`data/pitches/9858-american-icon.md`

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# Pitch · AMERICAN ICON

**Target ID:** 9858 · **NAICS:** Furniture stores
**Address:** 18018 VENTURA BLVD, ENCINO 91316
**Status:** ☐ research ☐ draft ☐ scrubbed ☐ approved ☐ sent
**DW relationship:** showroom partner

## Research links
- Maps: https://www.google.com/maps/search/American+Icon+Furniture+Encino
- Yelp: https://www.yelp.com/search?find_desc=American+Icon&find_loc=Encino+CA
- IG: https://www.instagram.com/explore/search/?q=americanicon

## Why DW fits
Encino furniture showroom · their staging walls likely default to white. A textured wallcovering behind hero pieces makes their photos compete with retailer Instagram. **Same cross-merch play as Alla Moda.**

## Draft pitch
```
Subject: Showroom walls — DW partnership offer

Hi [first name],

Steve from Designer Wallcoverings — we're at 15442 Ventura Blvd in
Sherman Oaks, three miles east of your showroom. We work with
furniture retailers on a simple loaner: we install a rotating
wallcovering accent behind one of your hero pieces, you photograph
it for IG, we both benefit. No cost to test, no obligation after.

If you want to see what it looks like, swing by our showroom — or I'll
bring three options to yours.

— Steve · Designer Wallcoverings · designerwallcoverings.com
```

## Compliance: ☐ DNC scrub ☐ steve@ via George ☐ new thread ☐ audit