`social/LAUNCH-PACK.md`

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# Beverly Hills Videos — Social Launch Pack

Built by three parallel platform agents (YouTube · Instagram · TikTok), merged here.
Brand: elegant editorial video guide to Beverly Hills. Palette: cream `#F5F0E6` · ink `#1A1A1A` · deep-green `#0F3D2E` · gold `#B8945A`. Type: Cormorant Garamond. Goal: build audience → drive traffic to **beverlyhillsvideos.com** (AdSense-monetized).

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## Shared decisions (all three agents converged)

1. **Handle:** grab **@beverlyhillsvideos** on all three platforms the same day (exact domain match). Fallbacks: `@beverlyhills.videos`, `@bevhillsvideos`, `@bhvideos`. *Each must be manually checked for availability at signup — none is confirmed.*
2. **Link-in-bio:** a **single native link straight to beverlyhillsvideos.com** — NOT Linktree. Revenue is on-domain AdSense; every extra hop leaks the click. (IG allows up to 5 native links → point them at Home / Map / Films / newest article.)
3. **Avatar:** a **monogram** (gold "BHV" or "BH" in Cormorant on deep-green/cream), not a photo — must read at 40px. Same avatar on all three platforms.
4. **Assets:** landscape 16:9 films → YouTube long-form + embeds; **9:16 vertical films** → IG Reels + TikTok + YouTube Shorts (already rendering to `public/video/vertical/`).
5. **Top growth lever:** **Collab-post each Restaurant Film with the restaurant's own handle** — the film lands on both grids, reaching exactly the right diners, free.
6. **Cross-post the same vertical everywhere** (native uploads, watermark-free) to 3× reach off one production cost.

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## Per-platform quick reference

### YouTube — "Beverly Hills Videos"
- **Description:** insider film guide; front-load "Beverly Hills / Restaurant Films / dining"; link to site.
- **Banner:** 2560×1440, keep all text in the central **1546×423 safe zone**.
- **Format:** each ~20s film as long-form **and** as a 9:16 Short; build themed compilations ("5 Best Steakhouses in Beverly Hills") for watch-time + search.
- **Playlists (day 1):** Restaurant Films · Where to Eat · Rodeo Drive · Hotels · Arts · Wellness · City Guide.
- **Cadence:** 3–4 Shorts/week (Tue/Thu/Sat) + 1 long-form/week (Fri).

### Instagram — "Beverly Hills Videos · Dining & Luxury"
- **Bio (≤150):** "The insider's film guide to Beverly Hills. Restaurant Films · Rodeo Drive · Five-star stays ↓ Explore the map & city guides"
- **Grid:** checkerboard of film covers + Cormorant title-card stills → reads as a magazine spread.
- **Cadence:** 3 Reels + 2 carousels/week + near-daily Stories; flagship film Tue & Fri ~11–1 / 6–7pm PT.
- **Hashtags:** rotate broad + mid + niche-local (`#beverlyhills #rodeodrive #beverlyhillsrestaurants #90210 #eaterla`), 8–15/post, always add the Beverly Hills **location tag**.

### TikTok — "Beverly Hills Videos"
- **Bio (≤80):** "The insider's film guide to Beverly Hills 🎬 Where the stars actually eat ↓"
- **Format:** open on the payoff frame + a 1-line text hook in the first 1–2s; burn-in captions; end on a branded card.
- **Series:** "Where the Stars Actually Eat" · "Rodeo Drive in 30 Seconds" · "Order This, Not That" · "5-Star Check-In".
- **Cadence:** 2/day days 1–14, then 1–2/day; **goal = 1,000 followers** (unlocks the clickable bio link).
- **⚠️ Music:** narration-first; use TikTok's **Commercial Music Library** only for beds; CML clears **TikTok only** — build cross-posted masters on narration/owned music so nothing breaks on IG/YouTube.

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## First posts (real restaurants, ready to caption)
Anchor launch on the strongest films: **Spago · Funke · Mr. Chow · Matsuhisa · Mastro's · CUT**, plus a Rodeo Drive walk and a Map drop. Per-platform captions + hashtag sets are in each agent's full kit (in the session transcript / can be exported to `social/` on request).

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## Asset inventory (ready now) — every film in 4 formats
- `public/video/*.mp4` — **16:9** landscape (YouTube long-form + site embeds)
- `public/video/vertical/*.mp4` — **9:16** 1080×1920 (IG Reels / TikTok / YouTube Shorts)
- `public/video/portrait/*.mp4` — **4:5** 1080×1350 (Instagram feed — best engagement)
- `public/video/square/*.mp4` — **1:1** 1080×1080 (Instagram feed)
- `public/video/*.jpg` — poster frames
All social ratios are blurred-fill (whole frame preserved, no crop) and auto-generated per film by `filmgen/heygen_batch.mjs`. Regenerate for existing films with `filmgen/social_reframe.sh`.

## What needs Steve (gated)
Creating the accounts (identity/phone verification), claiming handles, and any posting are Steve-gated. See `~/.claude/yolo-queue/pending-approval/` go-live memo.