`marketing/reel-captions.md`

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# Launch Reel — Caption Drafts (3 options)

**Reel file:** `~/Videos/whimsical-wallcoverings-launch-reel-20260723.mp4` (9:16, 1080x1920, 28s, 10 designs + intro/outro)
**Status: DRAFT — not posted, not scheduled.**

## Option A — Editorial launch (IG lead)

> Introducing Whimsical Wallcoverings. 20 original designs from our in-house studio — folk tigers, toy robots, mushroom cities, dinosaur empires — each drawn flat in a screen-print hand and digitally printed to order. 24" x 25" repeat. $195/roll, samples $4.25. The full collection is live — link in bio.
>
> #wallcoverings #wallcovering #interiordesign #maximalistdecor #playfulinteriors #patternplay #kidsroomdesign #nurserydecor #madetoorder #surfacepattern #statementwalls #interiorinspo #designtrade #homedecorideas #designerwallcoverings

## Option B — Playful hook (IG/TikTok crossover)

> Your walls called. They're bored. 🐅🤖🍄 20 brand-new original patterns just landed — tigers among stars, robots in space, a city made of mushrooms — all printed to order, all sampling at $4.25. Which one is your room? Watch to the end and tell us.
>
> #wallcoverings #maximalistdecor #playfulinteriors #patternplay #kidsroomdesign #homedecor #madetoorder #interiordesign

## Option C — Trend-aware (TikTok lead)

> POV: you asked for "fun but expensive-looking" and we drew 20 originals from scratch. Whimsical Wallcoverings — new house line, printed to order, 24-inch repeat, samples for the price of a latte. Designers: the trade program applies. Everyone else: pick a favorite before your client does.
>
> #wallcoverings #interiordesigntrends #maximalism #patterndesign #kidsroominspo #madetoorder #designtok #homedecor

Notes:
- Option A pairs with the reel as the collection announcement; B/C are re-post angles for days 2-5.
- First comment on any platform: https://www.designerwallcoverings.com/collections/whimsical-wallcoverings
- The reel opens on the intro card (real poster frame in-feed — per the standing rule after the blank-until-tap format was killed).