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71bca454e166c945839f0cccf9e79abedfd3d360 · 2026-06-23 14:22:14 -0700 · Steve Abrams
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commit 71bca454e166c945839f0cccf9e79abedfd3d360
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Tue Jun 23 14:22:14 2026 -0700
auto-save: 2026-06-23T14:22:11 (3 files) — LINKEDIN_3MONTH_CALENDAR.md LINKEDIN_INDUSTRY_MASTER_FOLLOW_LIST.md linkedin-3month-calendar.html
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+# LinkedIn 3-Month Outreach Calendar
+**June 24 – September 30, 2026**
+**CEO + Sales Rep + Set Decorator Follow Strategy**
+
+---
+
+## Q3 2026 GOALS (End-of-Month Targets)
+
+| Metric | Month 1 (Jun-Jul) | Month 2 (Aug) | Month 3 (Sept) | TOTAL |
+|--------|-------------------|---------------|----------------|-------|
+| **New follows** | 67–84 | 0 (ongoing engagement) | 0 | 67–84 |
+| **InMails sent** | 20 | 40 | 20 | 60–80 |
+| **Posts published** | 5 | 4 | 4 | 12–16 |
+| **Calls scheduled** | 1–2 | 4–6 | 2–4 | 8–12 |
+| **New followers** | 50–100 | 100–150 | 100–150 | 300–500 |
+| **Set decorator leads** | 0–1 | 1–2 | 2–3 | 3–5 |
+
+---
+
+## WEEK-BY-WEEK BREAKDOWN
+
+### **WEEK 1: June 24–30** (Monday Start)
+**Theme:** CEO + Sales Rep Foundation
+
+| Day | Action | Time | Notes |
+|-----|--------|------|-------|
+| **Mon 24** | Follow 9 company CEOs (visit each LinkedIn page, find in "People") | 30 min | Kravet, Lee Jofa, Brunschwig, Cole & Son, Clarke & Clarke, Schumacher, Thibaut, Osborne, Anna French |
+| **Mon 24** | Publish Post 1: Design Trend Leadership | 10 min | Use template from LINKEDIN_POST_TEMPLATES.md |
+| **Tue 25** | Send 5 InMails to Kravet VPs (personalized) | 20 min | Template in LINKEDIN_STRATEGY_ACTIONPLAN.md |
+| **Tue 25** | Daily engagement: Like 5 vendor posts | 5 min | Kravet, Cole & Son, Clarke & Clarke (rotate) |
+| **Wed 26** | Find + follow 15 Sales Reps (search each company for "VP Sales") | 30 min | Look for CA/West Coast based |
+| **Wed 26** | Comment on 1 vendor post | 5 min | Design-focused, warm |
+| **Thu 27** | Follow remaining 7 vendors from 28-vendor list | 15 min | Complete your foundational vendor list |
+| **Thu 27** | Like 5 posts | 5 min | Daily engagement routine |
+| **Fri 28** | Weekly metrics review | 5 min | Check LINKEDIN_OUTREACH_TRACKER.csv for any opens |
+| **Fri 28** | Comment on 1 post | 5 min | Industry org or media post |
+| | **WEEK 1 TOTAL** | **~2 hours** | 9 CEOs + 15 sales reps + 7 vendors followed (31 total) |
+
+---
+
+### **WEEK 2–4: July (Month 1 Focus)**
+
+#### **Week 2: Jul 1–5**
+- **Mon 1:** Publish Post 2 (Vendor Spotlight) — 10 min
+- **Tue 2:** Send 7 InMails (3 to Independents, 2 to Hospitality, 2 follow-ups) — 25 min
+- **Wed 3:** Search "Set Decorator" LinkedIn, Los Angeles — 20 min
+- **Thu 4:** Follow 10 Set Decorators — 15 min
+- **Fri 5:** Weekly metrics review + adjust based on InMail opens — 5 min
+- **Daily:** 5 likes/day, 1 comment 3x/week — ongoing
+
+#### **Week 3: Jul 8–12**
+- **Mon 8:** Publish Post 3 — 10 min
+- **Tue 9:** Follow 15 more Set Decorators (LA/Ventura search continues) — 20 min
+- **Wed 10:** Send 5 InMails (Ventura Corridor design firms) — 15 min
+- **Thu 11:** Daily engagement push (5 likes + 1 comment per day) — 5 min
+- **Fri 12:** Weekly metrics review — 5 min
+- **Daily:** Continuous engagement routine — ongoing
+
+#### **Week 4: Jul 15–19**
+- **Mon 15:** Publish Post 4 — 10 min
+- **Tue 16:** Send follow-up InMails to warm replies — 10 min
+- **Wed 17:** Comment on 2 Set Decorator posts — 5 min
+- **Thu 18:** Schedule calls from Week 1 replies (Kravet/Schumacher) — 15 min
+- **Fri 19:** **END OF MONTH 1 SYNTHESIS:**
+ - Total InMails sent: 20
+ - Total follows: 67–84
+ - Posts published: 5
+ - Open rate on InMails: __ %
+ - Replies received: __
+ - Calls scheduled: __
+ - Adjust Month 2 strategy based on data
+
+---
+
+### **AUGUST (Month 2 Focus) — SCALE & DEEPEN**
+
+**Theme:** Set decorators entering "warm" phase (4+ weeks of consistent engagement)
+
+#### **Week 1: Aug 1–2 (Partial)**
+- **Tue 6:** Bulk InMails to 20 Set Decorators (warm phase) — 30 min
+- **Thu 8:** Schedule 2–3 calls from early warm replies — 15 min
+
+#### **Week 2: Aug 5–9**
+- **Mon 5:** Publish Post 6 — 10 min
+- **Tue 6:** Bulk InMails to 20 Set Decorators — 30 min
+- **Wed 7:** Comment on 2–3 set decorator posts — 5 min
+- **Fri 9:** Metrics review — 5 min
+
+#### **Week 3: Aug 12–16**
+- **Mon 12:** Publish Post 7 — 10 min
+- **Tue 13:** 10 InMails to CEOs (after 6+ weeks of your engagement signal) — 20 min
+- **Fri 16:** Metrics review — 5 min
+
+#### **Week 4: Aug 19–23**
+- **Mon 19:** Publish Post 8 — 10 min
+- **Tue 20:** Conduct 2–3 scheduled calls — 60 min
+- **Wed 21:** 10 more InMails to warm set decorators — 20 min
+- **Fri 23:** Metrics review — 5 min
+
+#### **Week 5: Aug 26–30**
+- **Mon 26:** Publish Post 9 — 10 min
+- **Tue 27:** Follow-up InMails to top 5 set decorators — 15 min
+- **Wed 28:** Schedule more calls (momentum) — 15 min
+- **Fri 30:** **END OF MONTH 2 SYNTHESIS:**
+ - Total InMails Month 2: 40
+ - Total InMails YTD: 60
+ - Posts published Month 2: 4 (YTD: 9)
+ - Calls conducted: 2–4
+ - Warm leads (set decorators actively engaged): 3–5
+ - Adjust Month 3 to focus on deal closure
+
+---
+
+### **SEPTEMBER (Month 3 Focus) — CONVERT TO DEALS**
+
+**Theme:** Set decorators at "hot" phase (10+ weeks of engagement). Convert warm leads to actual projects/RFQs.
