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LINKEDIN_EXPANDED_CALENDAR_7TIERS.md

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# LinkedIn Expanded 4-Month Calendar
**June 24 – October 31, 2026**  
**All 7 Tiers: CEOs + Sales Reps + Set Decorators + Interior Designers + Architects + Facility Managers + Design/Build Firms**

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## EXECUTIVE SUMMARY: 207–309 FOLLOWS OVER 4 MONTHS

| Timeline | Tier Focus | Weekly Follows | Cumulative | Monthly Goal |
|----------|-----------|----------------|-----------|--------------|
| **Weeks 1–2 (Jun 24 – Jul 7)** | Tiers 1–2 (CEOs, Sales Reps) | 30–40 | 30–40 | Foundation |
| **Weeks 3–4 (Jul 8–21)** | Tier 3 (Set Decorators) | 40–50 | 70–90 | Gold tier activation |
| **Weeks 5–6 (Jul 22 – Aug 4)** | Tier 4 (Interior Designers) | 50–60 | 120–150 | Designer outreach |
| **Weeks 7–8 (Aug 5–18)** | Tier 5 (Architects) | 40–50 | 160–200 | Design authority |
| **Weeks 9–10 (Aug 19 – Sep 1)** | Tier 6 (Facility Managers) | 25–35 | 185–235 | Operations/renovations |
| **Weeks 11–12 (Sep 2–15)** | Tier 7 (Design/Build Firms) | 40–60 | 225–295 | Enterprise spec authority |
| **Weeks 13–16 (Sep 16 – Oct 31)** | Engagement + InMails + Calls | Engagement only | 207–309 | Deal conversion |
| | **TOTAL** | — | **207–309** | **4 months** |

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## MONTHLY BREAKDOWN & TARGETS

### **MONTH 1 (Jun 24 – Jul 31): FOUNDATION + GOLD TIER**

**Focus:** Build CEO/sales rep network + activate Set Decorators (GOLD) + begin Designer outreach

| Week | Tiers | Follows | Posts | InMails | Calls | Metrics |
|------|-------|---------|-------|---------|-------|---------|
| 1 (Jun 24–30) | 1–2 | 30–40 | 1 | 5 | 0 | Start: 0 open |
| 2 (Jul 1–7) | 2–3 | 20–30 | 1 | 7 | 0 | Kravet opens expected |
| 3 (Jul 8–14) | 3–4 | 40–50 | 1 | 5 | 1–2 | Set decorators warm up |
| 4 (Jul 15–21) | 4–5 | 20–30 | 1 | 3 (follow-ups) | 1 | Month 1 synthesis |
| | **SUBTOTAL** | **110–150** | **4** | **20** | **2–3** | 50–100 new followers |

**End of Month 1 Status:**
- ✅ 110–150 follows (CEOs, sales reps, set decorators, designer start)
- ✅ 4 posts published
- ✅ 20 InMails sent (Kravet, Independents, Ventura, Set Decorators)
- ✅ 2–3 calls scheduled (early warm replies)
- ✅ 3–5 set decorators in warm engagement phase

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### **MONTH 2 (Aug 1–31): SCALE DESIGNERS + ARCHITECTS**

**Focus:** Ramp interior designers + architects (high spec authority) + deepen set decorator relationships + CEO InMails

| Week | Tiers | Follows | Posts | InMails | Calls | Metrics |
|------|-------|---------|-------|---------|-------|---------|
| 5 (Aug 1–4) | 4–5 | 30–40 | 1 | 10 (set decorators warm) | 1–2 | Designers activation |
| 6 (Aug 5–11) | 5–6 | 25–35 | 1 | 10 (CEOs cold-to-warm) | 1 | Facility mgrs start |
| 7 (Aug 12–18) | 5–6 | 30–40 | 1 | 10 (designers cold-to-warm) | 2 | Hot set decorator leads |
| 8 (Aug 19–31) | 6–7 | 30–40 | 2 | 10 (architects + D/B) | 1–2 | Design/build activation |
| | **SUBTOTAL** | **115–155** | **5** | **40** | **5–7** | 100–150 new followers |

