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auto-save: 2026-07-23T12:20:57 (8 files) — marketing/README.md marketing/ig-plan.md marketing/pinterest-plan.md marketing/reel-captions.md scripts/build_launch_reel.sh

eae6765a2cd3612fb776d9e0e2e6586bf8fd6647 · 2026-07-23 12:21:02 -0700 · Steve Abrams

Files touched

Diff

commit eae6765a2cd3612fb776d9e0e2e6586bf8fd6647
Author: Steve Abrams <steve@designerwallcoverings.com>
Date:   Thu Jul 23 12:21:02 2026 -0700

    auto-save: 2026-07-23T12:20:57 (8 files) — marketing/README.md marketing/ig-plan.md marketing/pinterest-plan.md marketing/reel-captions.md scripts/build_launch_reel.sh
---
 data/marketing-approved.json | 168 +++++++++++++++++++++++++++++++++++++++++++
 data/marketing-status.json   |   1 +
 data/reel-lineup.json        |  62 ++++++++++++++++
 marketing/README.md          |  12 ++--
 marketing/ig-plan.md         |  12 ++--
 marketing/pinterest-plan.md  |  26 ++++---
 marketing/reel-captions.md   |   6 +-
 scripts/build_launch_reel.sh |   7 +-
 8 files changed, 261 insertions(+), 33 deletions(-)