+
+#### **Week 1: Sep 2–6**
+- **Mon 2:** Publish Post 10 — 10 min
+- **Tue 3:** Conduct 1–2 calls — 60 min
+- **Wed 4:** 10 final InMails (high-conviction targets) — 20 min
+- **Fri 6:** Metrics review + project lead count? — 5 min
+
+#### **Week 2: Sep 9–13**
+- **Mon 9:** Publish Post 11 — 10 min
+- **Tue 10:** 2 more calls — 60 min
+- **Wed 11:** Follow-ups to project-interested set decorators — 10 min
+- **Fri 13:** Metrics review — 5 min
+
+#### **Week 3: Sep 16–20**
+- **Mon 16:** Publish Post 12 — 10 min
+- **Tue 17:** 2 more calls (close momentum) — 60 min
+- **Wed 18:** Final batch: InMails to cold-to-warm from 10+ week engagement — 15 min
+- **Fri 20:** Metrics review + project pipeline tally — 5 min
+
+#### **Week 4: Sep 23–27**
+- **Mon 23:** Publish Post 12 (Final) — 10 min
+- **Tue 24:** Final 1–2 calls — 60 min
+- **Wed 25:** Nurture deals in motion — 10 min
+- **Fri 27:** **END OF QUARTER 3 SYNTHESIS:**
+ - Total InMails Month 3: 20 (YTD: 80)
+ - Total posts: 12–16
+ - Total calls: 8–12
+ - **Set decorator projects in pipeline:** 2–3
+ - **Total new followers:** 300–500
+ - **Q4 roadmap:** Convert 2–3 pipelines to actual projects/revenue
+
+#### **Sep 30 (Mon)**
+- Celebrate wins + plan Q4 strategy
+
+---
+
+## DAILY ENGAGEMENT ROUTINE (Running Parallel)
+
+### **Every Day (7:30 AM PT)**
+- [ ] Check InMail opens + replies (Sales Navigator shows real-time)
+- [ ] Like 3–5 recent posts from vendor feeds (rotate: Kravet, Cole & Son, Clarke & Clarke, Schumacher)
+- [ ] Reply to any InMail messages (warm, personalized)
+
+### **M/W/F (4:00 PM PT)**
+- [ ] Comment warmly on 1 vendor/sales rep/CEO post
+- [ ] Examples: "Love your transparency on [topic]" / "The color story here feels architectural" / "Curious about your approach to [challenge]"
+
+### **Every Friday (5:00 PM PT)**
+- [ ] Open LINKEDIN_OUTREACH_TRACKER.csv
+- [ ] Update: Which InMails opened? Which replies came in? Calls scheduled?
+- [ ] Check: Open rate on track (15–20% target)? Reply rate (3–5%)? New followers trending?
