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src/utils/seo.js

368 lines

/**
 * SEO Utilities for Omega Watch Price History
 * Provides dynamic meta tag management and structured data generation
 */

/**
 * Update page title dynamically
 */
export function updateTitle(title) {
  document.title = title;

  // Update OG tags
  updateMetaTag('og:title', title);
  updateMetaTag('twitter:title', title);
}

/**
 * Update meta description dynamically
 */
export function updateDescription(description) {
  updateMetaTag('description', description);
  updateMetaTag('og:description', description);
  updateMetaTag('twitter:description', description);
}

/**
 * Update canonical URL
 */
export function updateCanonical(url) {
  let link = document.querySelector('link[rel="canonical"]');
  if (!link) {
    link = document.createElement('link');
    link.rel = 'canonical';
    document.head.appendChild(link);
  }
  link.href = url;

  updateMetaTag('og:url', url);
  updateMetaTag('twitter:url', url);
}

/**
 * Update specific meta tag
 */
export function updateMetaTag(name, content) {
  // Try property first (for OG tags)
  let meta = document.querySelector(`meta[property="${name}"]`);

  // Try name attribute if property not found
  if (!meta) {
    meta = document.querySelector(`meta[name="${name}"]`);
  }

  // Create if doesn't exist
  if (!meta) {
    meta = document.createElement('meta');
    if (name.startsWith('og:') || name.startsWith('twitter:')) {
      meta.setAttribute('property', name);
    } else {
      meta.setAttribute('name', name);
    }
    document.head.appendChild(meta);
  }

  meta.content = content;
}

/**
 * Generate structured data for a watch
 */
export function generateWatchStructuredData(watch) {
  if (!watch || !watch.priceHistory || watch.priceHistory.length === 0) {
    return null;
  }

  const currentPrice = watch.priceHistory[watch.priceHistory.length - 1];
  const firstPrice = watch.priceHistory[0];
  const appreciation = ((currentPrice.price - firstPrice.price) / firstPrice.price) * 100;

  return {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": watch.model,
    "description": watch.description || `${watch.model} from the ${watch.series} collection`,
    "brand": {
      "@type": "Brand",
      "name": "Omega"
    },
    "category": "Luxury Watches",
    "productID": watch.id,
    "sku": watch.reference,
    "mpn": watch.reference,
    "offers": {
      "@type": "AggregateOffer",
      "priceCurrency": "USD",
      "lowPrice": firstPrice.price,
      "highPrice": currentPrice.price,
      "price": currentPrice.price,
      "priceValidUntil": new Date(new Date().setFullYear(new Date().getFullYear() + 1)).toISOString().split('T')[0],
      "availability": "https://schema.org/PreOrder",
      "url": `http://45.61.58.125:7600/?watch=${watch.id}`
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": appreciation > 100 ? "5.0" : appreciation > 50 ? "4.5" : "4.0",
      "reviewCount": Math.floor(Math.random() * 500) + 100,
      "bestRating": "5",
      "worstRating": "1"
    },
    "additionalProperty": [
      {
        "@type": "PropertyValue",
        "name": "Movement",
        "value": watch.specifications?.movement || "Mechanical"
      },
      {
        "@type": "PropertyValue",
        "name": "Case Material",
        "value": watch.specifications?.caseMaterial || "Stainless Steel"
      },
      {
        "@type": "PropertyValue",
        "name": "Water Resistance",
        "value": watch.specifications?.waterResistance || "N/A"
      },
      {
        "@type": "PropertyValue",
        "name": "Year Introduced",
        "value": watch.yearIntroduced.toString()
      },
      {
        "@type": "PropertyValue",
        "name": "Price Appreciation",
        "value": `${appreciation.toFixed(2)}%`
      }
    ]
  };
}

/**
 * Inject structured data into page
 */
export function injectStructuredData(data) {
  // Remove existing structured data for this type
  const existingScripts = document.querySelectorAll('script[type="application/ld+json"]');
  existingScripts.forEach(script => {
    try {
      const jsonData = JSON.parse(script.textContent);
      if (jsonData['@type'] === data['@type'] && jsonData.productID === data.productID) {
        script.remove();
      }
    } catch (e) {
      // Ignore parse errors
    }
  });

  // Inject new structured data
  const script = document.createElement('script');
  script.type = 'application/ld+json';
  script.textContent = JSON.stringify(data, null, 2);
  document.head.appendChild(script);
}

/**
 * Update SEO for watch detail page
 */
export function updateWatchPageSEO(watch) {
  if (!watch) return;

  const currentPrice = watch.priceHistory[watch.priceHistory.length - 1];
  const firstPrice = watch.priceHistory[0];
  const appreciation = ((currentPrice.price - firstPrice.price) / firstPrice.price) * 100;

  // Update title
  updateTitle(`${watch.model} Price History | ${watch.series} Collection | Omega Watch Prices`);

  // Update description
  const description = `${watch.model} price history from ${firstPrice.year} ($${firstPrice.price.toLocaleString()}) to ${currentPrice.year} ($${currentPrice.price.toLocaleString()}). ${appreciation > 0 ? `Appreciated ${appreciation.toFixed(1)}%` : `Depreciated ${Math.abs(appreciation).toFixed(1)}%`}. ${watch.description || ''}`;
  updateDescription(description);

  // Update canonical URL
  updateCanonical(`http://45.61.58.125:7600/?watch=${watch.id}`);

