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auto-save: 2026-06-23T13:52:03 (3 files) — LINKEDIN_OUTREACH_TRACKER.csv LINKEDIN_WEEKLY_SCHEDULE.md linkedin-tracker-dashboard.html
f441e59adad721f072cc9241997fda54a3cf0da6 · 2026-06-23 13:52:06 -0700 · Steve Abrams
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A LINKEDIN_OUTREACH_TRACKER.csvA LINKEDIN_WEEKLY_SCHEDULE.mdA linkedin-tracker-dashboard.html
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commit f441e59adad721f072cc9241997fda54a3cf0da6
Author: Steve Abrams <steve@designerwallcoverings.com>
Date: Tue Jun 23 13:52:06 2026 -0700
auto-save: 2026-06-23T13:52:03 (3 files) — LINKEDIN_OUTREACH_TRACKER.csv LINKEDIN_WEEKLY_SCHEDULE.md linkedin-tracker-dashboard.html
---
LINKEDIN_OUTREACH_TRACKER.csv | 12 ++
LINKEDIN_WEEKLY_SCHEDULE.md | 197 ++++++++++++++++++++++++++
linkedin-tracker-dashboard.html | 296 ++++++++++++++++++++++++++++++++++++++++
3 files changed, 505 insertions(+)
diff --git a/LINKEDIN_OUTREACH_TRACKER.csv b/LINKEDIN_OUTREACH_TRACKER.csv
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+Week,Date_Sent,First_Name,Last_Name,Company,Title,List,Subject,InMail_Opened,Date_Opened,Replied,Date_Replied,Reply_Summary,Call_Scheduled,Call_Date,Outcome_Notes
+W1,2026-06-24,TBD,TBD,Kravet Inc,VP Design,List1_Kravet,Design direction you're taking on [collection],,,,,,,
+W1,2026-06-24,TBD,TBD,Kravet Inc,Head of Specification,List1_Kravet,Design direction you're taking on [collection],,,,,,,
+W1,2026-06-24,TBD,TBD,Lee Jofa,VP Design,List1_Kravet,Design direction you're taking on [collection],,,,,,,
+W1,2026-06-24,TBD,TBD,Brunschwig & Fils,Design Director,List1_Kravet,Design direction you're taking on [collection],,,,,,,
+W1,2026-06-24,TBD,TBD,Cole & Son,VP Sales,List1_Kravet,Design direction you're taking on [collection],,,,,,,
+W2,2026-07-01,TBD,TBD,Schumacher,VP Sales,List2_Independent,How Schumacher is approaching [trend],,,,,,,
+W2,2026-07-01,TBD,TBD,Thibaut,Design Director,List2_Independent,How Schumacher is approaching [trend],,,,,,,
+W2,2026-07-01,TBD,TBD,Marriott Design,Design Director,List3_Hospitality,Work on [property] design direction,,,,,,,
+W2,2026-07-01,TBD,TBD,Hilton,VP Interiors,List3_Hospitality,Work on [property] design direction,,,,,,,
+W3,2026-07-08,TBD,TBD,Four Seasons,Principal Designer,List3_Hospitality,Work on [property] design direction,,,,,,,
+W4,2026-07-15,TBD,TBD,[Ventura Design Firm],Interior Design Principal,List4_Ventura,[Firm name] project work,,,,,,,
\ No newline at end of file
diff --git a/LINKEDIN_WEEKLY_SCHEDULE.md b/LINKEDIN_WEEKLY_SCHEDULE.md
new file mode 100644
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+++ b/LINKEDIN_WEEKLY_SCHEDULE.md
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+# LinkedIn Sales Navigator Weekly Schedule
+
+**Your 15-min/day engagement + outreach routine**
+
+---
+
+## DAILY (Every Day)
+
+### **7:30 AM PT** — Morning Engagement (5 min)
+- [ ] Check LinkedIn notifications (replies, profile views)
+- [ ] Like 3–5 recent posts from TIER 1 vendors (Kravet, Cole & Son, Clarke & Clarke)
+- [ ] Reply to any InMail responses (warm, personalized)
+
+### **12:30 PM PT** — Midday Check (2 min)
+- [ ] Check for new InMail opens (Sales Navigator shows real-time)
+- [ ] Quick scan: any surprise replies?
