`LINKEDIN_WEEKLY_SCHEDULE.md`

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# LinkedIn Sales Navigator Weekly Schedule

**Your 15-min/day engagement + outreach routine**

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## DAILY (Every Day)

### **7:30 AM PT** — Morning Engagement (5 min)
- [ ] Check LinkedIn notifications (replies, profile views)
- [ ] Like 3–5 recent posts from TIER 1 vendors (Kravet, Cole & Son, Clarke & Clarke)
- [ ] Reply to any InMail responses (warm, personalized)

### **12:30 PM PT** — Midday Check (2 min)
- [ ] Check for new InMail opens (Sales Navigator shows real-time)
- [ ] Quick scan: any surprise replies?

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## MONDAY

### **7:30 AM** — Morning routine (see Daily above)

### **9:00 AM** — Publish Weekly Post
- [ ] Publish your weekly thought-leadership post on LinkedIn (1–2 posts/week schedule)
- [ ] Use post templates from `LINKEDIN_POST_TEMPLATES.md`
- [ ] Suggested: "Trend leadership" post (color, pattern, spec trends)

### **4:00 PM** — Vendor Comment
- [ ] Comment warmly on 1 Kravet or Cole & Son post
- [ ] Example: "Love the transparency on [topic]" or "The color story here is strong"

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## TUESDAY

### **7:30 AM** — Morning routine

### **4:00 PM** — InMail Send (Week 1, 2, 3, 4 schedule)
- **Week 1:** Send 5 InMails to Kravet VPs (use template)
- **Week 2:** Send 3 to Schumacher/Thibaut + 2 to Hospitality
- **Week 3:** Send 3 to Ventura Corridor design firms
- **Week 4:** Send follow-ups to any warm replies

**Action:** Personalize each InMail with recent post reference + specific pain point

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## WEDNESDAY

### **7:30 AM** — Morning routine

### **4:00 PM** — Vendor Comment
- [ ] Comment on 1 TIER 2 vendor post (Schumacher, Thibaut, Anna French, etc.)
- [ ] Example: "Curious — how are you seeing [trend] land with [audience]?"

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## THURSDAY

### **7:30 AM** — Morning routine

### **10:00 AM** — Follow Vendors (Staggered)
- [ ] Follow 5–7 vendors from your 28-vendor list (if not already done)
- [ ] Turn on notifications for top targets

### **4:00 PM** — Vendor Comment
- [ ] Comment on 1 industry org or media post (ASID, Architectural Digest, Contract Design)

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## FRIDAY

### **7:30 AM** — Morning routine

### **5:00 PM** — Weekly Metrics Review (3 min)
- [ ] Open `LINKEDIN_OUTREACH_TRACKER.csv`
- [ ] Update any new InMail opens, replies, calls scheduled this week
- [ ] Check: Open rate on track? (Target: 15–20%)
- [ ] Check: Reply rate on track? (Target: 3–5%)
- [ ] Check: Any calls scheduled? (Target: 1–2/week)
- [ ] Log winners: which InMail subject line got best open rate?

### **5:15 PM** — Next Week Prep
- [ ] Review next week's InMail batch (which 5–7 people will you message?)
- [ ] Draft 2–3 personalized InMails for Monday send
- [ ] Check Sales Navigator for any new replies/inbound

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## WEEKEND (Optional)

### **Saturday/Sunday**
- [ ] Browse vendor posts for conversation starters
- [ ] Identify next week's comment angles (what trends are vendors talking about?)
- [ ] Note any new people in your Lists (new hires, title changes)

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## MONTHLY CALENDAR

### **Week 1 of Month**
- **Mon:** Publish "Trend Leadership" post
- **Tue:** Send 5 InMails (Kravet VPs)
- **Wed–Fri:** Daily engagement + comments
- **Fri 5 PM:** Weekly metrics review

### **Week 2 of Month**
- **Mon:** Publish "Vendor Spotlight" post
- **Tue:** Send 7 InMails (Independents + Hospitality)
- **Fri 5 PM:** Metrics review + prep for Week 3

### **Week 3 of Month**
- **Mon:** Publish "Question/Ask" post or share trend observation
- **Tue:** Send 5 InMails (Ventura Corridor design firms)
- **Fri 5 PM:** Metrics review + adjust based on Week 1/2 data

### **Week 4 of Month**
- **Mon:** Publish "Project Reveal" or "Partnership Spotlight"
- **Tue:** Send follow-up InMails to warm replies from Week 1/2
- **Wed–Thu:** Focus on scheduling calls from replies
- **Fri 5 PM:** Monthly synthesis — what worked? what to change next month?

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## QUARTERLY REFRESH (Every 13 weeks)

- [ ] Review top 5 posts by engagement rate
- [ ] Adjust content mix (more vendor spotlights? more trends? more Qs?)
- [ ] Add 5–10 new people to your Lists (monitor job changes at target companies)
- [ ] Reach out to 2–3 discovery targets for potential collaborations
- [ ] Review Ventura Corridor inbound pipeline (track leads by source)

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## CALENDAR REMINDERS TO SET (macOS Calendar, Google Calendar, or Slack)

**Daily:**
- ⏰ 7:30 AM PT: "LinkedIn engagement routine"
- ⏰ 12:30 PM PT: "Check InMail opens"

**Weekly:**
- ⏰ Monday 9 AM: "Publish weekly post"
- ⏰ Tuesday 4 PM: "Send InMails"
- ⏰ Wednesday 4 PM: "Vendor comment"
- ⏰ Thursday 10 AM: "Follow vendors"
- ⏰ Thursday 4 PM: "Industry comment"
- ⏰ Friday 5 PM: "Weekly metrics review"

**Monthly:**
- ⏰ 1st of month, 9 AM: "Monthly LinkedIn planning"
- ⏰ Last Friday of month, 4 PM: "Monthly synthesis + next-month roadmap"

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## TRACKING THE TRACKER

Update `LINKEDIN_OUTREACH_TRACKER.csv` with:

| Field | When | Example |
|-------|------|---------|
| Date_Sent | After sending InMail | 2026-06-24 |
| InMail_Opened | When Sales Navigator shows it opened | ✓ |
| Date_Opened | When it opened | 2026-06-25 |
| Replied | When they reply | ✓ |
| Date_Replied | When reply arrived | 2026-06-27 |
| Reply_Summary | 1–2 word summary | "Interested, wants to chat" |
| Call_Scheduled | After you schedule it | ✓ |
| Call_Date | When the call is | 2026-07-01 |
| Outcome_Notes | After the call | "Warm, asked for case study" |

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## SUCCESS METRICS (Target by end of Month 1)

- ✅ 20 InMails sent
- ✅ 3–4 opened (15–20% open rate)
- ✅ 1–2 replies (3–5% reply rate)
- ✅ 0–1 call scheduled
- ✅ 50–100 new followers
- ✅ 2–3 posts published

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## SUCCESS METRICS (Target by end of Month 3)

- ✅ 60 InMails sent
- ✅ 9–12 opened
- ✅ 3–5 replies
- ✅ 2–3 calls scheduled + completed
- ✅ 150–300 new followers
- ✅ 6–8 posts published
- ✅ 3–5 Ventura Corridor leads (inbound DMs, intros, meeting requests)

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**Stay disciplined on the routine. The 15 min/day compounds.** 🚀