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Scenic+Studio sub-brand proposal: KILLED 2026-05-28 (DTD verdict)

760af6a236e11756d8e674188d44279d299d8b72 · 2026-05-28 13:08:33 -0700 · Steve Abrams

Marked the proposal doc as killed in the header. 1-1 DTD tiebreak, A:kill
wins on argument strength. Mural families stay as standalone lines under
core wallco branding; designer-scenic was wiped earlier today (2,032
soft-deleted). Revisit only with explicit Steve ask or purchase-pattern
evidence.

Files touched

Diff

commit 760af6a236e11756d8e674188d44279d299d8b72
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Thu May 28 13:08:33 2026 -0700

    Scenic+Studio sub-brand proposal: KILLED 2026-05-28 (DTD verdict)
    
    Marked the proposal doc as killed in the header. 1-1 DTD tiebreak, A:kill
    wins on argument strength. Mural families stay as standalone lines under
    core wallco branding; designer-scenic was wiped earlier today (2,032
    soft-deleted). Revisit only with explicit Steve ask or purchase-pattern
    evidence.
---
 docs/SUB-BRAND-PROPOSAL-SCENIC-VS-STUDIO.md | 17 ++++++++++++++++-
 1 file changed, 16 insertions(+), 1 deletion(-)

diff --git a/docs/SUB-BRAND-PROPOSAL-SCENIC-VS-STUDIO.md b/docs/SUB-BRAND-PROPOSAL-SCENIC-VS-STUDIO.md
index 53c6e58..ccdb9c1 100644
--- a/docs/SUB-BRAND-PROPOSAL-SCENIC-VS-STUDIO.md
+++ b/docs/SUB-BRAND-PROPOSAL-SCENIC-VS-STUDIO.md
@@ -1,7 +1,22 @@
 # wallco.ai — sub-brand proposal: Scenic + Studio
 
 Drafted 2026-05-21 by the panel review (interior-designer + ui-ux-designer + debate-team-fast).
-Status: **proposal — awaiting Steve approval before any catalog rename.**
+Status: **❌ KILLED 2026-05-28** (DTD verdict, 1–1 tiebreak on argument strength → A: kill).
+
+> **Why it was killed:** Steve spent 2026-05-28 pruning the catalog hard
+> (5,761 soft-deletes including the entire 2,032-design `designer-scenic`
+> family that WAS to be the Scenic base). The DTD panel concluded that
+> adding sub-brand machinery (nav, copy, positioning) on the same day as
+> a catalog cut contradicts the cutting posture; the surviving mural
+> families (cactus-pine-scenic, cactus-11ft-mural, tree-mural,
+> monterey-mural — ~728 designs) stay as **standalone lines under core
+> wallco branding**, not under a Scenic umbrella.
+>
+> **Revisit when:** purchase-pattern data shows the murals behaving as a
+> distinct cohort vs the tile catalog; or Steve explicitly asks. Do not
+> re-propose Scenic without that signal.
+
+Original proposal preserved below for reference.
 
 ---

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