`marketing/ig-plan.md`

68 lines
# Whimsical Wallcoverings — Instagram Launch Grid Plan (9 posts + 3 stories)

**Status: DRAFT — nothing scheduled or posted. Steve gives the go.**
Line: Whimsical Wallcoverings · 20 original designs · DW Bespoke Studio · $195/roll, samples $4.25 · digitally printed to order · 24" x 25" repeat.
Collection URL: https://www.designerwallcoverings.com/collections/whimsical-wallcoverings

Voice: luxe-playful, editorial. Hard rules applied: "Wallcovering(s)" only — never the W-word for paper; no inspiration-source mentions.

## The grid (final profile layout)

IG shows the newest post top-left, so **post in reverse slot order** (Post 1 = Slot 9 … Post 9 = Slot 1). Final layout alternates dark/soft tiles in a checkerboard with the line card anchoring the center.

| Slot | Design · Colorway | Source image (print master) | Tone |
|---|---|---|---|
| 1 | Tigris Nocturne · Onyx & Chalk | output/print/astral-tiger-v1-nano.png | dark hero |
| 2 | Cumulus Court · Storm & Dove | output/print/dream-clouds-v4-nano.png | soft |
| 3 | Pineapple Palazzo · Noir & Silver | output/print/golden-pineapple-v5-nano.png | dark metallic |
| 4 | Mushroom Metropolis · Eucalyptus Mist | output/print/fungi-skyline-v1-nano.png | soft green |
| 5 | LINE CARD — "Whimsical Wallcoverings / 20 original designs" (reuse the reel intro card frame) | scripts/build_launch_reel.sh intro card | anchor |
| 6 | Saurian Empire · Fog & Bone | output/print/lost-continent-v4-nano.png | soft fog |
| 7 | Cosmodrome Circus · Graphite Static | output/print/galaxy-bots-v1-nano.png | dark |
| 8 | Velvet Ray Ballet · Dusty Rose Wash | output/print/ray-shadow-v4-nano.png | blush |
| 9 | Regatta Royale · Hunter & Chalk | output/print/regatta-day-v6-nano.png | deep green |

Shared hashtag set (append to each caption, trim to taste):
`#wallcoverings #wallcovering #interiordesign #maximalistdecor #playfulinteriors #patternplay #kidsroomdesign #nurserydecor #madetoorder #surfacepattern #interiorinspo #designtrade #statementwalls #homedecor #designerwallcoverings`

## Captions (per slot)

**Slot 1 — Tigris Nocturne · Onyx & Chalk**
> A folk tiger pacing a field of stars. Tigris Nocturne opens the Whimsical Wallcoverings collection — 20 original designs drawn in our own studio and digitally printed to order. Onyx & Chalk, 24" repeat. Samples $4.25 — link in bio.

**Slot 2 — Cumulus Court · Storm & Dove**
> Weather, but make it upholstered. Cumulus Court drifts graphic clouds across a Storm & Dove sky — calm enough for a bedroom, witty enough for a powder room. Printed to order by DW Bespoke Studio.

**Slot 3 — Pineapple Palazzo · Noir & Silver**
> The classic symbol of welcome, gone after-dark. Pineapple Palazzo in Noir & Silver turns an entry hall into an event. $195/roll, printed to order.

**Slot 4 — Mushroom Metropolis · Eucalyptus Mist**
> A city built entirely of mushrooms. Mushroom Metropolis in Eucalyptus Mist is proof that a serious room can keep a sense of humor. Sample it for $4.25 before you commit the wall.

**Slot 5 — LINE CARD (center anchor)**
> Introducing Whimsical Wallcoverings — a new house line from Designer Wallcoverings. 20 original designs, drawn flat in a screen-print hand, digitally printed to order on demand. No minimums to dream on: every pattern samples at $4.25. Explore the full collection — link in bio.

**Slot 6 — Saurian Empire · Fog & Bone**
> The Jurassic, redrawn for a very good nursery. Saurian Empire in Fog & Bone keeps its dinosaurs quiet-luxury neutral — bones, ferns, and all. Kids' rooms deserve real design.

**Slot 7 — Cosmodrome Circus · Graphite Static**
> Robots. In space. On your walls. Cosmodrome Circus in Graphite Static is the maximalist's answer to a boring den. 24" x 25" repeat, printed to order.

**Slot 8 — Velvet Ray Ballet · Dusty Rose Wash**
> Pattern borrowed from the sea floor: the spotted skin of an eagle ray, washed in dusty rose. Velvet Ray Ballet reads as texture from across the room and as a story up close.

**Slot 9 — Regatta Royale · Hunter & Chalk**
> Vintage speedboats at full throttle across a hunter-green harbor. Regatta Royale is the study/club-room pattern your project has been waiting for. Trade inquiries welcome.

## Story concepts (3)

1. **"Name Game" poll series** — 4 frames, one design each (Tigris Nocturne, Automaton Waltz, Serpent Lagoon, Anemone Opera). Frame shows a tight crop; poll sticker: "What would YOU call this one?" with our real name revealed on the next frame + product link sticker. Drives replies + saves.
2. **"$4.25 gets you this" sample tap-through** — 6 rapid frames of print-master crops with a price sticker ($4.25 sample) and link sticker straight to each product page. Ends on the collection link frame. Conversion-focused.
3. **"Printed to order, drawn in-house" studio story** — 4 frames: flat tile art → 24" x 25" repeat callout → roll mockup → "20 originals, zero reprints of anyone else" line card with collection link. Positions the line as original studio work (no source mentions, ever).

## Mechanics

- Posting channel: Norma instagram-agent on http://127.0.0.1:9810 (Meta Graph Content Publishing API). All posts stay DRAFT until Steve's go — see marketing/README.md for the exact fire commands.
- Feed images: use the print masters center-cropped square (1080x1080) or 4:5 (1080x1350). 4:5 recommended for feed reach.
- First comment: drop the product URL for each slot's design (URLs indexed in marketing/pinterest-plan.md table).