`data/pitches/3122-catalina-paint.md`

62 lines
# Pitch · CATALINA PAINT

**Target ID:** 3122
**NAICS:** Paint & wallpaper stores
**Address:** 12324 VENTURA BLVD, STUDIO CITY 91604
**Status:** ☐ research ☐ draft-ready ☐ scrubbed ☐ approved ☐ sent
**DW relationship:** trade-partner (independent paint+wallpaper store; possible cross-referral or wholesale partner)

## Research links

- Google: https://www.google.com/search?q=Catalina+Paint+12324+Ventura+Blvd+Studio+City
- Google Maps: https://www.google.com/maps/search/Catalina+Paint+12324+Ventura+Blvd
- Yelp: https://www.yelp.com/search?find_desc=Catalina+Paint&find_loc=Studio+City+CA
- LinkedIn: https://www.linkedin.com/search/results/companies/?keywords=Catalina+Paint+Studio+City

## What we observed (fill in)

- Type of store: independent paint+wallpaper retailer (not Sherwin-Williams / Dunn-Edwards)
- Customer base (likely): Studio City residential designers, GCs, homeowners
- Existing wallpaper lines (likely small selection of mass-market — York, Brewster):
- Their angle: ___

## Why DW fits

Catalina is the closest independent paint+wallpaper store to DW (1.7 mi east). They sell paint to designers who likely never see DW's high-end lines (Phillip Jeffries, Mind the Gap, Cole & Son). Two plays:

1. **Wholesale referral** — DW supplies their special-order wallcovering needs
2. **Sample swap** — they put DW samples on their counter; we send paint clients to them

## Draft pitch (Steve's voice)

```
Subject: Independent-to-independent — DW + Catalina Paint?

Hi [first name],

I'm Steve from Designer Wallcoverings on the corner of Ventura & Kester
in Sherman Oaks. We've been an independent wallcovering source for the
LA design trade since [year]. Looking at Catalina, we've been quietly
referring clients your way for paint matches for years — wanted to see
if there's interest in a more formal swap. We carry the lines a paint
store can't reasonably stock (Phillip Jeffries grass cloths, Mind the
Gap, Cole & Son, Hermès). Would love to drop off a sample book and
talk about a referral arrangement.

— Steve Abrams
Designer Wallcoverings · 15442 Ventura Blvd #201 · designerwallcoverings.com
```

## Compliance gate

- [ ] DNC scrub
- [ ] George send via steve@designerwallcoverings.com
- [ ] new thread (`replyToMessageId: null`)
- [ ] audit row written

## Outcome

- Sent at:
- Reply: ☐ yes ☐ no
- Notes: