`data/pitches/_TEMPLATE.md`

57 lines
# Pitch · {NAME}

**Target ID:** {ID}
**NAICS:** {NAICS}
**Address:** {ADDRESS}, {CITY} {ZIP}
**Status:** ☐ research ☐ draft-ready ☐ scrubbed (DNC) ☐ approved-by-Steve ☐ sent
**DW relationship:** {trade-partner | end-client | competitor-fyi}

## Research links (open these first)

- Google search: https://www.google.com/search?q={NAME_PLUS_ADDRESS}
- Google Maps + interior photos: https://www.google.com/maps/search/{NAME_SPACE_ADDRESS}
- Yelp interior gallery: https://www.yelp.com/search?find_desc={NAME}&find_loc={CITY}+CA
- LinkedIn company: https://www.linkedin.com/search/results/companies/?keywords={NAME}
- Instagram lookup: https://www.instagram.com/explore/search/?q={NAME}

## What we observed (fill in)

- Interior style: ___ (e.g., "white walls everywhere, no wallcovering used yet")
- Apparent budget tier: ___ (low / mid / luxury)
- Recent activity: ___ (active website? recent IG posts?)
- Existing wallcovering vendor (if any): ___
- Why DW fits: ___ (e.g., "they spec for high-net-worth Encino clients but only paint")

## Draft pitch (Steve's voice — 3 sentences max, free samples + trade hook)

```
Subject: Free wallcovering samples for [NAME] — Designer Wallcoverings, your neighbor

Hi [first name],

I'm Steve from Designer Wallcoverings — we're at 15442 Ventura Blvd #201
in Sherman Oaks, just a few blocks from you. I noticed [SPECIFIC OBSERVATION
FROM GOOGLE/IG]. We carry over 1,000 wallcovering lines (Mind the Gap,
Phillip Jeffries, Kravet, etc.) at trade pricing — happy to drop off a
sample book or schedule a 15-min walkthrough if you have a project in mind.

— Steve Abrams
DesignerWallcoverings.com · steve@designerwallcoverings.com · 818-XXX-XXXX
```

## Compliance gate (REQUIRED before send)

- [ ] Address scrubbed against `comms_suppression` table (Federal DNC + state DNC + Utah CPR)
- [ ] Subject uses RFC 2047 encoded-word for any non-ASCII
- [ ] Sender = `steve@designerwallcoverings.com` (not `info@`)
- [ ] Sent via George tailnet API (POST /api/send)
- [ ] `replyToMessageId` = null (new thread, not auto-reply)
- [ ] Logged in `comms_send_audit` table

## Outcome (fill after send)

- Sent at: ___
- Reply received: ☐ yes ☐ no  · received at: ___
- Outcome: ☐ ignored ☐ unsubscribe ☐ neutral reply ☐ meeting booked ☐ sale
- Notes: ___