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<title>About · The Corridor</title>
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<a href="/issue">Read the issue</a>
<a href="/find.html">Find a business</a>
<a href="/rate-card.html">Sponsor</a>
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<header>
<div class="kicker">The Corridor · masthead</div>
<h1>About <em>the desk</em></h1>
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<section>
<h2>What this <em>is</em>.</h2>
<p class="lede">The Corridor is a quarterly magazine of every business on Ventura Boulevard — Sherman Oaks through Woodland Hills — written warm. Every restaurant, professional, salon, atelier, and shop along nine miles of corridor gets a feature. We don't take pitches; we don't run press releases; we just walk the boulevard and write what's there.</p>
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<h2>How it's <em>made</em>.</h2>
<p>Each draft starts from public license records — addresses, business names, the trade categories the city files. From there our editorial assistant (a model called <code style="background:rgba(184,153,104,0.08);padding:2px 8px;font-family:'JetBrains Mono',monospace;font-size:12px">qwen3:14b</code>, running on a Mac Studio under the desk) writes a first ~100 words. The desk reads, trims, and presses publish.</p>
<p>We're not in business with the businesses. Sponsorship slots exist (see <a href="/rate-card.html" style="color:var(--metal)">rate card</a>) but the editorial isn't for sale — sponsorship buys placement and a custom photo, not a different opinion.</p>
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<blockquote>"The walls of Ventura Boulevard tell you who's here. The Corridor writes them down."</blockquote>
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<h2>Why we <em>started</em>.</h2>
<p>The corridor is the most-trafficked retail spine in Los Angeles north of the 10. The number of independent businesses surviving on it after a decade of e-commerce is itself a story. We wanted a record — not a Yelp clone, not a Yellow Pages, not a directory — a magazine.</p>
<p>If you live here, this is your shopping guide. If you don't, this is your travel guide. If you're a business owner: yours is in here too. Send us a photo and we'll typeset it.</p>
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<h3>Colophon</h3>
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<dt>Editor</dt><dd>Steve Abrams</dd>
<dt>Editorial assistant</dt><dd><code>qwen3:14b</code> on Mac Studio 1</dd>
<dt>Type</dt><dd>Cormorant Garamond · Inter · JetBrains Mono</dd>
<dt>Stack</dt><dd><code>Express + Postgres + Playwright + Ollama</code></dd>
<dt>Source data</dt><dd>City of LA BTRC license registry</dd>
<dt>Frequency</dt><dd>Quarterly · digital-first · print-on-demand</dd>
<dt>Volume</dt><dd>I · Spring · 2026</dd>
</dl>
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<div class="contact">
<p>Notes, corrections, sponsor questions, story tips:</p>
<a href="mailto:steve@designerwallcoverings.com?subject=The%20Corridor">steve@designerwallcoverings.com</a>
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