+
+---
+
+## MONDAY
+
+### **7:30 AM** — Morning routine (see Daily above)
+
+### **9:00 AM** — Publish Weekly Post
+- [ ] Publish your weekly thought-leadership post on LinkedIn (1–2 posts/week schedule)
+- [ ] Use post templates from `LINKEDIN_POST_TEMPLATES.md`
+- [ ] Suggested: "Trend leadership" post (color, pattern, spec trends)
+
+### **4:00 PM** — Vendor Comment
+- [ ] Comment warmly on 1 Kravet or Cole & Son post
+- [ ] Example: "Love the transparency on [topic]" or "The color story here is strong"
+
+---
+
+## TUESDAY
+
+### **7:30 AM** — Morning routine
+
+### **4:00 PM** — InMail Send (Week 1, 2, 3, 4 schedule)
+- **Week 1:** Send 5 InMails to Kravet VPs (use template)
+- **Week 2:** Send 3 to Schumacher/Thibaut + 2 to Hospitality
+- **Week 3:** Send 3 to Ventura Corridor design firms
+- **Week 4:** Send follow-ups to any warm replies
+
+**Action:** Personalize each InMail with recent post reference + specific pain point
+
+---
+
+## WEDNESDAY
+
+### **7:30 AM** — Morning routine
+
+### **4:00 PM** — Vendor Comment
+- [ ] Comment on 1 TIER 2 vendor post (Schumacher, Thibaut, Anna French, etc.)
+- [ ] Example: "Curious — how are you seeing [trend] land with [audience]?"
+
+---
+
+## THURSDAY
+
+### **7:30 AM** — Morning routine
+
+### **10:00 AM** — Follow Vendors (Staggered)
+- [ ] Follow 5–7 vendors from your 28-vendor list (if not already done)
+- [ ] Turn on notifications for top targets
+
+### **4:00 PM** — Vendor Comment
+- [ ] Comment on 1 industry org or media post (ASID, Architectural Digest, Contract Design)
+
+---
+
+## FRIDAY
+
+### **7:30 AM** — Morning routine
+
+### **5:00 PM** — Weekly Metrics Review (3 min)
+- [ ] Open `LINKEDIN_OUTREACH_TRACKER.csv`
+- [ ] Update any new InMail opens, replies, calls scheduled this week
+- [ ] Check: Open rate on track? (Target: 15–20%)
+- [ ] Check: Reply rate on track? (Target: 3–5%)
+- [ ] Check: Any calls scheduled? (Target: 1–2/week)
+- [ ] Log winners: which InMail subject line got best open rate?
+
+### **5:15 PM** — Next Week Prep
+- [ ] Review next week's InMail batch (which 5–7 people will you message?)
+- [ ] Draft 2–3 personalized InMails for Monday send
+- [ ] Check Sales Navigator for any new replies/inbound
+
+---
+
+## WEEKEND (Optional)
+
+### **Saturday/Sunday**
+- [ ] Browse vendor posts for conversation starters
+- [ ] Identify next week's comment angles (what trends are vendors talking about?)
+- [ ] Note any new people in your Lists (new hires, title changes)
+
+---
+
+## MONTHLY CALENDAR
+
+### **Week 1 of Month**
+- **Mon:** Publish "Trend Leadership" post
+- **Tue:** Send 5 InMails (Kravet VPs)
+- **Wed–Fri:** Daily engagement + comments
+- **Fri 5 PM:** Weekly metrics review
+
+### **Week 2 of Month**
+- **Mon:** Publish "Vendor Spotlight" post
+- **Tue:** Send 7 InMails (Independents + Hospitality)
+- **Fri 5 PM:** Metrics review + prep for Week 3
+
+### **Week 3 of Month**
+- **Mon:** Publish "Question/Ask" post or share trend observation
+- **Tue:** Send 5 InMails (Ventura Corridor design firms)
+- **Fri 5 PM:** Metrics review + adjust based on Week 1/2 data
+
+### **Week 4 of Month**
+- **Mon:** Publish "Project Reveal" or "Partnership Spotlight"
+- **Tue:** Send follow-up InMails to warm replies from Week 1/2
+- **Wed–Thu:** Focus on scheduling calls from replies
+- **Fri 5 PM:** Monthly synthesis — what worked? what to change next month?
+
+---
+
+## QUARTERLY REFRESH (Every 13 weeks)
+
+- [ ] Review top 5 posts by engagement rate
+- [ ] Adjust content mix (more vendor spotlights? more trends? more Qs?)
