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RENTV: seed verified socials (LinkedIn/FB) + DRAFT social plan; revise growth move to activation

175ad2ea89e5089c3adce789d334af6269a4d0e9 · 2026-07-17 08:56:33 -0700 · Steve

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Diff

commit 175ad2ea89e5089c3adce789d334af6269a4d0e9
Author: Steve <steve@designerwallcoverings.com>
Date:   Fri Jul 17 08:56:33 2026 -0700

    RENTV: seed verified socials (LinkedIn/FB) + DRAFT social plan; revise growth move to activation
---
 data/content-calendar.json | 51 +++++++++++++++++++++++++++++++++++++++++++++-
 data/socials.json          | 19 ++++++++++-------
 data/suggestions.json      | 10 ++++-----
 3 files changed, 67 insertions(+), 13 deletions(-)

diff --git a/data/content-calendar.json b/data/content-calendar.json
index 0637a08..28bfdd9 100644
--- a/data/content-calendar.json
+++ b/data/content-calendar.json
@@ -1 +1,50 @@
-[]
\ No newline at end of file
+[
+  {
+    "day": "Mon",
+    "platform": "LinkedIn",
+    "type": "Deal post",
+    "topic": "Top weekend CRE transaction (Western U.S.)",
+    "status": "DRAFT — not scheduled",
+    "note": "Gated: requires Steve go + account access"
+  },
+  {
+    "day": "Tue",
+    "platform": "LinkedIn",
+    "type": "Market stat",
+    "topic": "One chart: cap rate / vacancy / absorption",
+    "status": "DRAFT — not scheduled",
+    "note": "Gated: requires Steve go + account access"
+  },
+  {
+    "day": "Wed",
+    "platform": "LinkedIn + Facebook",
+    "type": "Feature",
+    "topic": "RENTV Conferences spotlight / registration push",
+    "status": "DRAFT — not scheduled",
+    "note": "Gated: requires Steve go + account access"
+  },
+  {
+    "day": "Thu",
+    "platform": "LinkedIn",
+    "type": "Deal post",
+    "topic": "Notable lease or financing of the week",
+    "status": "DRAFT — not scheduled",
+    "note": "Gated: requires Steve go + account access"
+  },
+  {
+    "day": "Fri",
+    "platform": "LinkedIn + Newsletter",
+    "type": "Roundup",
+    "topic": "Week-in-review: 5 biggest deals",
+    "status": "DRAFT — not scheduled",
+    "note": "Gated: requires Steve go + account access"
+  },
+  {
+    "day": "—",
+    "platform": "X/Instagram",
+    "type": "Setup",
+    "topic": "Stand up X + Instagram (do not exist yet)",
+    "status": "DRAFT — proposal",
+    "note": "Gated"
+  }
+]
\ No newline at end of file
diff --git a/data/socials.json b/data/socials.json
index 054e9b2..932d432 100644
--- a/data/socials.json
+++ b/data/socials.json
@@ -1,17 +1,22 @@
 {
   "instagram": null,
-  "facebook": null,
+  "facebook": "https://www.facebook.com/Rentv.comInc/",
   "tiktok": null,
   "youtube": null,
-  "linkedin": null,
+  "linkedin": "https://www.linkedin.com/company/rentv.com-inc",
   "x": null,
   "pinterest": null,
   "google_business": null,
   "connected": false,
-  "notes": "Connect accounts in the command center. Posting stays DRAFT-ONLY until Steve enables.",
+  "notes": "Posting stays DRAFT-ONLY until Steve enables. Accounts exist; underutilized.",
   "discovery": {
-    "scanned_at": "2026-07-17T14:50:52.815Z",
-    "found": "none on homepage",
-    "note": "advertising-signals found no social profile links on rentv.com — confirm handles directly with the client."
-  }
+    "scanned_at": "2026-07-17T15:56:33.134Z",
+    "method": "web-search + resolve check",
+    "found": {
+      "linkedin": "rentv.com-inc (818 followers)",
+      "facebook": "Rentv.comInc (founded 1998)"
+    },
+    "note": "LinkedIn + Facebook exist but are NOT linked from rentv.com homepage. Twitter/X + Instagram: none confirmed — opportunity."
+  },
+  "twitter": null
 }
\ No newline at end of file
diff --git a/data/suggestions.json b/data/suggestions.json
index a80b7cc..bf58c0b 100644
--- a/data/suggestions.json
+++ b/data/suggestions.json
@@ -1,13 +1,13 @@
 [
   {
-    "id": "sug-social-greenfield",
-    "title": "Establish a paid-social + LinkedIn presence (greenfield)",
+    "id": "sug-social-activate",
+    "title": "Activate + grow the existing (underused) social channels",
     "category": "Social",
     "impact": 5,
     "effort": 2,
-    "rationale": "Scan shows RENTV runs NO paid-ad pixels and has NO discoverable social profiles. CRE-news leaders (Bisnow, The Real Deal, Commercial Observer) drive most traffic via LinkedIn + newsletters. Standing up LinkedIn/X + a newsletter-first funnel + light LinkedIn ad spend is a low-effort, high-impact opening move.",
-    "created_at": "2026-07-17T14:50:52.815Z",
-    "source": "advertising-signals"
+    "rationale": "RENTV HAS LinkedIn (818 followers) + Facebook but neither is linked from rentv.com and posting looks dormant; runs zero paid ads. CRE-news peers (Bisnow, The Real Deal) win via LinkedIn + newsletter. Link the profiles site-wide, post daily deal coverage to LinkedIn, stand up X + Instagram, and add a newsletter-capture — a low-effort, high-impact activation of assets that already exist.",
+    "created_at": "2026-07-17T15:56:33.136Z",
+    "source": "web-discovery"
   },
   {
     "id": "sug-1",

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