`marketing/pinterest-plan.md`

64 lines
# Whimsical Wallcoverings — Pinterest Launch Plan

**Status: DRAFT — no board created, no pins published. Steve gives the go.**

> Keyword note: pin titles/descriptions below include the search keywords Steve specified for pin SEO (e.g. "whimsical wallpaper", "maximalist wallpaper") because that is what shoppers type into Pinterest search. This is a deliberate, Steve-directed exception to the house "wallcoverings-only" copy rule, confined to Pinterest SEO fields. Brand-voice sentences still lead with "wallcovering." Confirm at go-live.

## Board

- **Board name:** Whimsical Wallcoverings — Playful Maximalist Designs
- **Board description:** Original whimsical wallpaper and wallcovering designs from Designer Wallcoverings' in-house studio. 20 playful, maximalist patterns — folk tigers, toy robots, dinosaurs, mushroom cities — digitally printed to order with a 24" x 25" repeat. Perfect for kids' rooms, nurseries, powder rooms, and statement walls. Samples $4.25.
- **Board URL slug suggestion:** `whimsical-wallcoverings`
- **Sections (optional):** Kids' Rooms & Nurseries · Powder Rooms & Entries · Dark & Moody · Soft & Serene

## Pin image spec

2:3 vertical, 1000x1500. Generate from print masters:

```bash
cd ~/Projects/wild-wallcoverings
mkdir -p marketing/pins
for f in astral-tiger-v1 galaxy-bots-v1 golden-pineapple-v5 fungi-skyline-v1 \
         lost-continent-v4 dream-clouds-v4 robot-parade-v9 \
         ray-shadow-v4 lagoon-legends-v4; do
  magick "output/print/${f}-nano.png" -resize "1000x1500^" -gravity center \
    -extent 1000x1500 -quality 92 "marketing/pins/${f}-pin.jpg"
done
```

(All chosen files are `-nano` except moonrise-ikat, which is not in the nine pins.)

## 9 pin drafts

Base URL: `https://www.designerwallcoverings.com/products/<handle>`

| # | Design | Pin image | Pin title | Product URL handle |
|---|---|---|---|---|
| 1 | Tigris Nocturne · Onyx & Chalk | astral-tiger-v1-pin.jpg | Whimsical Tiger Wallcovering — Folk Art Stars, Onyx & Chalk | tigris-nocturne-onyx-chalk-whimsical-wallcoverings |
| 2 | Cosmodrome Circus · Graphite Static | galaxy-bots-v1-pin.jpg | Space Robot Wallcovering for Kids' Rooms — Graphite | cosmodrome-circus-graphite-static-whimsical-wallcoverings |
| 3 | Pineapple Palazzo · Noir & Silver | golden-pineapple-v5-pin.jpg | Black & Silver Pineapple Wallcovering — Maximalist Entry | pineapple-palazzo-noir-silver-whimsical-wallcoverings |
| 4 | Mushroom Metropolis · Eucalyptus Mist | fungi-skyline-v1-pin.jpg | Mushroom City Wallcovering — Playful Green Pattern | mushroom-metropolis-eucalyptus-mist-whimsical-wallcoverings |
| 5 | Saurian Empire · Fog & Bone | lost-continent-v4-pin.jpg | Neutral Dinosaur Wallcovering for Nurseries — Fog & Bone | saurian-empire-fog-bone-whimsical-wallcoverings |
| 6 | Cumulus Court · Storm & Dove | dream-clouds-v4-pin.jpg | Graphic Cloud Wallcovering — Calm Bedroom Pattern | cumulus-court-storm-dove-whimsical-wallcoverings |
| 7 | Automaton Waltz · Silver & Chalk | robot-parade-v9-pin.jpg | Vintage Toy Robot Wallcovering — Kids' Room Classic | automaton-waltz-silver-chalk-whimsical-wallcoverings |
| 8 | Velvet Ray Ballet · Dusty Rose Wash | ray-shadow-v4-pin.jpg | Dusty Rose Textural Wallcovering — Ocean-Inspired | velvet-ray-ballet-dusty-rose-wash-whimsical-wallcoverings |
| 9 | Serpent Lagoon · Sea Glass | lagoon-legends-v4-pin.jpg | Sea Glass Lake-Monster Wallcovering — Playful Myth | serpent-lagoon-sea-glass-whimsical-wallcoverings |

## Pin SEO descriptions

1. **Tigris Nocturne** — Whimsical wallpaper meets fine wallcovering: a folk-art tiger paces a starfield in Onyx & Chalk. An original wallpaper design from Designer Wallcoverings' studio, digitally printed to order with a 24" repeat. Maximalist wallpaper energy, trade-grade quality. Samples $4.25.
2. **Cosmodrome Circus** — Robots in outer space! Playful wallpaper for kids' rooms, dens, and brave offices. Original wallpaper design in Graphite Static — a whimsical wallcovering printed to order. Kids room wallpaper that grows up well.
3. **Pineapple Palazzo** — The welcome pineapple, after dark. Black and silver maximalist wallpaper for entries and powder rooms. An original whimsical wallcovering design, digitally printed to order. $195/roll, $4.25 samples.
4. **Mushroom Metropolis** — A skyline built of mushrooms in Eucalyptus Mist. Whimsical wallpaper for playrooms, nurseries, and reading nooks — an original wallpaper design from our in-house studio, printed to order as a premium wallcovering.
5. **Saurian Empire** — Dinosaur wallpaper, quiet-luxury edition. Fog & Bone neutrals make this playful wallcovering nursery-calm and design-forward. Original kids room wallpaper design, digitally printed to order.
6. **Cumulus Court** — Graphic clouds in Storm & Dove. Calm, whimsical wallpaper for bedrooms and nurseries; an original wallcovering design printed to order. Playful wallpaper that still soothes.
7. **Automaton Waltz** — Vintage wind-up robots on parade. Classic kids room wallpaper reimagined as an original, made-to-order wallcovering in Silver & Chalk. Playful wallpaper with mid-century manners.
8. **Velvet Ray Ballet** — The spotted skin of an eagle ray, washed in dusty rose. Textural whimsical wallpaper for bedrooms and dressing rooms — an original wallcovering design, digitally printed to order.
9. **Serpent Lagoon** — Mythic lake monsters in Sea Glass. Original playful wallpaper for bathrooms and kids' spaces — a whimsical wallcovering printed to order by Designer Wallcoverings.

Every pin links to its product URL above; add the collection URL (https://www.designerwallcoverings.com/collections/whimsical-wallcoverings) as the board's featured link.

## Publishing mechanics

Pinterest is **manual** for now (no DW Pinterest API app): create the board in the DW Pinterest business account, upload `marketing/pins/*.jpg`, paste titles + descriptions + destination links from this file. Products are already flowing to the Pinterest sales channel via Shopify (publication 44234276915), so product rich pins will attach price data automatically.