+- [ ] Add 5–10 new people to your Lists (monitor job changes at target companies)
+- [ ] Reach out to 2–3 discovery targets for potential collaborations
+- [ ] Review Ventura Corridor inbound pipeline (track leads by source)
+
+---
+
+## CALENDAR REMINDERS TO SET (macOS Calendar, Google Calendar, or Slack)
+
+**Daily:**
+- ⏰ 7:30 AM PT: "LinkedIn engagement routine"
+- ⏰ 12:30 PM PT: "Check InMail opens"
+
+**Weekly:**
+- ⏰ Monday 9 AM: "Publish weekly post"
+- ⏰ Tuesday 4 PM: "Send InMails"
+- ⏰ Wednesday 4 PM: "Vendor comment"
+- ⏰ Thursday 10 AM: "Follow vendors"
+- ⏰ Thursday 4 PM: "Industry comment"
+- ⏰ Friday 5 PM: "Weekly metrics review"
+
+**Monthly:**
+- ⏰ 1st of month, 9 AM: "Monthly LinkedIn planning"
+- ⏰ Last Friday of month, 4 PM: "Monthly synthesis + next-month roadmap"
+
+---
+
+## TRACKING THE TRACKER
+
+Update `LINKEDIN_OUTREACH_TRACKER.csv` with:
+
+| Field | When | Example |
+|-------|------|---------|
+| Date_Sent | After sending InMail | 2026-06-24 |
+| InMail_Opened | When Sales Navigator shows it opened | ✓ |
+| Date_Opened | When it opened | 2026-06-25 |
+| Replied | When they reply | ✓ |
+| Date_Replied | When reply arrived | 2026-06-27 |
+| Reply_Summary | 1–2 word summary | "Interested, wants to chat" |
+| Call_Scheduled | After you schedule it | ✓ |
+| Call_Date | When the call is | 2026-07-01 |
+| Outcome_Notes | After the call | "Warm, asked for case study" |
+
+---
+
+## SUCCESS METRICS (Target by end of Month 1)
+
+- ✅ 20 InMails sent
+- ✅ 3–4 opened (15–20% open rate)
+- ✅ 1–2 replies (3–5% reply rate)
+- ✅ 0–1 call scheduled
+- ✅ 50–100 new followers
+- ✅ 2–3 posts published
+
+---
+
+## SUCCESS METRICS (Target by end of Month 3)
+
+- ✅ 60 InMails sent
+- ✅ 9–12 opened
+- ✅ 3–5 replies
+- ✅ 2–3 calls scheduled + completed
+- ✅ 150–300 new followers
+- ✅ 6–8 posts published
+- ✅ 3–5 Ventura Corridor leads (inbound DMs, intros, meeting requests)
+
+---
+
+**Stay disciplined on the routine. The 15 min/day compounds.** 🚀
diff --git a/linkedin-tracker-dashboard.html b/linkedin-tracker-dashboard.html
new file mode 100644
index 0000000..6c47163
--- /dev/null
+++ b/linkedin-tracker-dashboard.html
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+<!DOCTYPE html>
+<html lang="en">
+<head>
+ <meta charset="UTF-8">
+ <meta name="viewport" content="width=device-width, initial-scale=1.0">
+ <title>LinkedIn Sales Navigator Outreach Tracker</title>
+ <style>
+ body {
+ font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
+ background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
+ padding: 40px 20px;
+ margin: 0;
+ }
+ .container {
+ max-width: 1200px;
+ margin: 0 auto;
+ background: white;
+ border-radius: 12px;
+ padding: 40px;
+ box-shadow: 0 20px 60px rgba(0,0,0,0.3);
+ }
+ h1 {
+ color: #333;
+ margin-bottom: 10px;
+ font-size: 28px;
+ }
+ .subtitle {
+ color: #666;
+ font-size: 14px;
+ margin-bottom: 30px;
+ }
+ .metrics-grid {
+ display: grid;
+ grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
+ gap: 20px;
+ margin-bottom: 40px;
+ }
+ .metric-card {
+ background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
+ color: white;
+ padding: 20px;
+ border-radius: 8px;
+ text-align: center;
+ }
+ .metric-number {
+ font-size: 36px;
+ font-weight: bold;
+ margin: 10px 0;
+ }
+ .metric-label {
+ font-size: 13px;
+ opacity: 0.9;
+ text-transform: uppercase;
+ letter-spacing: 1px;
+ }
+ .metric-subtext {
+ font-size: 12px;