**End of Month 2 Status:**
- ✅ 225–305 cumulative follows
- ✅ 9 posts published (YTD)
- ✅ 60 InMails sent (YTD)
- ✅ 7–10 calls conducted/scheduled (YTD)
- ✅ 3–5 set decorator deals in motion
- ✅ 2–3 interior designer warm leads
- ✅ Design/build firms entering engagement phase

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### **MONTH 3 (Sep 1–30): CONVERT DEALS + FINAL D/B PUSH**

**Focus:** Convert warm leads to projects + close design/build momentum + complete all tier 7 follows + final InMails

| Week | Tiers | Follows | Posts | InMails | Calls | Metrics |
|------|-------|---------|-------|---------|-------|---------|
| 9 (Sep 1–7) | 6–7 | 15–25 | 1 | 10 (final D/B + warm follow-ups) | 2–3 | D/B final push |
| 10 (Sep 8–14) | 7 | 10–20 | 1 | 10 (close momentum) | 2–3 | Hot deals tracked |
| 11 (Sep 15–21) | 7 | 5–10 | 1 | 10 (conversion focus) | 2 | Project intros landing |
| 12 (Sep 22–30) | Engagement only | 0 | 2 | 10 (final batch) | 2–3 | Closing phase |
| | **SUBTOTAL** | **30–55** | **5** | **40** | **8–11** | 100–150 new followers |

**End of Month 3 Status:**
- ✅ 207–309 cumulative follows (COMPLETE)
- ✅ 14–16 posts published (YTD)
- ✅ 100 InMails sent (YTD)
- ✅ 15–21 calls conducted (YTD)
- ✅ **2–3 set decorator project deals closed or in pipeline**
- ✅ **2–3 interior designer projects in motion**
- ✅ **1–2 architect projects introductions**
- ✅ **1 design/build firm partnership conversation**
- ✅ **Total new followers: 300–500**

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### **MONTH 4 (Oct 1–31): SUSTAIN + CLOSE DEALS**

**Focus:** Ongoing engagement + close all warm deals + nurture D/B relationships for Q1 2027 projects

| Activity | Target |
|----------|--------|
| Daily engagement (likes, comments) | 10–15/day (sustain) |
| Posts published | 4 (monthly cadence) |
| InMails sent | 20 (to lukewarm prospects) |
| Calls | 4–6 (deal closure focus) |
| Deal closures | 2–3 projects confirmed |
| Design/build pipeline | 1–2 intro conversations |

**End of Q3/Q4 Status:**
- ✅ 207–309 follows (STABLE, ongoing engagement)
- ✅ 18–20 posts published
- ✅ 120+ InMails sent total
- ✅ 19–27 calls conducted
- ✅ **3–5 project deals closed or in active negotiation**
- ✅ **500–700 new followers** (from original 5,432 → 5,932–6,132)
- ✅ **Q1 2027 pipeline: $50k–$250k in potential projects**

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## WEEK-BY-WEEK EXECUTION GUIDE

### **WEEK 1: Jun 24–30 (Tier 1–2)**
- **Mon 24:** Follow 9 CEOs (Kravet, Lee Jofa, Brunschwig, Cole & Son, Clarke & Clarke, Schumacher, Thibaut, Osborne, Anna French) — 30 min
- **Tue 25:** Send 5 InMails (Kravet VPs) — 20 min
- **Wed 26:** Follow 15 Sales Reps (search each company) — 30 min
- **Thu 27:** Follow 7 more vendors from 28-list — 15 min
- **Fri 28:** Weekly metrics review — 5 min
- **Daily:** 5 likes/day, 1 comment 3x/week
- **Publish:** Post 1 (Design Trends)

**Total time: ~1.5 hours | Follows: 31–40**

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### **WEEK 2: Jul 1–7 (Tier 2–3)**
- **Mon 1:** Publish Post 2 (Vendor Spotlight) — 10 min
- **Tue 2:** Send 7 InMails (Independents + Hospitality) — 25 min
- **Wed 3:** Search + follow 10 Set Decorators — 20 min
- **Thu 4:** Follow 10 more Set Decorators — 20 min
- **Fri 5:** Weekly metrics review — 5 min
- **Daily:** Engagement routine

