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series2/episodes.json

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[
 {"slug":"04-fire-rated","title":"Fire-rated.\nProperly specified.","shortTitle":"Why fire-rated wallcovering?","kicker":"01 / FIRE PERFORMANCE","product":"fairborn","note":"Classification ≠ fireproof. Confirm project requirements.","takeaway":"Request the test report.","lines":["Fire performance belongs in the specification, right alongside the design.","ASTM E eighty-four measures surface flame spread and smoke development.","A classification is not a promise that wallpaper is fireproof.","Request the product's test report and confirm the installation requirements."],"captions":["Fire performance belongs in the specification.","ASTM E84: surface flame spread + smoke development.","A classification does not mean fireproof.","Get the report. Confirm the installation requirements."]},
 {"slug":"05-wallpaper-or-paint","title":"Color is only\nthe beginning.","shortTitle":"Why specify wallpaper over paint?","kicker":"02 / DESIGN BENEFITS","product":"waterperry","note":"Waterperry / Ivory–Stone · Sanderson. Illustration not to scale.","takeaway":"Give the room a point of view.","lines":["Paint gives you color. Wallcovering can give you another dimension.","Pattern creates rhythm. Texture changes how a surface catches light.","This Sanderson design makes one wall the room's focal point.","Choose wallpaper for character, and paint where you want simplicity."],"captions":["Color is the starting point.","Pattern. Texture. Depth.","One wall can define the room.","Wallpaper for character. Paint for simplicity."]},
 {"slug":"06-built-for-busy-spaces","title":"Beautiful.\nBuilt for daily life.","shortTitle":"Performance in busy spaces","kicker":"03 / MATERIAL PERFORMANCE","product":"wheaton","note":"Type II performance varies by product. Request specifications.","takeaway":"Specify for the way a room lives.","lines":["In a busy space, the finish has a job to do.","Type two vinyl offers practical durability for demanding interiors.","Wheaton pairs a woven look with a commercial vinyl construction.","Check abrasion, cleanability, and the manufacturer's care instructions before specifying."],"captions":["Start with the room's daily demands.","Consider Type II commercial vinyl.","Wheaton: a woven look in Type II vinyl.","Check abrasion. Cleanability. Care."]},
 {"slug":"07-sample-before-specifying","title":"See it. Feel it.\nThen specify it.","shortTitle":"The value of a real sample","kicker":"04 / SAMPLING","product":"topiary","note":"Topiary View / Thyme · Sanderson. Illustration not to scale.","takeaway":"A sample makes the decision real.","lines":["A screen helps you shortlist. A physical sample helps you decide.","Hold it beside your flooring, your fabrics, and your paint.","Check the color in daylight and under the room's lighting.","Confirm the pattern scale and repeat before planning the installation."],"captions":["Shortlist online. Decide with a sample.","Compare it with the room's other finishes.","Check daylight and the room's lighting.","Confirm scale and repeat."]},
 {"slug":"08-service-at-dw","title":"A better finish\nstarts with service.","shortTitle":"Service at Designer Wallcoverings","kicker":"05 / SERVICE AT DW","product":"kaya","note":"Samples, product information and quotes at designerwallcoverings.com.","takeaway":"Bring your project to DW.","lines":["Bring your project to Designer Wallcoverings. Start with what you love.","Explore the collection, request samples, and ask for product information.","Share the selected pattern and project details when requesting a quote.","From first shortlist to your order, make each choice an informed one."],"captions":["Start with your project and your ideas.","Products. Samples. Information.","Request a quote with your project details.","Make the next choice an informed one."]}
]