diff --git a/data/marketing-approved.json b/data/marketing-approved.json
new file mode 100644
index 0000000..eb6a626
--- /dev/null
+++ b/data/marketing-approved.json
@@ -0,0 +1,168 @@
+{
+  "reel": [
+    {
+      "id": "dream-clouds",
+      "file": "dream-clouds-v4-nano.png",
+      "title": "Cumulus Court",
+      "colorway": "Storm & Dove"
+    },
+    {
+      "id": "campfire-toile",
+      "file": "campfire-toile-v4-nano.png",
+      "title": "Wilderness Waltz",
+      "colorway": "Ink on Chalk"
+    },
+    {
+      "id": "circle-fields",
+      "file": "circle-fields-v6-nano.png",
+      "title": "Halo Hypnosis",
+      "colorway": "Silver & Dove"
+    },
+    {
+      "id": "regatta-day",
+      "file": "regatta-day-v6-nano.png",
+      "title": "Regatta Royale",
+      "colorway": "Hunter & Chalk"
+    },
+    {
+      "id": "fungi-skyline",
+      "file": "fungi-skyline-v1-nano.png",
+      "title": "Mushroom Metropolis",
+      "colorway": "Eucalyptus Mist"
+    },
+    {
+      "id": "lagoon-legends",
+      "file": "lagoon-legends-v4-nano.png",
+      "title": "Serpent Lagoon",
+      "colorway": "Sea Glass"
+    },
+    {
+      "id": "lost-continent",
+      "file": "lost-continent-v4-nano.png",
+      "title": "Saurian Empire",
+      "colorway": "Fog & Bone"
+    },
+    {
+      "id": "mod-orbit",
+      "file": "mod-orbit-v1-nano.png",
+      "title": "Orbit Deluxe",
+      "colorway": "Cerulean & Chalk"
+    },
+    {
+      "id": "tidepool-bloom",
+      "file": "tidepool-bloom-v5-nano.png",
+      "title": "Anemone Opera",
+      "colorway": "Powder Tide"
+    },
+    {
+      "id": "painted-feathers",
+      "file": "painted-feathers-v7-nano.png",
+      "title": "Feather Fandango",
+      "colorway": "Camel & Chalk"
+    }
+  ],
+  "caption": "A",
+  "pins": [
+    {
+      "id": "dream-clouds",
+      "file": "dream-clouds-v4-nano.png",
+      "title": "Cumulus Court"
+    },
+    {
+      "id": "campfire-toile",
+      "file": "campfire-toile-v4-nano.png",
+      "title": "Wilderness Waltz"
+    },
+    {
+      "id": "circle-fields",
+      "file": "circle-fields-v6-nano.png",
+      "title": "Halo Hypnosis"
+    },
+    {
+      "id": "regatta-day",
+      "file": "regatta-day-v6-nano.png",
+      "title": "Regatta Royale"
+    },
+    {
+      "id": "fungi-skyline",
+      "file": "fungi-skyline-v1-nano.png",
+      "title": "Mushroom Metropolis"
+    },
+    {
+      "id": "lagoon-legends",
+      "file": "lagoon-legends-v4-nano.png",
+      "title": "Serpent Lagoon"
+    },
+    {
+      "id": "lost-continent",
+      "file": "lost-continent-v4-nano.png",
+      "title": "Saurian Empire"
+    },
+    {
+      "id": "mod-orbit",
+      "file": "mod-orbit-v1-nano.png",
+      "title": "Orbit Deluxe"
+    },
+    {
+      "id": "tidepool-bloom",
+      "file": "tidepool-bloom-v5-nano.png",
+      "title": "Anemone Opera"
+    },
+    {
+      "id": "painted-feathers",
+      "file": "painted-feathers-v7-nano.png",
+      "title": "Feather Fandango"
+    },
+    {
+      "id": "golden-pineapple",
+      "file": "golden-pineapple-v5-nano.png",
+      "title": "Pineapple Palazzo"
+    },
+    {
+      "id": "night-jungle",
+      "file": "night-jungle-v6-nano.png",