+- [ ] Adjust next week's strategy based on data
+
+---
+
+## POST PUBLISHING SCHEDULE
+
+| Date | Post # | Topic | Template |
+|------|--------|-------|----------|
+| Jun 24 (Mon) | 1 | Design Trend Leadership | LINKEDIN_POST_TEMPLATES.md — Trends |
+| Jul 1 (Mon) | 2 | Vendor Spotlight | LINKEDIN_POST_TEMPLATES.md — Partnership |
+| Jul 8 (Mon) | 3 | Question/Ask | LINKEDIN_POST_TEMPLATES.md — Q&A |
+| Jul 15 (Mon) | 4 | Project Reveal | LINKEDIN_POST_TEMPLATES.md — Case Study |
+| Jul 22 (Mon) | 5 | Industry Observation | LINKEDIN_POST_TEMPLATES.md — Trend |
+| Aug 5 (Mon) | 6 | Trend Update | LINKEDIN_POST_TEMPLATES.md — Trends |
+| Aug 12 (Mon) | 7 | Vendor Spotlight | LINKEDIN_POST_TEMPLATES.md — Partnership |
+| Aug 19 (Mon) | 8 | Design Insider | LINKEDIN_POST_TEMPLATES.md — Thought Leadership |
+| Aug 26 (Mon) | 9 | Pattern Focus | LINKEDIN_POST_TEMPLATES.md — Deep Dive |
+| Sep 2 (Mon) | 10 | Hospitality Trends | LINKEDIN_POST_TEMPLATES.md — Trends |
+| Sep 16 (Mon) | 11 | Spec Process | LINKEDIN_POST_TEMPLATES.md — Educational |
+| Sep 23 (Mon) | 12 | Q4 Preview | LINKEDIN_POST_TEMPLATES.md — Announcement |
+
+---
+
+## INMAIL SCHEDULE (by audience)
+
+### **Month 1 (June–July)**
+- **Week 1:** 5 InMails → Kravet VPs (cold-to-warm after 1 week)
+- **Week 2:** 7 InMails → Independents (Schumacher, Thibaut) + Hospitality designers (cold-to-warm after 2 weeks)
+- **Week 3:** 5 InMails → Ventura Corridor design firms
+- **Week 4:** 3 follow-ups to warm replies
+
+### **Month 2 (August)**
+- **Week 1:** 20 InMails → Set decorators (warm phase, 4+ weeks engagement)
+- **Week 2:** 10 InMails → CEOs (after 6+ weeks of your engagement signal)
+- **Week 3:** 10 InMails → More set decorators (warm phase)
+- **Total:** 40 InMails
+
+### **Month 3 (September)**
+- **Week 1:** 10 InMails (high-conviction targets)
+- **Week 2:** Follow-ups to project-interested set decorators
+- **Week 3:** Final batch from cold-to-warm engagement
+- **Total:** 20 InMails
+
+---
+
+## CALL SCHEDULING STRATEGY
+
+- **Month 1 End:** 1–2 calls (early warm replies from Kravet/Schumacher)
+- **Month 2:** 4–6 calls (set decorators entering hot phase, CEOs)
+- **Month 3:** 2–4 calls (close momentum, deal conversion)
+- **TOTAL:** 8–12 calls by end of Q3
+
+**Call booking:** After 2–3 weeks of engagement + warm reply, immediately propose a 15-min call
+
+---
+
+## SUCCESS METRICS
+
+### **Weekly Checks (Friday 5 PM)**
+- InMail open rate: __ / __ = __%
+- Reply rate (replies ÷ opens): __%
+- New followers this week: __
+- Calls scheduled this week: __
+
+### **Monthly Synthesis (Last Friday)**
+- Total InMails sent: __
+- Total InMail opens: __
+- Total replies: __
+- Total calls completed: __
+- Warm leads (actively engaged, warm replies): __
+- Project leads (RFQ/intro stage): __
+- Posts engagement average: __ comments, __ shares, __ new followers
+
+### **End of Q3 (Sep 27)**
+- **Total InMails sent:** 60–80
+- **Total open rate:** 15–20%
+- **Total reply rate:** 3–5%
+- **Total calls:** 8–12
+- **Total new followers:** 300–500
+- **Set decorator projects in pipeline:** 2–3
+- **ROI:** 1 project intro = $10k–$50k pipeline value
+
+---
+
+## KEY NOTES
+
+1. **Engagement BEFORE InMails** — Follow for 2 weeks, like/comment on posts, THEN send InMails. 2x–3x higher reply rate.
+2. **Set decorators are gold** — They buy wallcovering for $10k–$100k projects. One relationship = 3–5 annual projects.
+3. **Daily discipline** — 15 min/day engagement (likes, comments) is the backbone. Posts + InMails are additive.
+4. **Adjust by data** — If one audience is responding better (e.g., set decorators at 8% open rate vs. CEOs at 12%), scale toward winners.
+5. **Calls = conversion** — Don't just sit on warm replies. Propose calls immediately. Conversation = next-level relationship.
+
+---
+
+## HOW TO USE THIS CALENDAR
+
+1. **Open in browser:** `linkedin-3month-calendar.html` (interactive, color-coded)
+2. **Print or screenshot** days as you go through them
+3. **Bookmark this markdown** as reference for week-by-week breakdown
+4. **Update LINKEDIN_OUTREACH_TRACKER.csv** weekly with metrics
+5. **Adjust cadence** based on Friday metrics reviews — if something's crushing it, scale it; if something's flat, pivot
+
+---
+
+**Start today: Jun 24 (Monday). Follow the first 9 CEOs. 30 minutes. Go.** 🚀
diff --git a/LINKEDIN_INDUSTRY_MASTER_FOLLOW_LIST.md b/LINKEDIN_INDUSTRY_MASTER_FOLLOW_LIST.md
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+# LinkedIn Industry Master Follow List
+**Wallcovering CEOs + Sales Reps + Set Decorators**
+
+Updated: June 23, 2026 | Format: Follow → Like 3–5 posts → Warm InMail after 2 weeks
+
+---
+
+## TIER 1: WALLCOVERING COMPANY CEOS & PRESIDENTS
+
+### Kravet Umbrella Companies
+
+| Company | CEO/President | Title | LinkedIn URL | Notes |
+|---------|---------------|-------|--------------|-------|
+| Kravet Inc | [Search: Kravet president CEO] | President/CEO | linkedin.com/company/kravet-inc | Visit company page, find CEO in "People" section |
+| Lee Jofa | [Search: Lee Jofa CEO] | CEO | linkedin.com/company/lee-jofa | Premium residential leader |
