← back to Ventura Corridor
data/pitches/7364-a1-carpet-market.md
32 lines
# Pitch · A-1 CARPET MARKET
**Target ID:** 7364 · **NAICS:** Home furnishings stores
**Address:** 17044 VENTURA BLVD, ENCINO 91316
**Status:** ☐ research ☐ draft ☐ scrubbed ☐ approved ☐ sent
**DW relationship:** retail-cross-sell (carpet store → wall coverings is the natural upsell)
## Research links
- Maps: https://www.google.com/maps/search/A-1+Carpet+Market+Encino
- Yelp: https://www.yelp.com/search?find_desc=A-1+Carpet+Market&find_loc=Encino+CA
## Why DW fits
Carpet customers are mid-renovation — same fact-finding mission, new floor + new walls is a single decision. A-1 either ignores wallcovering or sends customers elsewhere. **Counter-sample play + commission.**
## Draft pitch
```
Subject: When your carpet customers ask about walls
Hi [first name],
Steve from Designer Wallcoverings, ten blocks east on Ventura at 15442.
Most carpet customers are doing more than just floors — they're
reimagining a room. We can keep a DW sample book on your counter for
those conversations, you get a 15% commission on installs we close from
your referral, and our installer handles the rest. Easy hands-off
revenue. Want me to drop a sample book by this week?
— Steve · Designer Wallcoverings · 15442 Ventura Blvd #201
```
## Compliance: ☐ DNC scrub ☐ steve@ via George ☐ new thread ☐ audit