+      "title": "Midnight Menagerie"
+    },
+    {
+      "id": "moonrise-ikat",
+      "file": "moonrise-ikat-v2-sdxl.png",
+      "title": "Lunar Loom"
+    },
+    {
+      "id": "ray-shadow",
+      "file": "ray-shadow-v4-nano.png",
+      "title": "Velvet Ray Ballet"
+    },
+    {
+      "id": "desert-choir",
+      "file": "desert-choir-v5-nano.png",
+      "title": "Cactus Cathedral"
+    },
+    {
+      "id": "galaxy-bots",
+      "file": "galaxy-bots-v1-nano.png",
+      "title": "Cosmodrome Circus"
+    },
+    {
+      "id": "midnight-frequency",
+      "file": "midnight-frequency-v1-nano.png",
+      "title": "Voltage Ballroom"
+    },
+    {
+      "id": "astral-tiger",
+      "file": "astral-tiger-v1-nano.png",
+      "title": "Tigris Nocturne"
+    },
+    {
+      "id": "robot-parade",
+      "file": "robot-parade-v9-nano.png",
+      "title": "Automaton Waltz"
+    },
+    {
+      "id": "arcade-memory",
+      "file": "arcade-memory-v8-nano.png",
+      "title": "Arcade Aristocrat"
+    }
+  ],
+  "approved_at": "2026-07-23T19:14:12.613Z"
+}
\ No newline at end of file
diff --git a/data/marketing-status.json b/data/marketing-status.json
new file mode 100644
index 0000000..89ed515
--- /dev/null
+++ b/data/marketing-status.json
@@ -0,0 +1 @@
+{"done":false,"status":"Approved — awaiting Claude to build + post."}
\ No newline at end of file
diff --git a/data/reel-lineup.json b/data/reel-lineup.json
new file mode 100644
index 0000000..461d0a2
--- /dev/null
+++ b/data/reel-lineup.json
@@ -0,0 +1,62 @@
+[
+  {
+    "id": "dream-clouds",
+    "file": "dream-clouds-v4-nano.png",
+    "title": "Cumulus Court",
+    "colorway": "Storm & Dove"
+  },
+  {
+    "id": "campfire-toile",
+    "file": "campfire-toile-v4-nano.png",
+    "title": "Wilderness Waltz",
+    "colorway": "Ink on Chalk"
+  },
+  {
+    "id": "circle-fields",
+    "file": "circle-fields-v6-nano.png",
+    "title": "Halo Hypnosis",
+    "colorway": "Silver & Dove"
+  },
+  {
+    "id": "regatta-day",
+    "file": "regatta-day-v6-nano.png",
+    "title": "Regatta Royale",
+    "colorway": "Hunter & Chalk"
+  },
+  {
+    "id": "fungi-skyline",
+    "file": "fungi-skyline-v1-nano.png",
+    "title": "Mushroom Metropolis",
+    "colorway": "Eucalyptus Mist"
+  },
+  {
+    "id": "lagoon-legends",
+    "file": "lagoon-legends-v4-nano.png",
+    "title": "Serpent Lagoon",
+    "colorway": "Sea Glass"
+  },
+  {
+    "id": "lost-continent",
+    "file": "lost-continent-v4-nano.png",
+    "title": "Saurian Empire",
+    "colorway": "Fog & Bone"
+  },
+  {
+    "id": "mod-orbit",
+    "file": "mod-orbit-v1-nano.png",
+    "title": "Orbit Deluxe",
+    "colorway": "Cerulean & Chalk"
+  },
+  {
+    "id": "tidepool-bloom",
+    "file": "tidepool-bloom-v5-nano.png",
+    "title": "Anemone Opera",
+    "colorway": "Powder Tide"
+  },
+  {
+    "id": "painted-feathers",
+    "file": "painted-feathers-v7-nano.png",
+    "title": "Feather Fandango",
+    "colorway": "Camel & Chalk"
+  }
+]
\ No newline at end of file
diff --git a/marketing/README.md b/marketing/README.md
index 9d1b127..0bdafa3 100644
--- a/marketing/README.md
+++ b/marketing/README.md
@@ -32,19 +32,19 @@ To disarm after the queue completes: `launchctl bootout gui/$(id -u)/com.steve.w
 