**Total time: ~1.5 hours | Follows: 20–30 (cumulative: 50–70)**

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### **WEEK 3: Jul 8–14 (Tier 3–4)**
- **Mon 8:** Publish Post 3 — 10 min
- **Tue 9:** Follow 15 more Set Decorators — 20 min
- **Wed 10:** Send 5 InMails (Ventura Corridor) — 15 min
- **Thu 11:** Follow 10 Interior Designers (start tier 4 search) — 20 min
- **Fri 12:** Weekly metrics review + assess warm set decorators — 5 min

**Total time: ~1.5 hours | Follows: 35–45 (cumulative: 85–115)**

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### **WEEK 4: Jul 15–21 (Tier 4–5)**
- **Mon 15:** Publish Post 4 — 10 min
- **Tue 16:** Send follow-ups to warm replies — 10 min
- **Wed 17:** Follow 15 Interior Designers + 5 Architects — 25 min
- **Thu 18:** Schedule calls from early replies — 15 min
- **Fri 19:** **MONTH 1 SYNTHESIS:** Review all data, adjust Month 2 — 10 min

**Total time: ~1.5 hours | Follows: 20–30 (cumulative: 105–145)**

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### **WEEKS 5–8: AUGUST (Tiers 4–6)**

**Week 5 (Aug 1–4):**
- Follow 30–40 Interior Designers + start Architects
- Publish Post 5
- Send 10 InMails (set decorators warm phase)
- 1–2 calls

**Week 6 (Aug 5–11):**
- Follow 30 Architects + start Facility Managers
- Publish Post 6
- Send 10 InMails (CEOs after 6+ weeks engagement signal)
- 1 call

**Week 7 (Aug 12–18):**
- Follow 30 more Architects
- Publish Post 7
- Send 10 InMails (designers cold-to-warm)
- 2 calls

**Week 8 (Aug 19–31):**
- Follow 30–40 Design/Build Firm principals (START TIER 7)
- Publish Posts 8–9
- Send 10 InMails (architects + D/B cold-to-warm)
- 1–2 calls

**August Total: 115–155 follows (cumulative: 220–300)**

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### **WEEKS 9–12: SEPTEMBER (Tiers 6–7)**

**Week 9 (Sep 1–7):**
- Follow remaining 15–25 Design/Build principals
- Publish Post 10
- Send 10 InMails (final D/B + warm follow-ups)
- 2–3 calls

**Week 10 (Sep 8–14):**
- Follow 10–20 more D/B firms (boutique regional)
- Publish Post 11
- Send 10 InMails (close momentum phase)
- 2–3 calls

**Week 11 (Sep 15–21):**
- Follow final 5–10 D/B targets
- Publish Post 12
- Send 10 InMails (conversion focus)
- 2 calls

**Week 12 (Sep 22–30):**
- No new follows (engagement only)
- Publish Posts 13–14
- Send 10 final InMails
- 2–3 calls (closing deals)

**September Total: 30–55 follows (cumulative: 250–355, but actual: 207–309 target)**

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### **WEEKS 13–16: OCTOBER (Sustain + Close)**

- **No new follows** (all 207–309 already followed)
- **Daily engagement:** 10–15 likes/day, 2–3 comments/week
- **Posts:** 4 (sustained monthly cadence)
- **InMails:** 20 (lukewarm prospects, final push)
- **Calls:** 4–6 (deal closure, design/build partnership exploratory)
- **Focus:** Convert warm leads to actual projects

**October: 0 new follows (maintain engagement on all 207–309)**

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## DAILY ENGAGEMENT ROUTINE (Running Parallel, All 4 Months)

### **Every Morning (7:30 AM PT)**
- [ ] Check InMail opens/replies
- [ ] Like 5–10 posts (rotate through tiers: CEOs → set decorators → designers → architects → D/B)
- [ ] Reply to warm messages

### **M/W/F (4:00 PM PT)**
- [ ] Comment on 1–2 posts:
  - Set decorator: "Your work on [project]..."
  - Designer: "Love the color palette..."
  - Architect: "Interesting approach to [design]..."
  - D/B firm: "Beautiful execution on [project]..."

### **Every Friday (5:00 PM PT)**
- [ ] Update LINKEDIN_OUTREACH_TRACKER.csv
- [ ] Check: Opens, replies, calls scheduled, new followers
- [ ] Adjust next week based on data

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## SUCCESS METRICS BY PHASE

### **End of Month 1 (Jul 31)**
- ✅ 110–150 follows
- ✅ 4 posts published
- ✅ 20 InMails sent (5–8% open rate expected)
- ✅ 2–3 calls scheduled
- ✅ 50–100 new followers on your profile
- ✅ 1–2 set decorators actively engaged (warm)

### **End of Month 2 (Aug 31)**
- ✅ 220–300 follows
- ✅ 9 posts published (YTD)
- ✅ 60 InMails sent (8–12% open rate)
- ✅ 7–10 calls conducted
- ✅ 150–250 new followers (YTD)
- ✅ 3–5 set decorators in hot phase
- ✅ 2–3 interior designers warm

### **End of Month 3 (Sep 30)**
- ✅ 207–309 follows (COMPLETE)
- ✅ 14–16 posts published
- ✅ 100 InMails sent (8–10% avg open rate)
- ✅ 15–21 calls conducted
- ✅ 300–500 new followers
- ✅ **2–3 set decorator projects** (RFQ, estimate, or deal in motion)
- ✅ **2–3 interior designer projects** in active negotiation
- ✅ **1–2 architect introductions** from D/B pipeline
- ✅ **1 design/build partnership conversation**

### **End of October (Oct 31)**
- ✅ 207–309 maintains (ongoing engagement)
- ✅ 18–20 posts published (sustain cadence)
- ✅ 120+ InMails sent total
- ✅ 19–27 calls conducted total
- ✅ 500–700 new followers (lifetime)
- ✅ **3–5 project deals closed or in active negotiation**
- ✅ **Q1 2027 pipeline: $50k–$250k estimated project value**

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## HOW TO USE THIS CALENDAR

**Print or bookmark this file**

**Week 1:** Follow Tier 1–2, set daily reminders, start engagement routine

**Weeks 2–4:** Follow Tier 3–5, begin InMails to warm-ups, first calls scheduled

**Weeks 5–8 (August):** Scale to Tier 5–6, ramp InMails, 5–7 calls

**Weeks 9–12 (September):** Complete Tier 7, 40+ InMails, close deals

**Weeks 13–16 (October):** Sustain engagement, 4–6 calls, finalize 3–5 projects

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## TIER PRIORITY (If short on time)

**Must-follow (ROI order):**
1. **Tier 3: Set Decorators** (40–50) — $10k–$100k projects, fastest conversion, 4–6 week sales cycle
2. **Tier 7: Design/Build Firms** (40–60) — $50k–$500k+ projects, multi-year relationships, high authority
3. **Tier 4: Interior Designers** (50–75) — Direct specifiers, repeat projects, 2–3 week sales cycle
4. **Tier 5: Architects** (30–50) — Design authority, luxury projects, 4–8 week cycles

**Nice-to-have (relationship leverage):**
5. **Tier 6: Facility Managers** (20–40) — Recurring budget, ongoing relationships
6. **Tier 2: Sales Reps** (18–25) — Connectors, intel, relationship softening
7. **Tier 1: CEOs** (9) — Thought leadership, long-term brand building

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## COST & TIME INVESTMENT

- **Total 4-month time investment:** ~15 hours (follows) + 5 hours (posts) + 60 hours (calls/InMails/daily engagement) = **~80 hours**
- **Amortized:** 20 hours/month, 5 hours/week
- **Cost:** $64/mo LinkedIn Sales Navigator premium
- **ROI estimate:** 1–2 projects/month (average $30k–$50k) = $30k–$100k/month potential

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**Launch date: June 24 (Monday). Week 1 starts now. 🚀**