+| Brunschwig & Fils | [Search: Brunschwig CEO] | CEO | linkedin.com/company/brunschwig-and-fils | Historic luxury brand |
+| Cole & Son | [Search: Cole and Son CEO] | CEO/MD | linkedin.com/company/cole-and-son | UK heritage, trendsetter |
+| Clarke & Clarke | [Search: Clarke and Clarke CEO] | Managing Director | linkedin.com/company/clarke-and-clarke | Contemporary accessibility |
+
+### Independent Companies
+
+| Company | CEO/Founder | Title | LinkedIn URL | Notes |
+|---------|-------------|-------|--------------|-------|
+| Schumacher | [Search: Schumacher CEO] | CEO/President | linkedin.com/company/schumacher | Major independent |
+| Thibaut | [Search: Thibaut CEO] | CEO | linkedin.com/company/thibaut-inc | Accessible luxury indie |
+| Phillip Jeffries | [Search: Phillip Jeffries founder] | Founder/President | linkedin.com/company/phillip-jeffries | Specialty grasscloth leader |
+| Ralph Lauren Home | [Search: Ralph Lauren Home president] | President | linkedin.com/company/ralph-lauren-home | Global luxury lifestyle |
+| Osborne & Little | [Search: Osborne Little CEO] | CEO/MD | linkedin.com/company/osborne-and-little | UK indie, design authority |
+| Anna French | [Search: Anna French founder/CEO] | Founder/CEO | linkedin.com/company/anna-french | UK pattern innovator |
+| Graham & Brown | [Search: Graham and Brown CEO] | CEO | linkedin.com/company/graham-and-brown | High-volume mainstream |
+| Mind the Gap | [Search: Mind the Gap CEO] | Founder/CEO | linkedin.com/company/mind-the-gap | Pattern-forward indie |
+| Farrow & Ball | [Search: Farrow and Ball CEO] | President/CEO | linkedin.com/company/farrow-and-ball | Premium paint + wallcovering |
+
+---
+
+## TIER 2: SALES LEADERSHIP & ACCOUNT MANAGEMENT
+
+### Regional/National Sales Directors
+
+**Search on LinkedIn:**
+- Company: [any company above]
+- Title: "VP Sales" OR "Sales Director" OR "Regional Sales Manager" OR "Account Executive" OR "National Accounts"
+- Location: Los Angeles OR New York OR (your target region)
+
+**How to find:** Go to company page → click "People" → filter by title above
+
+| Company | Sales Leader Title | Notes |
+|---------|-------------------|-------|
+| Kravet Inc | VP Sales / Regional Manager (CA) | Direct decision-maker for designer accessibility |
+| Schumacher | VP Sales / Account Management | Competitor relationship-building |
+| Thibaut | Regional Sales Director | Trend-responsive, partnership-friendly |
+| Cole & Son | Account Manager (US) | Premium segment intel |
+| Clarke & Clarke | Sales Manager (Americas) | Contemporary market positioning |
+
+**Action:** Search each company page individually, find 2–3 sales leaders per company, add to follow list.
+
+---
+
+## TIER 3: SET DECORATORS / PRODUCTION DESIGNERS (LA/Ventura Region)
+
+**These are the HIGHEST-VALUE targets** — they source wallcovering for film, TV, theater, high-end hospitality, and architecture. One relationship = multiple $10k–$50k projects.
+
+### How to Find Set Decorators on LinkedIn
+
+**LinkedIn Search:**
+```
+Title: "Set Decorator" OR "Production Designer" OR "Interior Designer" OR "Art Director"
+Location: Los Angeles, CA OR Ventura, CA OR "Los Angeles County" OR "Orange County"
+Industry: Entertainment / Film & TV / Theater / Architecture
+Company size: 1–500 (freelancers to established firms)
+```
+
+### Known Set Decorator / Production Design Firms (Los Angeles/Ventura)
+
+| Firm / Individual | Specialty | LinkedIn URL (search) | Notes |
+|-------------------|-----------|----------------------|-------|
+| [Search: LA set decorators] | Film/TV production design | linkedin.com/search/results/people/?keywords=set%20decorator%20los%20angeles | 50–100 active set decorators in LA area |
+| [Search: LA production designers] | High-end residential/commercial | linkedin.com/search/results/people/?keywords=production%20designer%20los%20angeles | Often overlap with interior design |
+| [Search: Theater set design] | Theater / performing arts | linkedin.com/search/results/people/?keywords=theater%20set%20designer%20ventura | Regional theater + touring shows |
+| [Search: Interior design firms] | Design firms (10–50 people) | linkedin.com/search/results/people/?keywords=interior%20design%20firm%20ventura | Residential spec work, hospitality |
+
+**Pro tip:** Many set decorators are FREELANCE or work under production companies. Search for:
+- Individual names + "set decorator" (many have profiles)
+- Production companies (Netflix, Amazon, Paramount) + find their design teams
+- Theater companies (UCLA, CalArts, regional theaters)
+- High-end architecture/design firms
+
+### Sample Set Decorator Search Results (Do These Searches Yourself)
+
+Once you search "Set Decorator Los Angeles", you'll find profiles like:
+- "Sarah Chen — Set Decorator, Film & TV"
+- "Marcus Rodriguez — Production Designer, High-End Residential"
+- "Jennifer Park — Art Director, Commercial/Hospitality"
+
+**For each:** Follow → Like 2–3 recent posts → Wait 2 weeks → Warm InMail: "Love your work on [project]. We specialize in sourcing premium wallcovering for production design + hospitality. Would love to connect."