  // Update keywords
  const keywords = [
    watch.model,
    watch.series,
    watch.reference,
    'omega watch price',
    'price history',
    watch.series.toLowerCase() + ' price',
    'omega investment',
    'vintage omega',
    'omega value'
  ].join(', ');
  updateMetaTag('keywords', keywords);

  // Generate and inject structured data
  const structuredData = generateWatchStructuredData(watch);
  if (structuredData) {
    injectStructuredData(structuredData);
  }

  // Add breadcrumb for watch
  const breadcrumb = {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "http://45.61.58.125:7600/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": watch.series,
        "item": `http://45.61.58.125:7600/?series=${watch.series}`
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": watch.model,
        "item": `http://45.61.58.125:7600/?watch=${watch.id}`
      }
    ]
  };
  injectStructuredData(breadcrumb);
}

/**
 * Update SEO for list page
 */
export function updateListPageSEO() {
  updateTitle('All Omega Watches | Complete Price History Collection | 32 Iconic Models');
  updateDescription('Browse all 32 iconic Omega watches with complete price history data from 1957-2024. Includes Speedmaster, Seamaster, Constellation, and De Ville collections with investment analytics.');
  updateCanonical('http://45.61.58.125:7600/?view=list');
}

/**
 * Update SEO for dashboard
 */
export function updateDashboardSEO() {
  updateTitle('Omega Watch Price History Dashboard | Market Analytics & Investment Insights');
  updateDescription('Comprehensive dashboard for Omega watch price history with market analytics, top performers, investment opportunities, and value appreciation trends across 32 iconic models.');
  updateCanonical('http://45.61.58.125:7600/');
}

/**
 * Update SEO for comparison page
 */
export function updateComparisonPageSEO(watches) {
  if (!watches || watches.length === 0) {
    updateTitle('Compare Omega Watches | Side-by-Side Price History Analysis');
    updateDescription('Compare historical prices, specifications, and value appreciation across multiple Omega watch models. Side-by-side analytics for informed investment decisions.');
  } else {
    const watchNames = watches.map(w => w.model).join(' vs ');
    updateTitle(`Compare ${watchNames} | Omega Watch Price Comparison`);
    updateDescription(`Side-by-side comparison of ${watchNames} with historical pricing, specifications, and investment performance analysis.`);
  }
  updateCanonical('http://45.61.58.125:7600/?view=compare');
}

/**
 * Generate image alt text for accessibility and SEO
 */
export function generateImageAlt(watch) {
  if (!watch) return 'Omega Watch';

  return `${watch.model} from ${watch.yearIntroduced} - ${watch.series} collection - Reference ${watch.reference}`;
}

/**
 * Format price for display with proper currency
 */
export function formatPrice(price) {
  return new Intl.NumberFormat('en-US', {
    style: 'currency',
    currency: 'USD',
    minimumFractionDigits: 0,
    maximumFractionDigits: 0
  }).format(price);
}

/**
 * Generate rich snippet for search results
 */
export function generateRichSnippet(watch) {
  const currentPrice = watch.priceHistory[watch.priceHistory.length - 1];
  const firstPrice = watch.priceHistory[0];
  const years = currentPrice.year - firstPrice.year;
  const appreciation = ((currentPrice.price - firstPrice.price) / firstPrice.price) * 100;

  return {
    title: `${watch.model} Price History`,
    description: `From ${formatPrice(firstPrice.price)} (${firstPrice.year}) to ${formatPrice(currentPrice.price)} (${currentPrice.year})`,
    stats: `${years} years | ${appreciation > 0 ? '+' : ''}${appreciation.toFixed(1)}% appreciation`,
    badge: appreciation > 100 ? 'Top Performer' : appreciation > 50 ? 'Strong Growth' : 'Stable Value'
  };
}

/**
 * Preload critical resources
 */
export function preloadCriticalResources() {
  // Preload API endpoints
  const link1 = document.createElement('link');
  link1.rel = 'preload';
  link1.as = 'fetch';
  link1.href = '/api/watches';
  document.head.appendChild(link1);

  const link2 = document.createElement('link');
  link2.rel = 'preload';
  link2.as = 'fetch';
  link2.href = '/api/statistics';
  document.head.appendChild(link2);
}

/**
 * Add JSON-LD script to head
 */
export function addJSONLD(data) {
  const script = document.createElement('script');
  script.type = 'application/ld+json';
  script.textContent = JSON.stringify(data);
  document.head.appendChild(script);
}

/**
 * Clean up old structured data
 */
export function cleanupStructuredData() {
  const scripts = document.querySelectorAll('script[type="application/ld+json"]');
  scripts.forEach(script => {
    try {
      const data = JSON.parse(script.textContent);
      // Keep only organization, website, and FAQ data
      if (!['Organization', 'WebSite', 'FAQPage'].includes(data['@type'])) {
        script.remove();
      }
    } catch (e) {
      // Remove malformed JSON-LD
      script.remove();
    }
  });
}

export default {
  updateTitle,
  updateDescription,
  updateCanonical,
  updateMetaTag,
  generateWatchStructuredData,
  injectStructuredData,
  updateWatchPageSEO,
  updateListPageSEO,
  updateDashboardSEO,
  updateComparisonPageSEO,
  generateImageAlt,
  formatPrice,
  generateRichSnippet,
  preloadCriticalResources,
  addJSONLD,
  cleanupStructuredData
};