 ## The line
 
-- **Whimsical Wallcoverings** — 21 original playful/maximalist designs, in-house (vendor "DW Bespoke Studio"), digitally printed to order, 24" x 25" repeat, $195/roll + $4.25 sample.
+- **Whimsical Wallcoverings** — 20 original playful/maximalist designs, in-house (vendor "DW Bespoke Studio"), digitally printed to order, 24" x 25" repeat, $195/roll + $4.25 sample.
 - LIVE since 2026-07-22: https://www.designerwallcoverings.com/collections/whimsical-wallcoverings
-- SKUs DIG-92001-25 … DIG-92021-25; product-id map in `../data/staged-shopify.json`; all 21 verified `active` with live handles (Admin API read 2026-07-23).
+- SKUs DIG-92001-25 … DIG-92021-25; product-id map in `../data/staged-shopify.json`; 20 of the original 21 `active` with live handles — **DIG-92005-25 (Pharmacy Follies · Aubergine Apothecary) archived 2026-07-23** and removed from the collection (Admin API read 2026-07-23).
 
 ## Package index
 
 | Asset | Path |
 |---|---|
-| Launch reel (9:16, 28s, 10 designs + title cards) | `~/Videos/whimsical-wallcoverings-launch-reel-20260723.mp4` |
+| Launch reel (9:16, 28s; as-built with 10 designs — still includes Pharmacy Follies, archived 7/23; rebuild `build_launch_reel.sh` for a 9-design cut) | `~/Videos/whimsical-wallcoverings-launch-reel-20260723.mp4` |
 | Reel build script (reproducible, $0 local) | `../scripts/build_launch_reel.sh` |
 | Reel caption drafts (3 options, IG/TikTok) | `marketing/reel-captions.md` |
 | IG 9-post grid plan + 3 story concepts | `marketing/ig-plan.md` |
-| Pinterest board + 10 pin drafts | `marketing/pinterest-plan.md` |
+| Pinterest board + 9 pin drafts | `marketing/pinterest-plan.md` |
 | Pinterest pin images (2:3, 1000x1500) | `marketing/pins/*.jpg` (10 files) |
 
