`LINKEDIN_QUICK_REFERENCE.md`

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# LinkedIn Daily Quick Reference
**Pin this in a browser tab or save to your phone.**

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## 🔷 TODAY'S 15-MIN ROUTINE

**Every morning (7:30 AM PT):**
1. **Reply to comments** on your posts (thoughtful, add value)
2. **Like 5 recent posts** from Kravet, Cole & Son, or Clarke & Clarke
3. **Done.** (~5 min)

**3x per week (M/W/F, 4 PM PT):**
1. **Comment on 1 vendor post** (warm, design-focused, specific)
2. **Like + comment on 1 industry org post** (ASID, Arch Digest, Contract Design)
3. **Engage with 1 discovery target post** (if they posted)
4. **Done.** (~10 min)

**1x per week (Thursday, 6 PM PT):**
1. **Visit 1 vendor/target profile** → review recent posts
2. **Send warm DM if it's time** (after 3 weeks of engagement)
3. **Done.** (~5 min)

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## 📋 ACCOUNTS TO FOLLOW (28 TOTAL)

**TIER 1 — Kravet Family (12):**
Kravet · Lee Jofa · Lee Jofa Modern · Brunschwig & Fils · Cole & Son · Colefax and Fowler · Clarke & Clarke · Mulberry · Threads · Andrew Martin · Aerin · Barclay Butera

**TIER 2 — Independents (9):**
Schumacher · Thibaut · Phillip Jeffries · Ralph Lauren Home · Anna French · Osborne & Little · Graham & Brown · Mind the Gap · Farrow & Ball

**TIER 3 — Competitors & Orgs (7):**
Interior Define · Wayfair · Etsy Home · ASID · Architectural Digest · Elle Decor · Contract Design News

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## 🎯 DISCOVERY TARGETS (SEARCH + FOLLOW)

1. **Kravet VP of Design** — linkedin.com/search/results/people/?keywords=kravet%20VP%20design
2. **Schumacher Design Director** — linkedin.com/search/results/people/?keywords=schumacher%20design%20director
3. **Phillip Jeffries Founder** — linkedin.com/search/results/people/?keywords=phillip%20jeffries%20founder
4. **Interior Design Firm (Ventura)** — "Interior Design Firm" + location:Ventura OR Los Angeles
5. **Architectural Digest Editor** — linkedin.com/search/results/people/?keywords=architectural%20digest%20editor
6. **Hospitality Design Director** — "Marriott Design" OR "Hilton Design" OR "Four Seasons Design"
7. **Indie Wallcovering Founder** — "wallpaper founder" OR "wallcovering" + size:10–50
8. **Kravet Regional Sales Manager** — "Kravet" + "Sales Manager" + location:California

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## 💬 COMMENT TEMPLATES (USE YOUR VOICE)

**Trend + Question:**
"This [design choice] feels very [current]. How are you seeing designers respond in [use case]?"

**Appreciation + Insight:**
"Love the transparency on [topic]. More vendors should be this clear. Seeing the same shift in our spec work."

**Specific + Warm:**
"The way you're using [detail] here is smart — that's the [trend] I'm seeing move mainstream. What's your approach to [follow-up question]?"

**Peer to Peer:**
"Curious — how do you approach [operational challenge]? We're wrestling with the same thing on [context]."

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## 📝 POST SCHEDULE

**Week 1 (June 30):** Publish Post Draft 1 (Design Trends)
- **Time:** Monday, 7:30 AM PT
- **Action:** Like 5 vendor posts at 8 AM. Reply to comments at 11 AM. Engage 3 vendor posts at 4 PM.

**Week 2 (July 7):** Publish Post Draft 2 (Vendor Spotlight)
- **Time:** Monday, 7:30 AM PT
- **Follow:** Same engagement rhythm as Week 1.

**Ongoing:** 1–2 posts per week. Monthly themes: Trends → Partnerships → Projects → Q&A.

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## ✅ WEEKLY CHECKLIST (Friday, 5 PM)

- [ ] Followers trending up? (target: +50–100/week)
- [ ] Which post got best engagement? (note for next month)
- [ ] Any inbound DMs from vendors/designers/leads? (log them)
- [ ] New followers quality check? (unfollow spam)
- [ ] Ready for next week's post? (draft or finalize)

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## 🚫 DON'T

- Post multiple times in one day
- Comment on posts >2 weeks old
- DM without 3 weeks of engagement first
- Use generic hashtags excessively
- Sell in posts or comments
- Argue with competitors
- Engage with obviously automated accounts

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## ✅ DO

- Be specific in comments (reference details)
- Ask genuine peer-level questions
- Celebrate transparency
- Show you're watching (reference their work)
- Talk design first, sales second
- Comment 3x per week (not more)
- Reply to all comments on your posts

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## 📊 WHAT YOU'RE TRACKING

1. **Followers:** Growing? (algorithm signal)
2. **Engagement rate:** Likes + comments per post (content signal)
3. **Inbound DMs:** Vendors, designers, leads? (conversion signal)
4. **Top posts:** What topics/tones worked? (next month's mix)
5. **Relationship status:** Who's engaged back? Who's ready for a call?

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## 🔗 USEFUL LINKS

- LinkedIn home: linkedin.com
- Your profile: linkedin.com/in/[yourhandle]
- Settings (notifications): linkedin.com/mypreferences/
- Search people: linkedin.com/search/results/people/
- Search companies: linkedin.com/search/results/companies/

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## 💡 IF YOU'RE STUCK

**"What should I comment?"**
Read their post carefully. Ask what *they're* thinking, not what you'd sell. Reference a specific detail. Make it about design, not your business.

**"Is this too salesy?"**
If it includes a product, service, or call-to-action link = too salesy. Rewrite it as a genuine question or observation.

**"When should I DM?"**
After you've liked 3–5 posts + commented on 1–2. Wait 3 weeks. Then: warm, specific, 2-sentence message.

**"Should I post today?"**
Stick to 1–2 per week. If you posted in the last 3 days, wait. Algorithms reward consistency, not volume.

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**Last updated:** June 23, 2026
**Next review:** July 18, 2026 (after 4 weeks of live data)