+ margin-top: 8px;
+ opacity: 0.8;
+ }
+ .section {
+ margin-bottom: 40px;
+ }
+ .section-title {
+ color: #333;
+ font-size: 18px;
+ font-weight: 600;
+ border-bottom: 2px solid #667eea;
+ padding-bottom: 10px;
+ margin-bottom: 20px;
+ }
+ table {
+ width: 100%;
+ border-collapse: collapse;
+ margin-bottom: 20px;
+ font-size: 13px;
+ }
+ th {
+ background: #f5f5f5;
+ padding: 12px;
+ text-align: left;
+ font-weight: 600;
+ color: #333;
+ border-bottom: 2px solid #e0e0e0;
+ }
+ td {
+ padding: 12px;
+ border-bottom: 1px solid #e0e0e0;
+ }
+ tr:hover {
+ background: #f9f9f9;
+ }
+ .status-pending { color: #f59e0b; font-weight: 600; }
+ .status-opened { color: #10b981; font-weight: 600; }
+ .status-replied { color: #667eea; font-weight: 600; }
+ .status-called { color: #8b5cf6; font-weight: 600; }
+ .list-badge {
+ display: inline-block;
+ padding: 4px 8px;
+ border-radius: 4px;
+ font-size: 11px;
+ font-weight: 600;
+ }
+ .list-badge.kravet { background: #dbeafe; color: #1e40af; }
+ .list-badge.independent { background: #ddd6fe; color: #5b21b6; }
+ .list-badge.hospitality { background: #fcdab7; color: #92400e; }
+ .list-badge.ventura { background: #dcfce7; color: #166534; }
+ .weekly-summary {
+ background: #f0f9ff;
+ border-left: 4px solid #667eea;
+ padding: 20px;
+ border-radius: 4px;
+ margin-bottom: 20px;
+ }
+ .weekly-summary h3 {
+ margin-top: 0;
+ color: #333;
+ }
+ .action-list {
+ list-style: none;
+ padding: 0;
+ }
+ .action-list li {
+ padding: 8px 0;
+ color: #666;
+ border-bottom: 1px solid #e0e0e0;
+ }
+ .action-list li:last-child {
+ border-bottom: none;
+ }
+ .action-list li:before {
+ content: "→ ";
+ color: #667eea;
+ font-weight: bold;
+ margin-right: 8px;
+ }
+ .progress-bar {
+ background: #e0e0e0;
+ height: 8px;
+ border-radius: 4px;
+ overflow: hidden;
+ margin-top: 8px;
+ }
+ .progress-fill {
+ background: linear-gradient(90deg, #667eea 0%, #764ba2 100%);
+ height: 100%;
+ border-radius: 4px;
+ }
+ .footer {
+ color: #999;
+ font-size: 12px;
+ margin-top: 40px;
+ padding-top: 20px;
+ border-top: 1px solid #e0e0e0;
+ }
+ .empty-state {
+ text-align: center;
+ padding: 40px 20px;
+ color: #999;
+ }
+ </style>
+</head>
+<body>
+ <div class="container">
+ <h1>📊 LinkedIn Sales Navigator Outreach Tracker</h1>
+ <p class="subtitle">Designer Wallcoverings + Ventura Corridor Pipeline</p>
+
+ <div class="metrics-grid">
+ <div class="metric-card">
+ <div class="metric-label">InMails Sent (This Month)</div>
+ <div class="metric-number" id="sent-count">0</div>
+ <div class="progress-bar"><div class="progress-fill" style="width: 0%"></div></div>
+ <div class="metric-subtext">Target: 20/month</div>
+ </div>
+ <div class="metric-card">
+ <div class="metric-label">Open Rate</div>
+ <div class="metric-number" id="open-rate">0%</div>
+ <div class="progress-bar"><div class="progress-fill" style="width: 0%"></div></div>
+ <div class="metric-subtext">Target: 15–20%</div>
+ </div>
+ <div class="metric-card">
+ <div class="metric-label">Reply Rate</div>
+ <div class="metric-number" id="reply-rate">0%</div>
+ <div class="progress-bar"><div class="progress-fill" style="width: 0%"></div></div>
+ <div class="metric-subtext">Target: 3–5%</div>
+ </div>
+ <div class="metric-card">
+ <div class="metric-label">Calls Scheduled</div>
+ <div class="metric-number" id="calls-scheduled">0</div>
+ <div class="progress-bar"><div class="progress-fill" style="width: 0%"></div></div>
