`LINKEDIN_3MONTH_CALENDAR.md`

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# LinkedIn 3-Month Outreach Calendar
**June 24 – September 30, 2026**  
**CEO + Sales Rep + Set Decorator Follow Strategy**

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## Q3 2026 GOALS (End-of-Month Targets)

| Metric | Month 1 (Jun-Jul) | Month 2 (Aug) | Month 3 (Sept) | TOTAL |
|--------|-------------------|---------------|----------------|-------|
| **New follows** | 67–84 | 0 (ongoing engagement) | 0 | 67–84 |
| **InMails sent** | 20 | 40 | 20 | 60–80 |
| **Posts published** | 5 | 4 | 4 | 12–16 |
| **Calls scheduled** | 1–2 | 4–6 | 2–4 | 8–12 |
| **New followers** | 50–100 | 100–150 | 100–150 | 300–500 |
| **Set decorator leads** | 0–1 | 1–2 | 2–3 | 3–5 |

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## WEEK-BY-WEEK BREAKDOWN

### **WEEK 1: June 24–30** (Monday Start)
**Theme:** CEO + Sales Rep Foundation

| Day | Action | Time | Notes |
|-----|--------|------|-------|
| **Mon 24** | Follow 9 company CEOs (visit each LinkedIn page, find in "People") | 30 min | Kravet, Lee Jofa, Brunschwig, Cole & Son, Clarke & Clarke, Schumacher, Thibaut, Osborne, Anna French |
| **Mon 24** | Publish Post 1: Design Trend Leadership | 10 min | Use template from LINKEDIN_POST_TEMPLATES.md |
| **Tue 25** | Send 5 InMails to Kravet VPs (personalized) | 20 min | Template in LINKEDIN_STRATEGY_ACTIONPLAN.md |
| **Tue 25** | Daily engagement: Like 5 vendor posts | 5 min | Kravet, Cole & Son, Clarke & Clarke (rotate) |
| **Wed 26** | Find + follow 15 Sales Reps (search each company for "VP Sales") | 30 min | Look for CA/West Coast based |
| **Wed 26** | Comment on 1 vendor post | 5 min | Design-focused, warm |
| **Thu 27** | Follow remaining 7 vendors from 28-vendor list | 15 min | Complete your foundational vendor list |
| **Thu 27** | Like 5 posts | 5 min | Daily engagement routine |
| **Fri 28** | Weekly metrics review | 5 min | Check LINKEDIN_OUTREACH_TRACKER.csv for any opens |
| **Fri 28** | Comment on 1 post | 5 min | Industry org or media post |
| | **WEEK 1 TOTAL** | **~2 hours** | 9 CEOs + 15 sales reps + 7 vendors followed (31 total) |

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### **WEEK 2–4: July (Month 1 Focus)**

#### **Week 2: Jul 1–5**
- **Mon 1:** Publish Post 2 (Vendor Spotlight) — 10 min
- **Tue 2:** Send 7 InMails (3 to Independents, 2 to Hospitality, 2 follow-ups) — 25 min
- **Wed 3:** Search "Set Decorator" LinkedIn, Los Angeles — 20 min
- **Thu 4:** Follow 10 Set Decorators — 15 min
- **Fri 5:** Weekly metrics review + adjust based on InMail opens — 5 min
- **Daily:** 5 likes/day, 1 comment 3x/week — ongoing

#### **Week 3: Jul 8–12**
- **Mon 8:** Publish Post 3 — 10 min
- **Tue 9:** Follow 15 more Set Decorators (LA/Ventura search continues) — 20 min
- **Wed 10:** Send 5 InMails (Ventura Corridor design firms) — 15 min
- **Thu 11:** Daily engagement push (5 likes + 1 comment per day) — 5 min
- **Fri 12:** Weekly metrics review — 5 min
- **Daily:** Continuous engagement routine — ongoing

#### **Week 4: Jul 15–19**
- **Mon 15:** Publish Post 4 — 10 min
- **Tue 16:** Send follow-up InMails to warm replies — 10 min
- **Wed 17:** Comment on 2 Set Decorator posts — 5 min
- **Thu 18:** Schedule calls from Week 1 replies (Kravet/Schumacher) — 15 min
- **Fri 19:** **END OF MONTH 1 SYNTHESIS:**
  - Total InMails sent: 20
  - Total follows: 67–84
  - Posts published: 5
  - Open rate on InMails: __ %
  - Replies received: __
  - Calls scheduled: __
  - Adjust Month 2 strategy based on data

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### **AUGUST (Month 2 Focus) — SCALE & DEEPEN**

**Theme:** Set decorators entering "warm" phase (4+ weeks of consistent engagement)

#### **Week 1: Aug 1–2 (Partial)**
- **Tue 6:** Bulk InMails to 20 Set Decorators (warm phase) — 30 min
- **Thu 8:** Schedule 2–3 calls from early warm replies — 15 min