 The reel also appears in the video gallery at http://127.0.0.1:9763 (scans ~/Videos).
@@ -59,7 +59,7 @@ The reel also appears in the video gallery at http://127.0.0.1:9763 (scans ~/Vid
 | DIG-92002-25 | Tigris Nocturne · Onyx & Chalk | tigris-nocturne-onyx-chalk-whimsical-wallcoverings |
 | DIG-92003-25 | Wilderness Waltz · Ink on Chalk | wilderness-waltz-ink-on-chalk-whimsical-wallcoverings |
 | DIG-92004-25 | Halo Hypnosis · Silver & Dove | halo-hypnosis-silver-dove-whimsical-wallcoverings |
-| DIG-92005-25 | Pharmacy Follies · Aubergine Apothecary | pharmacy-follies-aubergine-apothecary-whimsical-wallcoverings |
+| DIG-92005-25 | ~~Pharmacy Follies · Aubergine Apothecary~~ — **ARCHIVED 2026-07-23** (removed from collection) | pharmacy-follies-aubergine-apothecary-whimsical-wallcoverings |
 | DIG-92006-25 | Cactus Cathedral · Blush & Alabaster | cactus-cathedral-blush-alabaster-whimsical-wallcoverings |
 | DIG-92007-25 | Cumulus Court · Storm & Dove | cumulus-court-storm-dove-whimsical-wallcoverings |
 | DIG-92008-25 | Mushroom Metropolis · Eucalyptus Mist | mushroom-metropolis-eucalyptus-mist-whimsical-wallcoverings |
@@ -111,7 +111,7 @@ Create the board + upload the 10 pins per `marketing/pinterest-plan.md` (images
 - 1:1 and 16:9 reel variants (same script, different geometry) for LinkedIn/YouTube.
 - Room-setting renders for the 9 grid designs (`room-setting-generator`) — would make the feed images stronger than flat tiles; Gemini cost ~$0.04-0.10 total, quote before running.
 - Constant Contact launch mailer via MCC (:9820 draft API) — **outbound send is compliance-gated** (CAN-SPAM via vp-compliance-policy) and needs Steve's explicit list-send go; drafting is safe.
-- New Arrivals tag sync so the 21 appear in the New Arrivals collection (`new-arrivals-rotator` / daily tag cron).
+- New Arrivals tag sync so the 20 appear in the New Arrivals collection (`new-arrivals-rotator` / daily tag cron).
 
 ## Compliance notes
 
diff --git a/marketing/ig-plan.md b/marketing/ig-plan.md
index bae9013..8275534 100644
--- a/marketing/ig-plan.md
+++ b/marketing/ig-plan.md
@@ -1,7 +1,7 @@
 # Whimsical Wallcoverings — Instagram Launch Grid Plan (9 posts + 3 stories)
 
 **Status: DRAFT — nothing scheduled or posted. Steve gives the go.**
-Line: Whimsical Wallcoverings · 21 original designs · DW Bespoke Studio · $195/roll, samples $4.25 · digitally printed to order · 24" x 25" repeat.
+Line: Whimsical Wallcoverings · 20 original designs · DW Bespoke Studio · $195/roll, samples $4.25 · digitally printed to order · 24" x 25" repeat.
 Collection URL: https://www.designerwallcoverings.com/collections/whimsical-wallcoverings
 
 Voice: luxe-playful, editorial. Hard rules applied: "Wallcovering(s)" only — never the W-word for paper; no inspiration-source mentions.
@@ -16,7 +16,7 @@ IG shows the newest post top-left, so **post in reverse slot order** (Post 1 = S
 | 2 | Cumulus Court · Storm & Dove | output/print/dream-clouds-v4-nano.png | soft |
 | 3 | Pineapple Palazzo · Noir & Silver | output/print/golden-pineapple-v5-nano.png | dark metallic |
 | 4 | Mushroom Metropolis · Eucalyptus Mist | output/print/fungi-skyline-v1-nano.png | soft green |
-| 5 | LINE CARD — "Whimsical Wallcoverings / 21 original designs" (reuse the reel intro card frame) | scripts/build_launch_reel.sh intro card | anchor |
+| 5 | LINE CARD — "Whimsical Wallcoverings / 20 original designs" (reuse the reel intro card frame) | scripts/build_launch_reel.sh intro card | anchor |
 | 6 | Saurian Empire · Fog & Bone | output/print/lost-continent-v4-nano.png | soft fog |
 | 7 | Cosmodrome Circus · Graphite Static | output/print/galaxy-bots-v1-nano.png | dark |
 | 8 | Velvet Ray Ballet · Dusty Rose Wash | output/print/ray-shadow-v4-nano.png | blush |
@@ -28,7 +28,7 @@ Shared hashtag set (append to each caption, trim to taste):
 ## Captions (per slot)
 
 **Slot 1 — Tigris Nocturne · Onyx & Chalk**
-> A folk tiger pacing a field of stars. Tigris Nocturne opens the Whimsical Wallcoverings collection — 21 original designs drawn in our own studio and digitally printed to order. Onyx & Chalk, 24" repeat. Samples $4.25 — link in bio.
+> A folk tiger pacing a field of stars. Tigris Nocturne opens the Whimsical Wallcoverings collection — 20 original designs drawn in our own studio and digitally printed to order. Onyx & Chalk, 24" repeat. Samples $4.25 — link in bio.
 