+
+---
+
+## ACTION PLAN: NEXT 2 WEEKS
+
+### **Week 1: Build CEO + Sales Rep Follow List**
+
+**Monday:**
+- [ ] Open LinkedIn Sales Navigator
+- [ ] Go to company pages (Kravet, Schumacher, Cole & Son, etc. — all 9 companies from Tier 1 above)
+- [ ] Click "People" on each company page
+- [ ] Find CEO/President (usually listed first or in "Leadership" section)
+- [ ] Add to a note/spreadsheet: Name | Title | LinkedIn URL
+- [ ] **Target: 9 CEOs by end of Monday**
+
+**Tuesday–Wednesday:**
+- [ ] Search each company for "VP Sales" / "Sales Director" / "Regional Manager"
+- [ ] Add top 2–3 sales leaders per company (focus on CA/West Coast)
+- [ ] **Target: 18–25 sales leaders by end of Wednesday**
+
+**Thursday–Friday:**
+- [ ] Follow all 27–34 people (CEO + sales reps) manually
+- [ ] Turn on notifications for top 5 (the CEOs)
+- [ ] Like 3–5 recent posts from each (if they have activity)
+
+**Time: ~2 hours total (quick, high-impact)**
+
+---
+
+### **Week 2: Find + Follow Set Decorators**
+
+**Monday:**
+- [ ] LinkedIn search: "Set Decorator" location: Los Angeles, CA
+- [ ] Scroll through 50–100 results, add 20–30 active profiles to follow list
+- [ ] **Bonus:** Search "Production Designer" + "Interior Designer" (LA/Ventura) for 20+ more
+
+**Tuesday–Wednesday:**
+- [ ] Follow all 40–50 set decorators
+- [ ] Turn on notifications (these are your highest-value targets)
+- [ ] Like 2–3 recent posts from each
+
+**Thursday–Friday:**
+- [ ] Revisit 5 most-active set decorators
+- [ ] Read their recent posts, note projects they mention
+- [ ] Draft warm InMail ideas: "Noticed your work on [project]. We source premium wallcovering for production design. Would love to connect."
+
+**Time: ~3 hours total**
+
+---
+
+## ENGAGEMENT ROUTINE (After Following)
+
+### **Daily (7:30 AM + 4 PM):**
+- Like 5–10 posts from CEO/sales rep/set decorator feeds (rotate through)
+- Comment on 1 set decorator post per day (genuine, about their project)
+
+### **Week 2 (After 1–2 weeks of engagement):**
+- Send warm InMails to top 5 CEOs (via Sales Navigator InMail)
+- Send warm InMails to 5–10 set decorators (via InMail)
+
+### **Example InMail — Set Decorator:**
+```
+Hi [Name],
+
+Noticed your work on [production/project]. The material choices were really thoughtful.
+
+We specialize in sourcing premium wallcovering + specialty finishes for production design, hospitality, and residential. Would love to support your next project — especially if you're building custom/fast-turnaround walls.
+
+Let's connect?
+
+— Steve
+```
+
+---
+
+## TARGETS (Next 2 Weeks)
+
+- ✅ 9 CEOs followed
+- ✅ 18–25 sales leaders followed
+- ✅ 40–50 set decorators followed
+- ✅ 67–84 total new follows
+- ✅ 200+ posts liked (engagement signal)
+- ✅ 5–10 warm InMails sent
+
+---
+
+## SUCCESS METRICS (Next Month)
+
+- 10–15 replies from set decorators (highest conversion)
+- 2–3 replies from CEOs (relationship-building)
+- 1–2 calls scheduled with set decorators
+- 1+ production design project lead
+
+---
+
+## NOTES
+
+1. **Set decorators are GOLD** — they buy wallcovering for $10k–$100k projects, work fast, and value supplier relationships. One set decorator = 3–5 annual projects.
+
+2. **Sales reps are connectors** — they know designers, architects, and project leads. Building rapport here softens vendor relationships + opens referral doors.
+
+3. **CEOs signal you're serious** — they rarely engage directly, but following them + engaging on their posts positions you as an industry player, not a transactional supplier.
+
+4. **Engagement before outreach** — 2 weeks of likes + comments before InMail = 3x higher reply rate.
+
+---
+
+**Start today:** Open the first company page (Kravet) → click "People" → find CEO → follow. Then repeat 8 more times. 45 min, done.
diff --git a/linkedin-3month-calendar.html b/linkedin-3month-calendar.html
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+<!DOCTYPE html>
+<html lang="en">
+<head>
+ <meta charset="UTF-8">
+ <meta name="viewport" content="width=device-width, initial-scale=1.0">
+ <title>LinkedIn 3-Month Outreach Calendar</title>
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+ box-shadow: 0 8px 20px rgba(102, 126, 234, 0.3);
+ }
+ .calendar-month {
+ background: white;
+ border-radius: 12px;
+ padding: 30px;
+ margin-bottom: 40px;
+ box-shadow: 0 4px 12px rgba(0,0,0,0.08);
+ }
+ .month-title {
+ font-size: 24px;
+ font-weight: 600;
+ color: #333;
+ margin-bottom: 20px;
+ padding-bottom: 15px;
+ border-bottom: 2px solid #667eea;
+ }
+ .calendar-grid {
+ display: grid;
+ grid-template-columns: repeat(7, 1fr);
+ gap: 8px;
+ margin-bottom: 30px;
+ }
+ .day-header {
+ text-align: center;
+ font-weight: 600;
+ color: #666;
+ padding: 10px;
+ font-size: 12px;
+ text-transform: uppercase;
+ letter-spacing: 1px;
+ }
+ .day-cell {
+ min-height: 100px;
+ border: 1px solid #e0e0e0;
+ border-radius: 6px;
+ padding: 8px;
+ background: #fafafa;
+ font-size: 12px;
+ overflow-y: auto;
+ transition: all 0.2s;
+ }
+ .day-cell:hover {
+ background: #f0f0f0;
+ border-color: #667eea;
+ box-shadow: 0 4px 12px rgba(102, 126, 234, 0.1);
+ }
+ .day-num {
+ font-weight: 600;
+ color: #333;
+ margin-bottom: 4px;
+ }
+ .task {
+ margin-bottom: 6px;
+ padding: 4px;
+ border-radius: 3px;
+ font-size: 11px;
+ line-height: 1.3;
+ }
+ .task-follow { background: #dbeafe; color: #1e40af; padding: 4px 6px; border-left: 3px solid #0284c7; }
+ .task-engage { background: #dcfce7; color: #166534; padding: 4px 6px; border-left: 3px solid #16a34a; }
+ .task-post { background: #fef3c7; color: #92400e; padding: 4px 6px; border-left: 3px solid #f59e0b; }
+ .task-inmail { background: #e9d5ff; color: #6b21a8; padding: 4px 6px; border-left: 3px solid #d946ef; }
+ .task-metrics { background: #fcd7ee; color: #831843; padding: 4px 6px; border-left: 3px solid #ec4899; }
+ .task-call { background: #c7d2fe; color: #312e81; padding: 4px 6px; border-left: 3px solid #6366f1; }
+
+ .legend {
+ display: grid;
+ grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
+ gap: 15px;
+ margin-bottom: 30px;
+ padding: 20px;
+ background: #f9f9f9;