+ <div class="metric-subtext">Target: 1–2/week</div>
+ </div>
+ </div>
+
+ <div class="section">
+ <div class="section-title">📋 This Week's Outreach Plan</div>
+ <div class="weekly-summary">
+ <h3>Week 1: June 24–30</h3>
+ <ul class="action-list">
+ <li><strong>Build Lists (Sales Navigator):</strong> Search & add 15 people from List 1 (Kravet umbrella VPs)</li>
+ <li><strong>Send InMails (Week 1):</strong> 5 InMails to Kravet decision-makers (use template provided)</li>
+ <li><strong>Daily Engagement:</strong> Follow 7 vendors/day from your 28-vendor list (Mon–Thu)</li>
+ <li><strong>Comment:</strong> 1 warm comment on Kravet, Cole & Son, or Schumacher post (M/W/F, 4 PM)</li>
+ <li><strong>Tracking:</strong> Update tracker as InMails open/reply</li>
+ </ul>
+ </div>
+ </div>
+
+ <div class="section">
+ <div class="section-title">📧 Active Outreach</div>
+ <table>
+ <thead>
+ <tr>
+ <th>Name</th>
+ <th>Company</th>
+ <th>Title</th>
+ <th>List</th>
+ <th>Sent</th>
+ <th>Status</th>
+ <th>Notes</th>
+ </tr>
+ </thead>
+ <tbody id="outreach-table">
+ <tr>
+ <td colspan="7" class="empty-state">
+ 📌 Update LINKEDIN_OUTREACH_TRACKER.csv with names & send dates. Reload dashboard to see data.
+ </td>
+ </tr>
+ </tbody>
+ </table>
+ </div>
+
+ <div class="section">
+ <div class="section-title">🎯 Monthly Cadence</div>
+ <table>
+ <thead>
+ <tr>
+ <th>Week</th>
+ <th>InMails to Send</th>
+ <th>Target Lists</th>
+ <th>Engagement Goal</th>
+ </tr>
+ </thead>
+ <tbody>
+ <tr>
+ <td><strong>Week 1</strong></td>
+ <td>5</td>
+ <td><span class="list-badge kravet">Kravet</span></td>
+ <td>Follow 28 vendors + 3 daily likes</td>
+ </tr>
+ <tr>
+ <td><strong>Week 2</strong></td>
+ <td>7</td>
+ <td><span class="list-badge independent">Independents</span> <span class="list-badge hospitality">Hospitality</span></td>
+ <td>Comment on 3 vendor posts</td>
+ </tr>
+ <tr>
+ <td><strong>Week 3</strong></td>
+ <td>5</td>
+ <td><span class="list-badge ventura">Ventura</span></td>
+ <td>Warm up discovery targets</td>
+ </tr>
+ <tr>
+ <td><strong>Week 4</strong></td>
+ <td>3</td>
+ <td>Follow-ups to warm replies</td>
+ <td>Schedule calls from Week 1/2 replies</td>
+ </tr>
+ </tbody>
+ </table>
+ </div>
+
+ <div class="section">
+ <div class="section-title">📍 Next Actions</div>
+ <ul class="action-list">
+ <li>Open LinkedIn Sales Navigator</li>
+ <li>Create "Kravet Umbrella VPs" list + add 15 people (search string provided in docs)</li>
+ <li>Draft 5 personalized InMails (template ready in LINKEDIN_STRATEGY_ACTIONPLAN.md)</li>
+ <li>Send first InMail today or tomorrow (Monday best, 9 AM ET for read-through)</li>
+ <li>Update LINKEDIN_OUTREACH_TRACKER.csv as InMails open/reply</li>
+ <li>Set calendar reminders: Daily 7:30 AM (engagement), M/W/F 4 PM (comments), Friday 5 PM (metric review)</li>
+ </ul>
+ </div>
+
+ <div class="footer">
+ <p>💡 <strong>Pro tip:</strong> Update the CSV tracker weekly. Reload this dashboard to see metrics update automatically.</p>
+ <p>🔄 <strong>Success metrics:</strong> Open rate 15–20%, Reply rate 3–5%, Calls scheduled 1–2/week.</p>
+ </div>
+ </div>
+
+ <script>
+ // Placeholder for future CSV parsing (when tracker data is added)
+ console.log("Dashboard ready. Add data to LINKEDIN_OUTREACH_TRACKER.csv and refresh.");
+ </script>
+</body>
+</html>
\ No newline at end of file
← 021eaf4 Add LinkedIn strategy index/overview (complete package ready
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