 **Slot 2 — Cumulus Court · Storm & Dove**
 > Weather, but make it upholstered. Cumulus Court drifts graphic clouds across a Storm & Dove sky — calm enough for a bedroom, witty enough for a powder room. Printed to order by DW Bespoke Studio.
@@ -40,7 +40,7 @@ Shared hashtag set (append to each caption, trim to taste):
 > A city built entirely of mushrooms. Mushroom Metropolis in Eucalyptus Mist is proof that a serious room can keep a sense of humor. Sample it for $4.25 before you commit the wall.
 
 **Slot 5 — LINE CARD (center anchor)**
-> Introducing Whimsical Wallcoverings — a new house line from Designer Wallcoverings. 21 original designs, drawn flat in a screen-print hand, digitally printed to order on demand. No minimums to dream on: every pattern samples at $4.25. Explore the full collection — link in bio.
+> Introducing Whimsical Wallcoverings — a new house line from Designer Wallcoverings. 20 original designs, drawn flat in a screen-print hand, digitally printed to order on demand. No minimums to dream on: every pattern samples at $4.25. Explore the full collection — link in bio.
 
 **Slot 6 — Saurian Empire · Fog & Bone**
 > The Jurassic, redrawn for a very good nursery. Saurian Empire in Fog & Bone keeps its dinosaurs quiet-luxury neutral — bones, ferns, and all. Kids' rooms deserve real design.
@@ -56,9 +56,9 @@ Shared hashtag set (append to each caption, trim to taste):
 
 ## Story concepts (3)
 
-1. **"Name Game" poll series** — 5 frames, one design each (Tigris Nocturne, Pharmacy Follies, Automaton Waltz, Serpent Lagoon, Anemone Opera). Frame shows a tight crop; poll sticker: "What would YOU call this one?" with our real name revealed on the next frame + product link sticker. Drives replies + saves.
+1. **"Name Game" poll series** — 4 frames, one design each (Tigris Nocturne, Automaton Waltz, Serpent Lagoon, Anemone Opera). Frame shows a tight crop; poll sticker: "What would YOU call this one?" with our real name revealed on the next frame + product link sticker. Drives replies + saves.
 2. **"$4.25 gets you this" sample tap-through** — 6 rapid frames of print-master crops with a price sticker ($4.25 sample) and link sticker straight to each product page. Ends on the collection link frame. Conversion-focused.
-3. **"Printed to order, drawn in-house" studio story** — 4 frames: flat tile art → 24" x 25" repeat callout → roll mockup → "21 originals, zero reprints of anyone else" line card with collection link. Positions the line as original studio work (no source mentions, ever).
+3. **"Printed to order, drawn in-house" studio story** — 4 frames: flat tile art → 24" x 25" repeat callout → roll mockup → "20 originals, zero reprints of anyone else" line card with collection link. Positions the line as original studio work (no source mentions, ever).
 
 ## Mechanics
 
diff --git a/marketing/pinterest-plan.md b/marketing/pinterest-plan.md
index ce1d4b5..39a8e3f 100644
--- a/marketing/pinterest-plan.md
+++ b/marketing/pinterest-plan.md
@@ -7,7 +7,7 @@
 ## Board
 
 - **Board name:** Whimsical Wallcoverings — Playful Maximalist Designs
-- **Board description:** Original whimsical wallpaper and wallcovering designs from Designer Wallcoverings' in-house studio. 21 playful, maximalist patterns — folk tigers, toy robots, dinosaurs, mushroom cities — digitally printed to order with a 24" x 25" repeat. Perfect for kids' rooms, nurseries, powder rooms, and statement walls. Samples $4.25.
+- **Board description:** Original whimsical wallpaper and wallcovering designs from Designer Wallcoverings' in-house studio. 20 playful, maximalist patterns — folk tigers, toy robots, dinosaurs, mushroom cities — digitally printed to order with a 24" x 25" repeat. Perfect for kids' rooms, nurseries, powder rooms, and statement walls. Samples $4.25.
 - **Board URL slug suggestion:** `whimsical-wallcoverings`
 - **Sections (optional):** Kids' Rooms & Nurseries · Powder Rooms & Entries · Dark & Moody · Soft & Serene
 