+ border-radius: 8px;
+ }
+ .legend-item {
+ display: flex;
+ align-items: center;
+ gap: 10px;
+ font-size: 13px;
+ }
+ .legend-color {
+ width: 12px;
+ height: 12px;
+ border-radius: 3px;
+ border-left: 3px solid;
+ }
+ .legend-color.follow { background: #dbeafe; border-left-color: #0284c7; }
+ .legend-color.engage { background: #dcfce7; border-left-color: #16a34a; }
+ .legend-color.post { background: #fef3c7; border-left-color: #f59e0b; }
+ .legend-color.inmail { background: #e9d5ff; border-left-color: #d946ef; }
+ .legend-color.metrics { background: #fcd7ee; border-left-color: #ec4899; }
+ .legend-color.call { background: #c7d2fe; border-left-color: #6366f1; }
+
+ .summary {
+ background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
+ color: white;
+ padding: 30px;
+ border-radius: 12px;
+ margin-bottom: 40px;
+ }
+ .summary h2 {
+ font-size: 20px;
+ margin-bottom: 15px;
+ }
+ .summary-grid {
+ display: grid;
+ grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
+ gap: 20px;
+ }
+ .summary-item {
+ display: flex;
+ flex-direction: column;
+ }
+ .summary-number {
+ font-size: 32px;
+ font-weight: bold;
+ margin-bottom: 5px;
+ }
+ .summary-label {
+ font-size: 13px;
+ opacity: 0.9;
+ }
+
+ .no-task {
+ color: #ccc;
+ font-size: 11px;
+ text-align: center;
+ padding: 20px 8px;
+ }
+
+ @media (max-width: 768px) {
+ .calendar-grid {
+ grid-template-columns: repeat(7, 1fr);
+ }
+ .day-cell {
+ min-height: 60px;
+ font-size: 10px;
+ }
+ }
+ </style>
+</head>
+<body>
+ <div class="container">
+ <h1>📅 LinkedIn 3-Month Outreach Calendar</h1>
+ <p class="subtitle">June 24 – September 30, 2026 | CEO + Sales Rep + Set Decorator Follow Strategy</p>
+
+ <div class="summary">
+ <h2>Q3 2026 Outreach Goals</h2>
+ <div class="summary-grid">
+ <div class="summary-item">
+ <div class="summary-number">67–84</div>
+ <div class="summary-label">New follows (CEOs, sales reps, set decorators)</div>
+ </div>
+ <div class="summary-item">
+ <div class="summary-number">60+</div>
+ <div class="summary-label">InMails sent</div>
+ </div>
+ <div class="summary-item">
+ <div class="summary-number">12–16</div>
+ <div class="summary-label">Posts published</div>
+ </div>
+ <div class="summary-item">
+ <div class="summary-number">8–12</div>
+ <div class="summary-label">Calls scheduled</div>
+ </div>
+ <div class="summary-item">
+ <div class="summary-number">3–5</div>
+ <div class="summary-label">Warm leads (set decorators)</div>
+ </div>
+ <div class="summary-item">
+ <div class="summary-number">300+</div>
+ <div class="summary-label">New followers on your profile</div>
+ </div>
+ </div>
+ </div>
+
+ <div class="legend">
+ <div class="legend-item">
+ <div class="legend-color follow"></div>
+ <span>Follow new people</span>
+ </div>
+ <div class="legend-item">
+ <div class="legend-color engage"></div>
+ <span>Daily engagement (likes, comments)</span>
+ </div>
+ <div class="legend-item">
+ <div class="legend-color post"></div>
+ <span>Publish post</span>
+ </div>
+ <div class="legend-item">
+ <div class="legend-color inmail"></div>
+ <span>Send InMails</span>
+ </div>
+ <div class="legend-item">
+ <div class="legend-color metrics"></div>
+ <span>Review metrics</span>
+ </div>
+ <div class="legend-item">
+ <div class="legend-color call"></div>
+ <span>Schedule/conduct calls</span>
+ </div>
+ </div>
+
+ <!-- JUNE 2026 -->
+ <div class="calendar-month">
+ <div class="month-title">📌 June 24–30, 2026 — Week 1: CEO + Sales Rep Foundation</div>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">24 (Mon)</div>
+ <div class="task task-follow">📌 Start: Follow 9 CEOs</div>
+ <div class="task task-post">📤 Publish Post 1: Design Trends</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">25 (Tue)</div>
+ <div class="task task-inmail">✉️ Send 5 InMails (Kravet VPs)</div>
+ <div class="task task-engage">👍 Like 3–5 vendor posts</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">26 (Wed)</div>
+ <div class="task task-follow">📌 Find + Follow 15 Sales Reps</div>
+ <div class="task task-engage">💬 Comment on 1 vendor post</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">27 (Thu)</div>
+ <div class="task task-follow">📌 Follow 7 more vendors (28-list)</div>
+ <div class="task task-engage">👍 Like 5 posts</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">28 (Fri)</div>
+ <div class="task task-metrics">📊 Metrics review (InMail opens?)</div>
+ <div class="task task-engage">💬 Comment on 1 post</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">29 (Sat)</div>
+ <div class="task task-engage">👍 Like 3–5 posts (optional)</div>
+ </div>
+ </div>
+ </div>
+
+ <!-- JULY WEEKS 1-4 -->
+ <div class="calendar-month">
+ <div class="month-title">🎯 July 1–31, 2026 — Month 1: Scale Follows + Start Set Decorators</div>
+
+ <div style="margin-bottom: 30px;">
+ <h3 style="font-size: 16px; color: #666; margin-bottom: 15px;">Week 1: Jul 1–5 — Kravet InMails land, Scale to Set Decorators</h3>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">1 (Mon)</div>
+ <div class="task task-post">📤 Publish Post 2: Vendor Spotlight</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">2 (Tue)</div>
+ <div class="task task-inmail">✉️ Send 7 InMails (Independents + Hospitality)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">3 (Wed)</div>
+ <div class="task task-follow">📌 Search Set Decorators: Los Angeles</div>
+ <div class="task task-engage">💬 Comment on vendor post</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">4 (Thu)</div>
+ <div class="task task-follow">📌 Follow 10 Set Decorators</div>
+ <div class="task task-engage">👍 Like 5 posts</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">5 (Fri)</div>
+ <div class="task task-metrics">📊 Weekly metrics review</div>
+ <div class="task task-call">📞 Any replies? Note them</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+ </div>
+ </div>
+
+ <div style="margin-bottom: 30px;">
+ <h3 style="font-size: 16px; color: #666; margin-bottom: 15px;">Week 2: Jul 8–12 — Set Decorators + Daily Engagement</h3>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">8 (Mon)</div>
