaclaw.com">info@venturaclaw.com</a></span>
<span>
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