#### **Week 2: Aug 5–9**
- **Mon 5:** Publish Post 6 — 10 min
- **Tue 6:** Bulk InMails to 20 Set Decorators — 30 min
- **Wed 7:** Comment on 2–3 set decorator posts — 5 min
- **Fri 9:** Metrics review — 5 min

#### **Week 3: Aug 12–16**
- **Mon 12:** Publish Post 7 — 10 min
- **Tue 13:** 10 InMails to CEOs (after 6+ weeks of your engagement signal) — 20 min
- **Fri 16:** Metrics review — 5 min

#### **Week 4: Aug 19–23**
- **Mon 19:** Publish Post 8 — 10 min
- **Tue 20:** Conduct 2–3 scheduled calls — 60 min
- **Wed 21:** 10 more InMails to warm set decorators — 20 min
- **Fri 23:** Metrics review — 5 min

#### **Week 5: Aug 26–30**
- **Mon 26:** Publish Post 9 — 10 min
- **Tue 27:** Follow-up InMails to top 5 set decorators — 15 min
- **Wed 28:** Schedule more calls (momentum) — 15 min
- **Fri 30:** **END OF MONTH 2 SYNTHESIS:**
  - Total InMails Month 2: 40
  - Total InMails YTD: 60
  - Posts published Month 2: 4 (YTD: 9)
  - Calls conducted: 2–4
  - Warm leads (set decorators actively engaged): 3–5
  - Adjust Month 3 to focus on deal closure

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### **SEPTEMBER (Month 3 Focus) — CONVERT TO DEALS**

**Theme:** Set decorators at "hot" phase (10+ weeks of engagement). Convert warm leads to actual projects/RFQs.

#### **Week 1: Sep 2–6**
- **Mon 2:** Publish Post 10 — 10 min
- **Tue 3:** Conduct 1–2 calls — 60 min
- **Wed 4:** 10 final InMails (high-conviction targets) — 20 min
- **Fri 6:** Metrics review + project lead count? — 5 min

#### **Week 2: Sep 9–13**
- **Mon 9:** Publish Post 11 — 10 min
- **Tue 10:** 2 more calls — 60 min
- **Wed 11:** Follow-ups to project-interested set decorators — 10 min
- **Fri 13:** Metrics review — 5 min

#### **Week 3: Sep 16–20**
- **Mon 16:** Publish Post 12 — 10 min
- **Tue 17:** 2 more calls (close momentum) — 60 min
- **Wed 18:** Final batch: InMails to cold-to-warm from 10+ week engagement — 15 min
- **Fri 20:** Metrics review + project pipeline tally — 5 min

#### **Week 4: Sep 23–27**
- **Mon 23:** Publish Post 12 (Final) — 10 min
- **Tue 24:** Final 1–2 calls — 60 min
- **Wed 25:** Nurture deals in motion — 10 min
- **Fri 27:** **END OF QUARTER 3 SYNTHESIS:**
  - Total InMails Month 3: 20 (YTD: 80)
  - Total posts: 12–16
  - Total calls: 8–12
  - **Set decorator projects in pipeline:** 2–3
  - **Total new followers:** 300–500
  - **Q4 roadmap:** Convert 2–3 pipelines to actual projects/revenue

#### **Sep 30 (Mon)**
- Celebrate wins + plan Q4 strategy

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## DAILY ENGAGEMENT ROUTINE (Running Parallel)

### **Every Day (7:30 AM PT)**
- [ ] Check InMail opens + replies (Sales Navigator shows real-time)
- [ ] Like 3–5 recent posts from vendor feeds (rotate: Kravet, Cole & Son, Clarke & Clarke, Schumacher)
- [ ] Reply to any InMail messages (warm, personalized)

### **M/W/F (4:00 PM PT)**
- [ ] Comment warmly on 1 vendor/sales rep/CEO post
- [ ] Examples: "Love your transparency on [topic]" / "The color story here feels architectural" / "Curious about your approach to [challenge]"

### **Every Friday (5:00 PM PT)**
- [ ] Open LINKEDIN_OUTREACH_TRACKER.csv
- [ ] Update: Which InMails opened? Which replies came in? Calls scheduled?
- [ ] Check: Open rate on track (15–20% target)? Reply rate (3–5%)? New followers trending?
- [ ] Adjust next week's strategy based on data