+ <div class="task task-post">📤 Publish Post 3</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">9 (Tue)</div>
+ <div class="task task-follow">📌 Follow 15 more Set Decorators</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">10 (Wed)</div>
+ <div class="task task-inmail">✉️ Send 5 InMails (Ventura design firms)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">11 (Thu)</div>
+ <div class="task task-engage">👍 Daily: 5 likes + 1 comment (set decorator)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">12 (Fri)</div>
+ <div class="task task-metrics">📊 Weekly metrics</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+ </div>
+ </div>
+
+ <div style="margin-bottom: 30px;">
+ <h3 style="font-size: 16px; color: #666; margin-bottom: 15px;">Week 3: Jul 15–19 — Warm Up Set Decorators (2-Week Engagement)</h3>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">15 (Mon)</div>
+ <div class="task task-post">📤 Publish Post 4</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">16 (Tue)</div>
+ <div class="task task-inmail">✉️ Follow-up InMails to warm replies</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">17 (Wed)</div>
+ <div class="task task-engage">💬 Comment on 2 set decorator posts</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">18 (Thu)</div>
+ <div class="task task-call">📞 Schedule calls from Week 1 replies</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">19 (Fri)</div>
+ <div class="task task-metrics">📊 Monthly synthesis: Month 1 wins?</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+ </div>
+ </div>
+
+ <div style="margin-bottom: 30px;">
+ <h3 style="font-size: 16px; color: #666; margin-bottom: 15px;">Week 4: Jul 22–26 — Month 1 Recap + Adjust</h3>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">22 (Mon)</div>
+ <div class="task task-post">📤 Publish Post 5</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">23 (Tue)</div>
+ <div class="task task-inmail">✉️ Send 10 more InMails (adjusted based on Month 1 data)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">24 (Wed)</div>
+ <div class="task task-engage">💬 Daily engagement (adjust cadence)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">25 (Thu)</div>
+ <div class="task task-call">📞 Conduct any scheduled calls</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">26 (Fri)</div>
+ <div class="task task-metrics">📊 End of Month 1: Full metrics + roadmap Month 2</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+ </div>
+ </div>
+ </div>
+
+ <!-- AUGUST -->
+ <div class="calendar-month">
+ <div class="month-title">🚀 August 1–31, 2026 — Month 2: Deepen Set Decorator Relationships + Scale InMails</div>
+ <div style="color: #666; font-size: 13px; margin-bottom: 20px;">
+ <strong>Focus:</strong> Set decorators entering "warm" phase (4+ weeks of engagement). Send bulk InMails to top performers. Schedule 2–3 calls. Publish 4 posts. Target 20 new InMails to set decorators, 5 to CEOs/sales reps.
+ </div>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">5 (Mon)</div>
+ <div class="task task-post">📤 Post 6</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">6 (Tue)</div>
+ <div class="task task-inmail">✉️ Bulk InMails: 20 Set Decorators (warm phase)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">7 (Wed)</div>
+ <div class="task task-engage">💬 Comment on 2–3 set decorator posts</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">8 (Thu)</div>
+ <div class="task task-call">📞 Schedule 2–3 calls from early replies</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">9 (Fri)</div>
+ <div class="task task-metrics">📊 Week 1 metrics</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">12 (Mon)</div>
+ <div class="task task-post">📤 Post 7</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">13 (Tue)</div>
+ <div class="task task-inmail">✉️ 10 InMails to CEOs (after 6+ weeks engagement)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">14 (Wed)</div>
+ <div class="task task-engage">👍 Daily engagement (5–7 likes, 1 comment)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">15 (Thu)</div>
+ <div class="task task-engage">💬 Comment on vendor/CEO post</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">16 (Fri)</div>
+ <div class="task task-metrics">📊 Week 2 metrics</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">19 (Mon)</div>
+ <div class="task task-post">📤 Post 8</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">20 (Tue)</div>
+ <div class="task task-call">📞 Conduct 2–3 scheduled calls</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">21 (Wed)</div>
+ <div class="task task-inmail">✉️ 10 more InMails to warm set decorators</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">22 (Thu)</div>
+ <div class="task task-engage">💬 Follow-up comments based on replies</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">23 (Fri)</div>
+ <div class="task task-metrics">📊 Week 3 metrics</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">26 (Mon)</div>
+ <div class="task task-post">📤 Post 9</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">27 (Tue)</div>
+ <div class="task task-inmail">✉️ Follow-up InMails to top 5 set decorators</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">28 (Wed)</div>
+ <div class="task task-call">📞 Schedule more calls (momentum)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">29 (Thu)</div>
+ <div class="task task-engage">👍 Final week engagement push</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">30 (Fri)</div>
+ <div class="task task-metrics">📊 End of Month 2: Synthesis + Month 3 plan</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+ </div>
+ </div>
+
+ <!-- SEPTEMBER -->
+ <div class="calendar-month">
+ <div class="month-title">🎉 September 1–30, 2026 — Month 3: Convert to Deals + Final Push</div>
+ <div style="color: #666; font-size: 13px; margin-bottom: 20px;">
+ <strong>Focus:</strong> Set decorators entering "hot" phase (10+ weeks engagement). Convert warm leads to actual projects. Conduct 4–6 calls. Final bulk follow-ups. Publish 4 posts. Target: 3–5 project intros, 2+ set decorator deals in pipeline.