@@ -19,16 +19,16 @@
 cd ~/Projects/wild-wallcoverings
 mkdir -p marketing/pins
 for f in astral-tiger-v1 galaxy-bots-v1 golden-pineapple-v5 fungi-skyline-v1 \
-         lost-continent-v4 daily-dose-v1 dream-clouds-v4 robot-parade-v9 \
+         lost-continent-v4 dream-clouds-v4 robot-parade-v9 \
          ray-shadow-v4 lagoon-legends-v4; do
   magick "output/print/${f}-nano.png" -resize "1000x1500^" -gravity center \
     -extent 1000x1500 -quality 92 "marketing/pins/${f}-pin.jpg"
 done
 ```
 
-(All chosen files are `-nano` except moonrise-ikat, which is not in the pin ten.)
+(All chosen files are `-nano` except moonrise-ikat, which is not in the nine pins.)
 
-## 10 pin drafts
+## 9 pin drafts
 
 Base URL: `https://www.designerwallcoverings.com/products/<handle>`
 
@@ -39,11 +39,10 @@ Base URL: `https://www.designerwallcoverings.com/products/<handle>`
 | 3 | Pineapple Palazzo · Noir & Silver | golden-pineapple-v5-pin.jpg | Black & Silver Pineapple Wallcovering — Maximalist Entry | pineapple-palazzo-noir-silver-whimsical-wallcoverings |
 | 4 | Mushroom Metropolis · Eucalyptus Mist | fungi-skyline-v1-pin.jpg | Mushroom City Wallcovering — Playful Green Pattern | mushroom-metropolis-eucalyptus-mist-whimsical-wallcoverings |
 | 5 | Saurian Empire · Fog & Bone | lost-continent-v4-pin.jpg | Neutral Dinosaur Wallcovering for Nurseries — Fog & Bone | saurian-empire-fog-bone-whimsical-wallcoverings |
-| 6 | Pharmacy Follies · Aubergine Apothecary | daily-dose-v1-pin.jpg | Pop Art Capsule Wallcovering — Aubergine Apothecary | pharmacy-follies-aubergine-apothecary-whimsical-wallcoverings |
-| 7 | Cumulus Court · Storm & Dove | dream-clouds-v4-pin.jpg | Graphic Cloud Wallcovering — Calm Bedroom Pattern | cumulus-court-storm-dove-whimsical-wallcoverings |
-| 8 | Automaton Waltz · Silver & Chalk | robot-parade-v9-pin.jpg | Vintage Toy Robot Wallcovering — Kids' Room Classic | automaton-waltz-silver-chalk-whimsical-wallcoverings |
-| 9 | Velvet Ray Ballet · Dusty Rose Wash | ray-shadow-v4-pin.jpg | Dusty Rose Textural Wallcovering — Ocean-Inspired | velvet-ray-ballet-dusty-rose-wash-whimsical-wallcoverings |
-| 10 | Serpent Lagoon · Sea Glass | lagoon-legends-v4-pin.jpg | Sea Glass Lake-Monster Wallcovering — Playful Myth | serpent-lagoon-sea-glass-whimsical-wallcoverings |
+| 6 | Cumulus Court · Storm & Dove | dream-clouds-v4-pin.jpg | Graphic Cloud Wallcovering — Calm Bedroom Pattern | cumulus-court-storm-dove-whimsical-wallcoverings |
+| 7 | Automaton Waltz · Silver & Chalk | robot-parade-v9-pin.jpg | Vintage Toy Robot Wallcovering — Kids' Room Classic | automaton-waltz-silver-chalk-whimsical-wallcoverings |
+| 8 | Velvet Ray Ballet · Dusty Rose Wash | ray-shadow-v4-pin.jpg | Dusty Rose Textural Wallcovering — Ocean-Inspired | velvet-ray-ballet-dusty-rose-wash-whimsical-wallcoverings |
+| 9 | Serpent Lagoon · Sea Glass | lagoon-legends-v4-pin.jpg | Sea Glass Lake-Monster Wallcovering — Playful Myth | serpent-lagoon-sea-glass-whimsical-wallcoverings |
 
 ## Pin SEO descriptions
 
@@ -52,11 +51,10 @@ Base URL: `https://www.designerwallcoverings.com/products/<handle>`
 3. **Pineapple Palazzo** — The welcome pineapple, after dark. Black and silver maximalist wallpaper for entries and powder rooms. An original whimsical wallcovering design, digitally printed to order. $195/roll, $4.25 samples.
 4. **Mushroom Metropolis** — A skyline built of mushrooms in Eucalyptus Mist. Whimsical wallpaper for playrooms, nurseries, and reading nooks — an original wallpaper design from our in-house studio, printed to order as a premium wallcovering.
 5. **Saurian Empire** — Dinosaur wallpaper, quiet-luxury edition. Fog & Bone neutrals make this playful wallcovering nursery-calm and design-forward. Original kids room wallpaper design, digitally printed to order.
-6. **Pharmacy Follies** — Pop-art capsules in Aubergine Apothecary. Bold whimsical wallpaper for powder rooms and bar corners — an original maximalist wallcovering, printed to order with a 24" x 25" repeat.
-7. **Cumulus Court** — Graphic clouds in Storm & Dove. Calm, whimsical wallpaper for bedrooms and nurseries; an original wallcovering design printed to order. Playful wallpaper that still soothes.
-8. **Automaton Waltz** — Vintage wind-up robots on parade. Classic kids room wallpaper reimagined as an original, made-to-order wallcovering in Silver & Chalk. Playful wallpaper with mid-century manners.
-9. **Velvet Ray Ballet** — The spotted skin of an eagle ray, washed in dusty rose. Textural whimsical wallpaper for bedrooms and dressing rooms — an original wallcovering design, digitally printed to order.
-10. **Serpent Lagoon** — Mythic lake monsters in Sea Glass. Original playful wallpaper for bathrooms and kids' spaces — a whimsical wallcovering printed to order by Designer Wallcoverings.
+6. **Cumulus Court** — Graphic clouds in Storm & Dove. Calm, whimsical wallpaper for bedrooms and nurseries; an original wallcovering design printed to order. Playful wallpaper that still soothes.
+7. **Automaton Waltz** — Vintage wind-up robots on parade. Classic kids room wallpaper reimagined as an original, made-to-order wallcovering in Silver & Chalk. Playful wallpaper with mid-century manners.