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## POST PUBLISHING SCHEDULE

| Date | Post # | Topic | Template |
|------|--------|-------|----------|
| Jun 24 (Mon) | 1 | Design Trend Leadership | LINKEDIN_POST_TEMPLATES.md — Trends |
| Jul 1 (Mon) | 2 | Vendor Spotlight | LINKEDIN_POST_TEMPLATES.md — Partnership |
| Jul 8 (Mon) | 3 | Question/Ask | LINKEDIN_POST_TEMPLATES.md — Q&A |
| Jul 15 (Mon) | 4 | Project Reveal | LINKEDIN_POST_TEMPLATES.md — Case Study |
| Jul 22 (Mon) | 5 | Industry Observation | LINKEDIN_POST_TEMPLATES.md — Trend |
| Aug 5 (Mon) | 6 | Trend Update | LINKEDIN_POST_TEMPLATES.md — Trends |
| Aug 12 (Mon) | 7 | Vendor Spotlight | LINKEDIN_POST_TEMPLATES.md — Partnership |
| Aug 19 (Mon) | 8 | Design Insider | LINKEDIN_POST_TEMPLATES.md — Thought Leadership |
| Aug 26 (Mon) | 9 | Pattern Focus | LINKEDIN_POST_TEMPLATES.md — Deep Dive |
| Sep 2 (Mon) | 10 | Hospitality Trends | LINKEDIN_POST_TEMPLATES.md — Trends |
| Sep 16 (Mon) | 11 | Spec Process | LINKEDIN_POST_TEMPLATES.md — Educational |
| Sep 23 (Mon) | 12 | Q4 Preview | LINKEDIN_POST_TEMPLATES.md — Announcement |

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## INMAIL SCHEDULE (by audience)

### **Month 1 (June–July)**
- **Week 1:** 5 InMails → Kravet VPs (cold-to-warm after 1 week)
- **Week 2:** 7 InMails → Independents (Schumacher, Thibaut) + Hospitality designers (cold-to-warm after 2 weeks)
- **Week 3:** 5 InMails → Ventura Corridor design firms
- **Week 4:** 3 follow-ups to warm replies

### **Month 2 (August)**
- **Week 1:** 20 InMails → Set decorators (warm phase, 4+ weeks engagement)
- **Week 2:** 10 InMails → CEOs (after 6+ weeks of your engagement signal)
- **Week 3:** 10 InMails → More set decorators (warm phase)
- **Total:** 40 InMails

### **Month 3 (September)**
- **Week 1:** 10 InMails (high-conviction targets)
- **Week 2:** Follow-ups to project-interested set decorators
- **Week 3:** Final batch from cold-to-warm engagement
- **Total:** 20 InMails

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## CALL SCHEDULING STRATEGY

- **Month 1 End:** 1–2 calls (early warm replies from Kravet/Schumacher)
- **Month 2:** 4–6 calls (set decorators entering hot phase, CEOs)
- **Month 3:** 2–4 calls (close momentum, deal conversion)
- **TOTAL:** 8–12 calls by end of Q3

**Call booking:** After 2–3 weeks of engagement + warm reply, immediately propose a 15-min call

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## SUCCESS METRICS

### **Weekly Checks (Friday 5 PM)**
- InMail open rate: __ / __ = __%
- Reply rate (replies ÷ opens): __%
- New followers this week: __
- Calls scheduled this week: __

### **Monthly Synthesis (Last Friday)**
- Total InMails sent: __
- Total InMail opens: __
- Total replies: __
- Total calls completed: __
- Warm leads (actively engaged, warm replies): __
- Project leads (RFQ/intro stage): __
- Posts engagement average: __ comments, __ shares, __ new followers

### **End of Q3 (Sep 27)**
- **Total InMails sent:** 60–80
- **Total open rate:** 15–20%
- **Total reply rate:** 3–5%
- **Total calls:** 8–12
- **Total new followers:** 300–500
- **Set decorator projects in pipeline:** 2–3
- **ROI:** 1 project intro = $10k–$50k pipeline value

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## KEY NOTES

1. **Engagement BEFORE InMails** — Follow for 2 weeks, like/comment on posts, THEN send InMails. 2x–3x higher reply rate.
2. **Set decorators are gold** — They buy wallcovering for $10k–$100k projects. One relationship = 3–5 annual projects.
3. **Daily discipline** — 15 min/day engagement (likes, comments) is the backbone. Posts + InMails are additive.
4. **Adjust by data** — If one audience is responding better (e.g., set decorators at 8% open rate vs. CEOs at 12%), scale toward winners.
5. **Calls = conversion** — Don't just sit on warm replies. Propose calls immediately. Conversation = next-level relationship.

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## HOW TO USE THIS CALENDAR

1. **Open in browser:** `linkedin-3month-calendar.html` (interactive, color-coded)
2. **Print or screenshot** days as you go through them
3. **Bookmark this markdown** as reference for week-by-week breakdown
4. **Update LINKEDIN_OUTREACH_TRACKER.csv** weekly with metrics
5. **Adjust cadence** based on Friday metrics reviews — if something's crushing it, scale it; if something's flat, pivot

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**Start today: Jun 24 (Monday). Follow the first 9 CEOs. 30 minutes. Go.** 🚀