+ </div>
+ <div style="background: #fef3c7; border-left: 4px solid #f59e0b; padding: 15px; border-radius: 6px; margin-bottom: 20px;">
+ <strong>⚡ Key milestone:</strong> By Sept 15, you should have 3–5 warm set decorator conversations + 1–2 scheduled calls. By Sept 30, you want 2–3 project intros or actual estimates in motion.
+ </div>
+ <div class="calendar-grid">
+ <div class="day-header">Sun</div>
+ <div class="day-header">Mon</div>
+ <div class="day-header">Tue</div>
+ <div class="day-header">Wed</div>
+ <div class="day-header">Thu</div>
+ <div class="day-header">Fri</div>
+ <div class="day-header">Sat</div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">2 (Mon)</div>
+ <div class="task task-post">📤 Post 10</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">3 (Tue)</div>
+ <div class="task task-call">📞 Conduct 1–2 calls</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">4 (Wed)</div>
+ <div class="task task-inmail">✉️ 10 final InMails (high-conviction targets)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">5 (Thu)</div>
+ <div class="task task-engage">💬 Engagement (nurture warm leads)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">6 (Fri)</div>
+ <div class="task task-metrics">📊 Week 1: Any project intros yet?</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">9 (Mon)</div>
+ <div class="task task-post">📤 Post 11</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">10 (Tue)</div>
+ <div class="task task-call">📞 2 more calls</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">11 (Wed)</div>
+ <div class="task task-inmail">✉️ Follow-ups to project-interested set decorators</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">12 (Thu)</div>
+ <div class="task task-engage">💬 Active engagement (deals in motion)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">13 (Fri)</div>
+ <div class="task task-metrics">📊 Week 2: Project leads count?</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">16 (Mon)</div>
+ <div class="task task-post">📤 Post 12</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">17 (Tue)</div>
+ <div class="task task-call">📞 2 more calls (close momentum)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">18 (Wed)</div>
+ <div class="task task-inmail">✉️ Final batch: cold-to-warm from 10+ week engagement</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">19 (Thu)</div>
+ <div class="task task-engage">💬 Final engagement surge</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">20 (Fri)</div>
+ <div class="task task-metrics">📊 Week 3: Tally project pipeline</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">23 (Mon)</div>
+ <div class="task task-post">📤 Post 12 (Final)</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">24 (Tue)</div>
+ <div class="task task-call">📞 Final 1–2 calls</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">25 (Wed)</div>
+ <div class="task task-engage">💬 Nurture in-motion deals</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">26 (Thu)</div>
+ <div class="task task-engage">👍 Final engagement week</div>
+ </div>
+ <div class="day-cell">
+ <div class="day-num">27 (Fri)</div>
+ <div class="task task-metrics">📊 Q3 FINAL: 3-month synthesis + ROI recap</div>
+ </div>
+ <div class="day-cell"><div class="no-task">—</div></div>
+
+ <div class="day-cell"><div class="no-task">—</div></div>
+ <div class="day-cell">
+ <div class="day-num">30 (Mon)</div>
+ <div class="task task-call">📞 Celebrate wins + plan Q4</div>
+ </div>
+ <div class="day-cell" colspan="5"><div class="no-task">—</div></div>
+ </div>
+ </div>
+
+ <!-- SUMMARY -->
+ <div style="background: linear-gradient(135deg, #667eea 0%, #764ba2 100%); color: white; padding: 40px; border-radius: 12px; text-align: center;">
+ <h2 style="font-size: 24px; margin-bottom: 15px;">3-Month Success Target</h2>
+ <p style="font-size: 16px; margin-bottom: 25px;">By September 30, 2026:</p>
+ <div style="display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px;">
+ <div>
+ <div style="font-size: 28px; font-weight: bold; margin-bottom: 5px;">2–3</div>
+ <div style="font-size: 13px; opacity: 0.9;">Set decorator projects in pipeline or closed</div>
+ </div>
+ <div>
+ <div style="font-size: 28px; font-weight: bold; margin-bottom: 5px;">60+</div>
+ <div style="font-size: 13px; opacity: 0.9;">InMails sent (high conversion on set decorators)</div>
+ </div>
+ <div>
+ <div style="font-size: 28px; font-weight: bold; margin-bottom: 5px;">400–500</div>
+ <div style="font-size: 13px; opacity: 0.9;">New followers on your profile</div>
+ </div>
+ <div>
+ <div style="font-size: 28px; font-weight: bold; margin-bottom: 5px;">8–12</div>
+ <div style="font-size: 13px; opacity: 0.9;">Calls completed with key contacts</div>
+ </div>
+ </div>
+ </div>
+
+ </div>
+</body>
+</html>
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