+8. **Velvet Ray Ballet** — The spotted skin of an eagle ray, washed in dusty rose. Textural whimsical wallpaper for bedrooms and dressing rooms — an original wallcovering design, digitally printed to order.
+9. **Serpent Lagoon** — Mythic lake monsters in Sea Glass. Original playful wallpaper for bathrooms and kids' spaces — a whimsical wallcovering printed to order by Designer Wallcoverings.
 
 Every pin links to its product URL above; add the collection URL (https://www.designerwallcoverings.com/collections/whimsical-wallcoverings) as the board's featured link.
 
diff --git a/marketing/reel-captions.md b/marketing/reel-captions.md
index 39a2415..308625e 100644
--- a/marketing/reel-captions.md
+++ b/marketing/reel-captions.md
@@ -5,19 +5,19 @@
 
 ## Option A — Editorial launch (IG lead)
 
-> Introducing Whimsical Wallcoverings. 21 original designs from our in-house studio — folk tigers, toy robots, mushroom cities, dinosaur empires — each drawn flat in a screen-print hand and digitally printed to order. 24" x 25" repeat. $195/roll, samples $4.25. The full collection is live — link in bio.
+> Introducing Whimsical Wallcoverings. 20 original designs from our in-house studio — folk tigers, toy robots, mushroom cities, dinosaur empires — each drawn flat in a screen-print hand and digitally printed to order. 24" x 25" repeat. $195/roll, samples $4.25. The full collection is live — link in bio.
 >
 > #wallcoverings #wallcovering #interiordesign #maximalistdecor #playfulinteriors #patternplay #kidsroomdesign #nurserydecor #madetoorder #surfacepattern #statementwalls #interiorinspo #designtrade #homedecorideas #designerwallcoverings
 
 ## Option B — Playful hook (IG/TikTok crossover)
 
-> Your walls called. They're bored. 🐅🤖🍄 21 brand-new original patterns just landed — tigers among stars, robots in space, a city made of mushrooms — all printed to order, all sampling at $4.25. Which one is your room? Watch to the end and tell us.
+> Your walls called. They're bored. 🐅🤖🍄 20 brand-new original patterns just landed — tigers among stars, robots in space, a city made of mushrooms — all printed to order, all sampling at $4.25. Which one is your room? Watch to the end and tell us.
 >
 > #wallcoverings #maximalistdecor #playfulinteriors #patternplay #kidsroomdesign #homedecor #madetoorder #interiordesign
 
 ## Option C — Trend-aware (TikTok lead)
 
-> POV: you asked for "fun but expensive-looking" and we drew 21 originals from scratch. Whimsical Wallcoverings — new house line, printed to order, 24-inch repeat, samples for the price of a latte. Designers: the trade program applies. Everyone else: pick a favorite before your client does.
+> POV: you asked for "fun but expensive-looking" and we drew 20 originals from scratch. Whimsical Wallcoverings — new house line, printed to order, 24-inch repeat, samples for the price of a latte. Designers: the trade program applies. Everyone else: pick a favorite before your client does.
 >
 > #wallcoverings #interiordesigntrends #maximalism #patterndesign #kidsroominspo #madetoorder #designtok #homedecor
 
diff --git a/scripts/build_launch_reel.sh b/scripts/build_launch_reel.sh
index a56b1b6..987c9d0 100755
--- a/scripts/build_launch_reel.sh
+++ b/scripts/build_launch_reel.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 # Whimsical Wallcoverings launch reel — 9:16 1080x1920, local ImageMagick + ffmpeg, $0.
-# 10 hero designs from output/print/ + intro/outro cards, Didot/Avenir type,
+# 9 hero designs from output/print/ + intro/outro cards, Didot/Avenir type,
 # bottom gradient band with design name + colorway. Draft-only: writes MP4
 # to ~/Videos/, posts NOTHING.
 # (Type is rendered by ImageMagick because the brew ffmpeg build lacks drawtext.)
@@ -13,7 +13,7 @@ AVENIR="/System/Library/Fonts/Avenir Next.ttc"
 W=1080; H=1920; DUR=2.8; XF=0.5
 
 # Lineup: Steve's approved order from data/reel-lineup.json (file|Name|Colorway),
-# else the default 10 below. Written by the marketing approval viewer.
+# else the default 9 below. Written by the marketing approval viewer.
 SLIDES=()
 LINEUP="$ROOT/data/reel-lineup.json"
 if [ -f "$LINEUP" ]; then
@@ -28,7 +28,6 @@ SLIDES=(
   "golden-pineapple-v5-nano.png|Pineapple Palazzo|Noir & Silver"
   "fungi-skyline-v1-nano.png|Mushroom Metropolis|Eucalyptus Mist"
   "lost-continent-v4-nano.png|Saurian Empire|Fog & Bone"
-  "daily-dose-v1-nano.png|Pharmacy Follies|Aubergine Apothecary"
   "night-jungle-v6-nano.png|Midnight Menagerie|Ink Jungle"
   "robot-parade-v9-nano.png|Automaton Waltz|Silver & Chalk"
   "ray-shadow-v4-nano.png|Velvet Ray Ballet|Dusty Rose Wash"
@@ -46,7 +45,7 @@ magick -size ${W}x${H} xc:"#161618" \
   -annotate +0+780 "Whimsical" \
   -annotate +0+950 "Wallcoverings" \
   -font "$AVENIR" -pointsize 40 -fill "#B9B0A2" \
-  -annotate +0+1200 "21 original designs. One playful house line." \
+  -annotate +0+1200 "20 original designs. One playful house line." \
   "$WORK/slide00.png"
 
 # --- design slides ---

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